[1. Call to Order.]
[00:00:02]
THE CITY OF SOUTHLAKE SIGNBOARD MEETING FOR FEBRUARY 17TH, 2022.THE FIRST ITEM ON THE AGENDA IS ITEM
[4. Consider: Approving the minutes from the January 20, 2022 Sign Board Meeting.]
NUMBER 4 CONSIDERATION AND APPROVAL OF MINUTES FROM THE JANUARY 20TH, 2022 SIGN BOARD MEETING.EVERYBODY HAS BEEN PROVIDED A COPY OF THOSE.
IF THERE ARE NO COMMENTS OR QUESTIONS, WE WON'T ENTERTAIN A MOTION ON THOSE.
>> MR. CHAIRMAN, I MOVE THAT WE APPROVE THE MINUTES FROM THE JANUARY 20TH, 2022 SIGN BOARD MEETING.
>> TO HAVE A MOTION AND A SECOND.
ALL RIGHT. THAT MOTION CARRIES 6-0.
[5. Consider: SV21-0027, Sign Variance for EVO Entertainment located at 1450 Plaza Place, Southlake, Texas.]
NEXT TIME ON THE AGENDA IS ITEM NUMBER 5SB21-00207 [NOISE].DENNIS, IF WE'RE OKAY ON THIS ONE, MAYBE WE'VE PUT UP THE SLIDE OF THE ACTUAL CHANGES THAT ARE MADE AND THEN WE GET THE APPLICANT UP HERE. IS THAT OKAY?
>> THANK YOU. THAT IS THE APPLICANT HERE ON ITEM NUMBER 5. HOW ARE YOU, SIR?
>> GOOD. DO ME A FAVOR. STATE YOUR NAME AND ADDRESS FOR THE RECORD AND TELL US WHAT YOU'VE GOT GOING ON.
>> SURE. MY NAME IS IAN MEANS I RESIDE AT 416 LESTER DRIVE IN DALLAS, TEXAS.
I'M THE DIRECTOR OF DESIGN AND ARCHITECTURE FOR EVO ENTERTAINMENT.
THE CHANGE WE'RE LOOKING FOR HERE IS REALLY A MINOR CHANGE FROM WHAT WAS PREVIOUSLY APPROVED.
THE SIGN THAT WE PREVIOUSLY PROVED TO BE CENTERED HERE ON THE BACK OF THE BUILDING.
WE'RE ASKING THAT IT BE MOVED THIS DIRECTION TO BE CLOSER TO 114 SO THAT IT HAS A BETTER RELATIONSHIP WITH THIS SIGN HERE THAT SAYS FILMS, LANES, GAMES.
IT HELPS TO TIE THE BRAND AND WITH WHAT'S GOING ON IN THE BUILDING.
THEN THE OTHER MOCK VARIANTS ARE REQUESTING IS PREVIOUSLY THERE WAS A LARGE VIDEO WALL THAT WAS APPROVED FOR THIS SINGLE WALL HERE.
WE'RE LOOKING TO HAVE SMALLER VIDEO WALL HERE AND THEN A SERIES OF SCREENS HERE TO PROVIDE MORE VARIETY OF DISPLAY ON THE PATIO.
I BROUGHT, I DON'T KNOW IF IT'S PART OF THIS PRESENTATION.
THIS WAS WHAT WAS PREVIOUSLY APPROVED.
THIS SHOWS THE RELATIONSHIP THAT WE'RE LOOKING FOR FOR THE ENTERTAINMENT TIME IN THE FILMS LINKED GAME SIGN, CLOSER TO 114 AND CLOSER TO YOUR ENTRY OFF OF THE HIGHWAY.
THAT'S THE BACKSIDE AND THEN THESE ARE THE VIEWS THAT SHOW THE DISTRIBUTION OF SCREENS THAT WE'RE LOOKING FOR ON THE PATIO HERE.
IN THE PREVIOUSLY APPROVED SCHEME, WE HAD ONE LARGE PROJECTION SCREEN ON THIS WALL.
HERE WE'RE REALLY JUST LOOKING TO IMPROVE THE QUALITY OF THIS OUTDOOR ROOM.
WE WILL STILL HAVE ONE LARGER SCREEN HERE THAT FACES THE ENTRY IN A SERIES OF SMALLER DISPLAYS THAT RELATE TO THE DIFFERENT SEATING AND DIFFERENT ACTIVITIES THAT ARE GOING ON. HERE AT THE ENTRY.
>> DR. SPRINGER, THIS IS LIKE THE SUPER BOWL FOR YOU. [LAUGHTER]
>> SIR, WHAT IS IT YOU'RE SHOWING ON THE SCREEN? LET'S SAY YOU'VE GOT SOME SIMULATED FOOTBALL HERE.
IT MUST BE THE COWBOY, [LAUGHTER] BUT IS THAT THE INTENT.
I MEAN, WHAT'S GOING TO BE GOING ON AT THERE?
>> YEAH. I THINK THE INTENTION WITH THE SCREEN IS TO SHOW SPORTS OR THERE MAY POTENTIALLY BE SOME STILL ADVERTISING IF THERE'S SPECIALS THAT WE'RE DOING OR PROMOTIONS THAT ARE COMING UP, EVENTS THAT ARE HAPPENING, PERHAPS PROMOTIONAL TIE-INS, BUT THOSE WOULD BE STILL IMAGES.
BUT FOR THE MOST PART, THESE WOULD BE SCREENS THAT YOU MIGHT SEE IT AS A SPORTS BAR OR ANY OTHER TYPE OF RESTAURANT WHERE IT'S SOMETHING YOU'RE WATCHING WHILE YOU'RE EATING AND DRINKING AND HANGING OUT.
>> THE THING THAT BOTHERS ME ABOUT IT IS THE FACT THAT IT FACES THE STREET.
LIKE IF YOU'RE COMING DOWN IN FRONT OF BARNES AND NOBLES THERE OR WHATEVER.
I MEAN, IT'S GOING TO BE LIKE YOU'RE GOING TO DRIVE IN THE THEATER IF YOU'RE WALKING BY THERE.
I'M JUST NOT COMFORTABLE WITH THAT BIG SCREEN BEING DONE ON THAT END.
WHEN IT WAS OVER ON THE OTHER WALL, IT WAS A LITTLE BIT MORE OBSCURED IN THERE.
IT WAS PRETTY MUCH VIEWABLE FROM THE PATIO AREA.
I DON'T KNOW. I'M STILL WEIGHING MY DECISION ON THIS.
>> WHAT'S THE HEIGHT FROM THE GROUND LEVEL UP TO THAT, I GUESS PATIO AREA?
>> I BELIEVE THIS IS I CAN'T ZOOM IN THERE.
IT LOOKS LIKE IT'S ABOUT TWO FOOT FOUR FROM THE PADDING TO THE BOTTOM OF THE SCREEN?
>> NO FROM THE DONALD STREET LEVEL, I GUESS I SHOULD'VE SAID STREET LEVEL UP TO THE PATIO SEATING?
[00:05:01]
>> I THINK IT'S ABOUT SIX FEET OF ELEVATION DIFFERENCE FROM THE SIDEWALK UP TO THE PATIO.
THIS WOULD THEN BE UP AT A. I FELT LIKE FACING THE SCREEN TOWARDS THE ENTRY, IT HELPS GENERATE EXCITEMENT AS YOU ARRIVE.
IT'S SOMETHING THAT'S GOING TO GIVE YOU ACTIVITY AS YOU APPROACH THE BUILDING.
IT IS STILL SOMEWHAT REASSESSED ON THE PATIO FURNITURE AND THERE ARE THINGS IN THE MIDDLE THERE.
BUT THE ELEVATION CHANGE FROM THIS POINT TO THIS POINT, IS THAT WHAT YOU'RE ASKING ABOUT?
>> IT MIGHT BE WORTH A PHOTOGRAPH LOOKING DOWN THROUGH THERE FROM THE BARNES AND NOBLE PERSPECTIVE.
BECAUSE I WOULD IMAGINE YOU'RE GOING TO GET SIMILAR QUESTIONS AT CITY COUNCIL ON THAT VERY SAME ISSUE.
>> YEAH, AND WHERE THAT SCREEN WOULD BE IN RELATION TO IF YOU'RE STANDING AT BARNES AND NOBLE.
>> ALSO ARE THESE GOING TO BE ON AFTER HOURS OR ARE THEY JUST ONLY DURING THE OPERATING TIME?
>> ONLY ON DURING OPERATING HOURS. YES.
>> I MISSED THE PRESENTATION WHEN YOU BROUGHT THIS FORWARD TO P&Z FIRST TIME AND I'M SORRY THAT I DID.
IS THERE AN INTENT UNDER CURRENT PLANS OR A VISION TO TURN THAT PATIO INTO A FOOD AND BEVERAGE ESTABLISHMENT OF SOME IN FOOD AND TRULY NEGATIVE SPORTS BARS YOU REFERENCED OUT THERE?
>> WELL, NO. WE'RE NOT GOING TO BE ADDING ANY ADDITIONAL EQUIPMENT OR ANYTHING ON THIS PATIO THAT WOULD MAKE IT A BAR ON THE PATIO.
THIS GLAZING RIGHT HERE ACTUALLY IS OPERABLE.
THERE'S AN ABILITY WHEN THE WEATHER IS PERMITTED SO THAT THE DAY IS NICE, THAT THIS CAN OPEN UP AND THERE'S A BAR ON THE INTERIOR OF THE FACILITY, BUT THERE'S NOT A BAR ON THIS PATIO.
THIS IS JUST A SEATING AREA AND WE TYPICALLY USE THIS ALSO FOR GAMES WITH JENGA AND TOSS, BAG TOSS, AND THINGS LIKE THAT GOING ON.
THIS IS MORE OF A SCENARIO, A VERY SIMILAR LOUNGE HANGOUT.
>> ANY OTHER QUESTIONS OR COMMENTS FOR THE APPLICANT?
>> QUESTION ABOUT THE OTHER REQUEST ON THE SIGN THAT IS ON CENTRAL TO GIVE YOU MORE VISIBILITY.
HOW CLOSE IS THAT EVO ENTERTAINMENT SIDE TO THE BILLBOARD SIDE SIZED EVO ENTERTAINMENT SIDE THAT ALREADY FRONTS 114.
WHAT'S THE DISTANCE BETWEEN THE TWO?
>> COULD YOU JUST SHOW ME MY HAND PERSPECTIVE ON THIS PHOTO OR THIS DRAWING WHERE THE BIG EVO SIGN IS?
>> I BELIEVE THIS IS THAT LARGER SIGN THAT FRONTS 114 IN THIS ELEVATION.
>> I GUESS I'M JUST NOT SEEING THE NEED FOR THE SECOND EVO SIGN THERE.
>> FOR THIS SIGN? WELL, WE DO WANT TO HAVE A SIGN THAT GREETS YOU AS YOU ENTER THE FACILITY ON THIS SITE AND FROM THIS STREET.
THIS WAS ACTUALLY DRIVING ON 114 TODAY ON THE APPROACH AND UNTIL YOUR NEXT TO THIS SIGN ON 114 COMING NORTH, IT IS DIFFICULT TO SEE THIS ONE COMING NORTH.
THIS SIGN IS A LITTLE MORE FACING 114 AS YOU COME DOWN ON THE APPROACH.
THAT'S THE PURPOSE OF THIS SIGN.
REALLY BRINGING IT OVER TO HERE IS JUST TO TIE IT IN WITH OUR BYLINE OF FILMS, LANES, GAMES.
WE WANTED THESE TWO SIGNS TO WORK TOGETHER TO GIVE YOU.
IS THERE A SITE PLAN IN THIS PRESENTATION? [BACKGROUND].
THIS IS A GOOD ONE. THIS IS THE LARGER SIGN THAT FACES THIS WAY, WHICH REALLY IS NOT AS VISIBLE UNTIL YOU'RE IN THIS RANGE.
THE SIGN WHICH WAS APPROVED IN THIS POSITION THAT WE'RE MOVING HERE, WILL NOW BE MORE VISIBLE AS YOU COME FROM THIS DIRECTION, AND YOU CAN SEE IT HERE WITH THE BUTTON [OVERLAPPING] I GET THAT. BUT, I REALLY THINK THAT'S A WRONG ANSWER FOR ME.
THE SIGN THEY ALREADY FACE IS 114 THAT I VOTED ON AND APPROVED JUST LIKE EVERYBODY ELSE UP HERE, IS OBNOXIOUSLY LARGE AND IT DOESN'T FIT AS FAR AS I'M CONCERNED WITH THE REST OF THE CENTER, BUT WE APPROVED IT.
[00:10:04]
THERE IT IS. I JUST DON'T KNOW WHY YOU NEED ANOTHER SIGN.THIS IS A DESTINATION PLACE ANYWAY.
I'M DRIVING BY "OH, HEY, LET'S STOP IT THERE BECAUSE I DIDN'T KNOW IT WAS THERE." I JUST DON'T SEE THE NEED FOR THAT SECOND SIGN.
THAT'S MORE OF A COMMENT THAN A QUESTION, [INAUDIBLE] I'M SORRY.
JUST TO CLARIFY ON THE ONE THAT WAS APPROVED ON THE I GUESS THAT'S THE EAST SIDE.
THE REASON THAT'S BEING MOVED DOWN CLOSER TO 114 IS BECAUSE OF A STRUCTURAL ISSUE. DID I UNDERSTAND THAT RIGHT? WE'RE MOVING IT SO THAT IT HAS MORE OF A RELATIONSHIP WITH THIS, THE FILM'S LANES GAMES SIGN, WHICH IS RIGHT HERE.
I THOUGHT I HEARD SOMEWHERE THAT THERE WAS A STRUCTURAL ISSUE WITH THE [OVERLAPPING].
I BELIEVED THE SIGN INSPECTOR INDICATED, BUT IF THAT'S NOT CORRECT, I WOULD CORRECT MY EARLIER STATEMENT.
WE HAVE THAT ABILITY TO SUPPORT THE SIGN IN ITS APPROVED POSITION.
WE ADD STEEL TUBES AND WE CAN SUPPORT IT.
THE PREVIOUS HEARKEN SIGN ONLY THERE WAS JUST ONE BAND, SO HAVING TO ADD SOME ADDITIONAL BANDS TO SUPPORT IT.
WE JUST FELT LIKE MOVING IT TO THIS POSITION, GAVE IT A BETTER RELATIONSHIP WITH THE OTHER SIGNAGE, AND REALLY HELPED IT ADDRESS THE FREEWAY ON THAT APPROACH BETTER.
IS IT THE SAME SIZE AS WHAT WAS APPROVED FOR THAT PREVIOUS LOCATION? YEAH, WE'RE NOT PROPOSING TO ENLARGE THIS SIGN BEYOND WHAT WAS PREVIOUSLY APPROVED.
WE'RE ONLY PROPOSING TO MOVE IT ONTO THIS WALL AS OPPOSED TO ONTO THE STRUCTURE. [NOISE] HOW BIG IS IT RELATIVE TO THE ONE THAT COMMISSIONER DYKE POINTED OUT? I BELIEVE THEY'RE THE SAME SIZE.
THIS SIGN AND THIS SIGN THEY ARE THE SAME SIZE SIGN, THERE JUST ON DIFFERENT ELEVATIONS.
WELL, GIVEN COMMISSIONER DYKE'S COMMENTS, I SHARED A SIMILAR THOUGHT PROCESS.
BUT MY FURTHER CONCERN IS THAT THERE'S FUTURE PHASES POTENTIALLY OF THE BROWNSTONES ACROSS THE STREET AND THAT THIS SIGN WILL BE RIGHT IN THEIR FRONT LIVING ROOM BECAUSE WE FACING RIGHT TOWARDS THEM.
[NOISE] I WAS GOING TO ASK A QUESTION ALONG THOSE LINES TOO.
I GUESS IT'S PREVIOUSLY APPROVED.
IT'S STILL ON THE SAME ELEVATION FACING THAT DIRECTION IS APPROVED.
THIS IS FURTHER FROM THE BROWN STONES.
CORRECT. IN THIS PLAN, THIS WAS THE APPROVED LOCATION.
WE'RE MOVING IT BACK ONTO THIS ELEVATION.
WELL, IT'S FURTHER FROM THE EXISTING BROWNSTONES.
I THINK WHAT COMMISSIONER WAS REFERRING TO WAS THE POTENTIAL FOR BUILDING ADDITIONAL BROWNSTONES ON THE GROUND THAT IS CURRENTLY UNDEVELOPED.
THEN IT'S GOING TO EITHER BE IN THE BROWNSTONE SPACE OR POTENTIALLY NOT EVEN VISIBLE.
YOU'RE REFERRING TO FUTURE DEVELOPMENT ON THIS PLOT. IS THAT CORRECT? YES, I AM.
PROPOSING TO MOVE FROM HERE [OVERLAPPING] AS THAT DEVELOPS AND I THINK THIS IS A COMMISSIONER'S POINT, IT'S GOING TO BE RIGHT IN THE EYES, RIGHT IN THE FACE OF THE BROWNSTONES THAT ARE THERE.
BUT MY OTHER COMMENT WOULD BE, THAT'S ONE ISSUE.
THE SECOND ISSUE IS AS THAT'S DEVELOPED, IT'S GOING TO HIDE THAT SIGN.
I GUESS PIGGYBACKING OFF COMMISSIONER DYKE'S COMMENT, I THINK IF THE SIGN ON THE SIDE WERE SMALLER, I COULD SEE IT MOVING ONE THAT BOLD IN THAT CLOSER PROXIMITY TO THE ONE ON THE NORTH SIDE, I'M HAVING A HARD TIME WITH THAT.
WHAT DO YOU GUYS ADD ON THE TVS.
YOU GO WITH THOSE LIKE COMMISSIONER DYKE AS WELL? YEAH, I'M OKAY WITH TVS.
Y'ALL OUT ON THE SIGN AND THE TVS? I WOULD LIKE TO SEE THAT OUT SOME OF THE VIEWS THAT WE WERE TALKING ABOUT FROM THE BARNES AND NOBLE SIDE.
I JUST THINK THAT THING IS GOING TO LOOK LIKE A DRIVE-IN THEATER, LIKE YOU'RE WALKING DOWN THE STREET.
IT'S GOING TO BE FINE IF YOU'RE GO INTO EVO AND YOU'RE LOOKING UP THERE AND YOU'RE SAYING,
[00:15:02]
HEY, THE COWBOYS ARE ON OR WHATEVER.BUT PEOPLE JUST WALKING DOWN THE STREET, I'M JUST WORRIED IT'S GOING TO BE A LIGHT SHOW, JUST GOING OFF OVER THERE BASED ON WHAT'S GOING TO BE ON THERE.
IT JUST SEEMED LIKE TO ME IT'S GOING TO BE A DISTRACTION.
I DON'T WANT TO SET A PRECEDENT FOR EVERYBODY IN THE ENTIRE PLACE.
LEDS, BIG SCREEN TVS ARE GETTING TO BE MORE AND MORE PREVALENT, CHEAPER AND EASIER TO USE.
I JUST DON'T WANT TO TURN THE WHOLE PLACE INTO A DISCO.
WOULD YOU BE GOOD WITH APPROVING THE TVS REQUESTS ON THE CONDITION THAT THEY HAVE TO BRING PHOTOGRAPHS TO CITY COUNCIL WITH OUR RECOMMENDATION? YEAH.
THEN WHERE YOU ADD ON THAT SIGN? I DON'T KNOW, I'M TORN.
THE SIGN IS GOING TO BE A DISTRACTION TO THE BROWNSTONES NO MATTER HOW YOU LOOK AT IT.
I'M FINE REMOVING THAT SIGN I DON'T REALLY CARE. THAT'S JUST ME.
I'M FINE WITH BOTH, BUT I THINK IT'S GOOD POINTS THAT HAVE BEEN MADE ON THE SIGN.
YEAH, BECAUSE THEY'RE NOT CHANGING THE SIZE OF IT. IT'S THE SAME ONE.
IF THEY WERE COMING BACK AND GOING LIKE, OH, WE NEED THIS TO BE 10 FEET BIGGER, THEN I'D HAVE TO BE A HARD NO, BUT THEY'RE JUST BASICALLY RELOCATING IT.
WHAT'S THE LIGHTING ON THAT SIGN? IS IT JUST BACKLIT, HALO LIT? THE SIGN THAT FACES [OVERLAPPING].
THE EVOS SIGN YOU WANTED TO MOVE UP TOWARDS [OVERLAPPING] NO, IT'S A WHITE FACE AND THEN INSIDE OF THE LETTER THERE INDIVIDUAL STRIPS.
IT'S NOT LIKE JUST A FULL FACE OF WHITE.
IT'S GOING TO GET MORE OF A NEON-LINED EFFECT.
BUT WE'RE NOT GOING TO BE DOING LIGHT SHOWS OR ANYTHING.
NO. WHEN IT'S ON, THERE'S NO BLINKING OR CHANGING COLOR OR ANYTHING OF THAT NATURE.
WHAT'S THE HOURS OF OPERATION FOR THAT? JUST 24/7? NO, WITH THE SIGNAGE.
DO ME A FAVOR STATE YOUR NAME AND ADDRESS FOR YOU.
CHRIS KLEIN, CHIEF DEVELOPMENT OFFICER FOR EVO ENTERTAINMENT, 5,520 WHISPERING OAKS LANE, FORT WORTH.
THE HOURS OF OPERATION WOULD BE NOON TO MIDNIGHT.
THE SIGNAGE, WE DEFINITELY WANT TO TAKE DOWN AT THAT POINT IN TIME.
WE DON'T WANT TO BURN THOSE LIGHTS EITHER.
WE UNDERSTAND THAT TURNING THOSE OFF IS IMPORTANT.
MY MAIN CONCERN IS JUST HAVING RESPECT FOR THE PEOPLE IN THE BROWNSTONES BECAUSE THEY HAVE TO LIVE THERE.
YEAH, YOU DON'T WANT TO KENNY ROGERS CHICKEN SIGN OUTSIDE OF KRAMER'S WINDOW, DO YOU? NO.
CAN I JUST POINT OUT [INAUDIBLE] DICO, DRIVE-INS.
THEY'RE ALL THESE FEW [INAUDIBLE] [LAUGHTER].
>> VERY GOOD. COMMISSIONER PHALEN, WHAT WORDS OF WISDOM WOULD YOU HAVE FOR US?
>> I DON'T KNOW IF I HAVE ANY WORDS OF WISDOM.
I THINK I HAVE A PROBABLY BIGGER ISSUE WITH THE LARGE TV SCREEN.
I'D BE OKAY WITH THE FIVE SMALLER SCREENS IN SUBSTITUTION OF THE LARGE ONE, BUT I DON'T KNOW ABOUT ADDING THE FIVE AND HAVING THE LARGE ONE.
ALTHOUGH I'M ONLY 5'2'', SO I PROBABLY WOULDN'T EVEN SEE IT IF I WAS WALKING BY, BUT I THINK I CAN SEE COMMISSIONER SPRINGER'S POINT ON THAT.
I DON'T HAVE ANY ISSUE WITH THE SIGN.
IT'S ALREADY BEEN APPROVED AND SO MOVING IT TO ME, I HAVE ZERO ISSUE.
IF IT GETS BLOCKED EVENTUALLY BY FUTURE DEVELOPMENT, THEN IT IS.
BUT I HAVE NO ISSUE WITH MOVING IT.
>> CAN I ADDRESS THAT REAL QUICK?
I'M AT 285 GRAND HERE IN TOWN SQUARE.
I'M WITH KITE, WHICH IS MERGED WITH RPAI, THE OWNER OF SOUTHLAKE TOWN SQUARE, SOUTHLAKE CORNERS, AND GATEWAY PLAZA.
THE ORIGINAL THEATER HAD A VERY LARGE SCREEN AT THE TOP OF THE FRONT, WHERE THEY NOW HAVE THESE COLORED BLOCKS.
IT WAS INSIDE THE GLASS AND YOU COULD SEE IT ALL THE WAY TO THE HILTON, GIGANTIC.
WHEN WE AGREED TO COVER THAT, WE WANTED TO ADD IMAGERY BACK IN.
WE DON'T WANT IT TO GO IN THE OTHER DIRECTION.
THE WORDS DISCO AND SOME OF THE STUFF COMING OUT, THAT'S WAY FAR AWAY [LAUGHTER] FROM WHAT WE'RE TRYING TO DO.
BUT WHAT WE ARE TRYING TO DO AND WE SPENT A LOT OF TIME ON THE CHACHO PATIO, WE WANT TO CREATE A SYNERGY FROM CHEESECAKE TO MUCHACHO TO THE THEATER WHERE PEOPLE ARE OUTSIDE ENJOYING THEMSELVES.
IT WILL BE LIKE THE MOXIES PATIO.
WE HAVE HAD NOTHING BUT PRAISE FOR THOSE.
IT'S BEEN VERY WELL RECEIVED, SO WE WANT TO DO THAT.
IN MY OPINION, THESE ARE SLIGHTLY UNDERDONE.
WE WOULD'VE BEEN ON BOARD WITH DOING A LITTLE BIT MORE THAN THIS.
I THINK THESE ARE IN VERY GOOD TASTE.
>> BUT YOU HAVE TO UNDERSTAND FROM OUR POINT OF VIEW.
[00:20:01]
YOU'RE SAYING IT'S NOW, BUT TWO YEARS FROM NOW, IF THEY GET SOME NEW MANAGER IN OR WHATEVER AND HE DECIDES THEY WANT TO BLOW UP SOME WHATEVER ON THE SCREENS OUT THERE, THEN WE GOT NO CONTROL OVER IT.WE HAVE TO LOOK AT IT AND GO LIKE, OKAY, LET'S TRY TO MANAGE THIS.
SO COME UP WITH SOMETHING WHEN YOU GET A COUNCIL THAT SAYS, WE'RE GOING TO LIMIT THIS TO THIS AND WE'RE NOT GOING TO HAVE A LIGHT SHOW GOING ON OUT HERE ON THE PATIO.
IT'S GREAT IF YOU'RE SITTING OUT THERE WATCHING A FOOTBALL GAME, YEAH, THAT'S GREAT.
BUT I JUST DON'T WANT THE WHOLE TOWN SQUARE TO TURN INTO JUST ALL SCREENS AND LEDS.
>> JASON, YOU REMINDED ME EARLIER, THE OVERALL AREA THAT WAS PREVIOUSLY APPROVED FOR THE SINGLE SIGN, THE COMBINED AREA OF THESE SCREENS IS LESS.
WE'RE ACTUALLY GETTING LESS TOTAL AREA AND WE'RE JUST DISTRIBUTING IT DIFFERENTLY.
BUT I HEAR WHAT YOU'RE SAYING ABOUT CONTENT AND THAT'S A GOOD ONE.
>> COMMISSIONER PHALEN, YOU WITH DR. SPRINGER ARE GOOD WITH RECOMMENDING APPROVAL OF THE BIG SCREEN CONDITIONED ON THEM BRINGING POINT-OF-VIEW PICTURES FROM BARNES AND NOBLE DOWN THAT WAY? THAT WORK? THE BIG ISSUE IS THE SIGN AND I GUESS THAT IS WHAT IT IS.
I'M FINE WITH IT JUST FOR THE SIMPLE FACT THAT IT WAS APPROVED BEFORE.
BUT I DO APPRECIATE THE POINT THAT THE ONE ON 114 IS GIGANTIC.
I DON'T KNOW IF YOU WANT TO TAKE A CRACK AT A MOTION, COMMISSIONER ROTHMEIER? [LAUGHTER]
>> WELL, BEFORE I DO, I GUESS THE ONLY OTHER COMMENT I'D MAKE ABOUT THE EAST ONE, I DON'T HAVE A PROBLEM MOVING IT.
I DO HAVE A PROBLEM WITH IT BEING THE SAME SIZE AS THE ONE ON THE NORTH.
IS THERE ANY CONSIDERATION THAT YOU TALKED ABOUT POTENTIALLY MAKING IT A SMALLER SIGN SO THAT YOUR TAGLINE IS REALLY WHAT YOU WANT TO GO AFTER ON THE NORTH SIDE? YOU'VE GOT YOUR LOGO ON THE NORTH SIDE ALREADY.
IS THERE A CONSIDERATION TO MAKING THAT SMALLER THAN THE THE BEHEMOTH THAT EVERYBODY IS DESCRIBING THERE?
>> WE HAVEN'T DISCUSSED MAKING IT SMALLER, I THINK IN THE POSITION WE'RE PROPOSING, WE'RE STILL WANTING IT TO HAVE THAT DIRECTION TO THE FREEWAY AND FACING THAT WAY.
>> DO YOU ALREADY HAVE THE SIGN ON-SITE AND BUILT OR ORDERED?
>> YEAH, THE SIGN IS IN PRODUCTION RIGHT NOW.
>> OKAY. IT'S EITHER GOING UP WHERE IT'S BEEN APPROVED NOW AS IT IS?
>> IT IS FURTHER THAN EVEN FUTURE BROWN STONES.
THE CLOSER YOU GET IT TO 114, THE FURTHER IT IS FROM THE MAJORITY OF THE BROWN STONES.
THIS IS A WIN FOR ALL EXISTING AND FUTURE BROWN STONES.
>> I'M GOOD WITH IT. LIKE I SAID, IT'S GOING UP.
>> MR. CHAIRMAN, I MOVE THAT WE APPROVE CASE NUMBER SB 21-0027, I'M SORRY, SUBJECT TO THE FOLLOWING: APPROVING THE FIVE TVS IN LIEU OF THE LARGE SCREENS SUBJECT TO PRESENTING A VISUAL OR A PHOTO LOOKING TOWARD THE SCREEN FROM THE STREET ON WHICH BARNES AND NOBLE AND CHEESECAKE FACTORY SIT.
I'M SORRY, APPROVING THE MOVEMENT OF THE SIGN ON THE EAST SIDE TO A LITTLE BIT MORE TO THE NORTH, MAINTAINING THE SIZE AS ORIGINALLY APPROVED AND THEN LIMITING THE SIZE OF THE TV'S ON THE PLAZA AREA TO THE SIZE CURRENTLY PROPOSED, NOT ALLOWING FOR FUTURE EXPANSION WITH THE SIZE OF THOSE SCREENS.
>> YOU'RE ALSO INCLUDING APPROVAL OF THE MOVEMENT OF THE LARGE TV IN CONNECTION WITH THOSE PHOTOGRAPHS?
>> I'M SORRY. YES, I FORGOT THAT.
INCLUDING A MOVEMENT OF THE LARGE SCREEN TO AN EASTBOUND WALL IN CONJUNCTION WITH THE PHOTO OF WHAT IT'S GOING TO LOOK LIKE AS YOU PASS BARNES AND NOBLE AND CHEESECAKE FACTORY.
>> ALL RIGHT. WE HAVE A MOTION. DO WE HAVE A SECOND?
>> THAT CARRIES 5/1. THANK YOU-ALL.
YOU HEARD THE COMMENTS, WHAT WE THINK YOU SHOULD BRING OR WHAT WE'RE REQUIRING YOU TO BRING TO THE CITY COUNCIL, IF YOU WOULD, PLEASE.
>> I APPRECIATE THE COMMENTS. THANK YOU.
>> NEXT ITEM ON THE AGENDA IS ITEM NUMBER 6,
[6. Consider: SV21-0028, Sign Variance for Nike By Southlake located at 167 Grand Avenue, Southlake, Texas.]
A SIGN VARIANCE FOR NIKE BY SOUTHLAKE.DENNIS, I THINK MAYBE IF YOU'RE OKAY WITH IT, WE DO THE SAME THING ON THIS AND GET THE PRIMARY SLIDE UP AND THEN LET'S HEAR FROM THE APPLICANT.
>> CERTAINLY. THIS IS A PRIMARY FACADE ON THE ALLEY SIDE AND THE STREET SIDE.
[00:25:04]
THIS ALSO INCLUDES A REAR WINDOW SIGNAGE WHICH INCLUDES THE WHITE GRAPHICS WITH THE BLOCK PATTERN INDICATED ON IT.I'LL BE GLAD TO MOVE TO ANY OTHER SLIDES YOU'D LIKE TO REFERENCE IN YOUR DISCUSSION.
>> THANK YOU. WILL THE APPLICANT COME UP.
>> HI THERE. MY NAME IS KEVIN HENSON.
I RESIDE AT 175 CREEKWAY BEND HERE IN SOUTHLAKE.
>> VERY GOOD. WHAT DO YOU GOT FOR US?
>> WELL, I'M HERE REPRESENTING NIKE AND I'M HERE REALLY THINKING JUST TO ANSWER ANY QUESTIONS YOU MIGHT HAVE REGARDING OUR VARIANTS PROPOSAL AND ANY ISSUES YOU MIGHT SEE WITH WHAT WE'VE PROPOSED HERE.
WHAT YOU SEE HERE IS WHAT NIKE IS DOING ALL ACROSS THE COUNTRY IN A NUMBER OF OTHER LOCATIONS.
THE SAME TYPE OF MATERIALS, CURTAINS, VINYL GRAPHICS, ETC.
THESE MATERIALS THAT YOU ARE LOOKING AT HERE, THE MATERIALS ON THE SIDE ELEVATION ON THE BRICK, IT IS A 3M MATERIAL EXTERIOR RATED AND IS RATED TO THE LAST 8-10 YEARS.
IT CAN BE APPLIED AND IT CAN ALSO BE REMOVED WITHOUT ANY DAMAGE OR DURATION OF THE BRICK BEHIND IT.
WE ALSO PROPOSED THAT IF THERE IS ANY ISSUES WITH IT DURING ITS INSTALLATION OR WHILE IT HAS BEEN INSTALLED, THAT OBVIOUSLY ANYTHING WILL BE REPAIRED OR REPLACED AT ANY GIVEN TIME.
AGAIN, I'M JUST HERE TO ANSWER ANY QUESTIONS YOU MIGHT HAVE REGARDING THOSE MATERIALS.
>> SURE. ON THE DAIS IN THE FRONT WINDOW, SO DO THOSE THINGS TURN AND CLOSE LIKE THE LONG VERTICAL BLINDS THAT YOU SEE IN PLACES?
>> NO, THEY ARE STRICTLY JUST CURTAINS.
THEY HAVE A 60 PERCENT TRANSPARENCY.
THEY DON'T MOVE, WE DON'T OPEN THEM, WE DON'T CLOSE THEM.
>> IT'S THE SAME IMAGES INDEFINITELY? JASON, FURTHER STATE YOUR NAME JUST SO WE'RE CLEAR ON THE RECORD.
>> JASON KASAL, KITE REALTY 285 GRAND AVENUE HERE IN TOWN SQUARE.
>> WE'RE NOT EVEN POSITIVE WE HAVE TO SEEK A VARIANCE FOR THE CURTAINS.
THE ARGUMENT CAN BE MADE, THEY ARE NOT A SIGN, BUT THEY DO HAVE AN IMAGE ON THEM.
TO BE SAFE AND IF NIKE WANTED TO DO THE RIGHT THING, WE'RE INCLUDING THAT IN THE APPROVAL.
I JUST WANTED TO ADD REAL QUICK THAT IF YOU CAN'T TELL YOU'RE LOOKING AT THE GAP BUILDING, GAP'S GOING OUT OF BUSINESS SIGNS THAT ARE UP TODAY.
IF YOU HAVE BEEN OUT THERE TODAY, AREA IS SIGNED ON THE LEFT SIDE OF THE BUILDING, SO THAT'S GOING TO HAPPEN.
NIKE IS NOT SIGNED AND THEY'RE WAITING FOR AN OUTCOME OF THE SIGNAGE.
THIS LOOKS LIKE THERE ARE OTHER STORES.
WE CAN GO THROUGH ALL THE PARTS AND TALK ABOUT EACH LITTLE VARIANCE, BUT I THINK THE BIG ONE IS THE MURAL, THAT'S THE BIG DEPARTURE.
THE OTHER STUFF IS PRETTY NORMAL STUFF AND WE COULD POINT TO PRECEDENT EVERYWHERE, BUT THE MURAL IS A BIG ONE.
WE LIKE THESE ON THE SIDES OF THE ALLEY BUILDINGS AND WE'RE GOING TO BE IN FRONT OF YOU IN ANOTHER MONTH OR SO WITH ANOTHER ONE OF THESE WITH ANOTHER RETAILER THAT'S GOING TO DO SOMETHING VERY SIMILAR.
WE WANT TO LIGHTEN UP, BRIGHTEN UP, AND ENERGIZE THESE, WHAT I WOULD ALWAYS CALL ALLEYWAYS ON THE SIDES OF THE BUILDINGS.
THE ONE WE'RE GOING TO SHOW YOU IN A MONTH IS GOING TO BE PAINTED ON.
I DON'T KNOW IF YOU BROUGHT THAT MATERIAL, IF YOU WANT TO HAND IT OUT. DID YOU BRING UP ONE OR JUST THE CURTAINS?
>> YEAH, I HAVE A SAMPLE OF THE CURTAIN AND ACTUALLY THE VINYL IF YOU'D LIKE TO FEEL IT, TOUCH IT.
>> BUT WE'D LIKE THE IDEA OF NOT PAINTING THIS ONE AND THAT WE CAN PULL IT OFF IF WE WANT TO PULL IT OFF.
BUT WHEN WE REVISED THE SIGN ORDINANCE FOR TOWN SQUARE A YEAR OR TWO AGO, WE CONTEMPLATED MURALS.
WE TOLD YOU GUYS THIS IS SOMETHING WE WANTED TO DO GOING FORWARD.
THIS ONE AND THE ONE WE'RE GOING TO SHOW YOU SOON, THEY'RE BOTH LARGE.
NOT ALL OF THEM WILL BE THAT LARGE AND WE WON'T BE ABLE TO DO THAT MANY OF THEM.
WE DON'T WANT TO DO THEM ON THE FRONTS.
WE MIGHT DO A COUPLE ON THE BACK.
ON THE SIDES ARE REALLY WHERE WE WANT TO DO THIS.
WE'VE WORKED WITH THEM ON THIS FOR A LONG TIME.
I HOPE YOU LIKE IT AND DON'T THINK IT'S TOO LOUD, WE WANT IT TO BE LOUD.
IF YOU'RE THINKING ABOUT WHERE THE SIDEWALL IS, IT FACES THE SIDE OF VICTORIA'S SECRET.
THEY'VE GOT WINDOWS DOWN THEIR SIDE AND DISPLAYS ALL THE WAY DOWN, THE GAP BUILDING IS JUST AN EPHASIDE THAT'S PRETTY BORING.
>> I THINK I ASKED THIS EARLIER WITH RESPECT TO THE CURTAINS, THAT'S THE IMAGE APPROVED, THOSE ARE THE CURTAINS APPROVED.
[00:30:01]
YOU'RE NOT GOING TO BE CHANGING THEM OUT EVERY YEAR OR ANYTHING LIKE THAT?>> THAT'S CORRECT. THEY WILL REMAIN LIKE THAT FOR THE DURATION.
>> I GUESS, SAME THING WITH RESPECT TO THE MURAL?
>> DENNIS OR KEN, IF WE WERE TO APPROVE THESE, WOULD WE NEED TO MAKE ANY COMMENT THAT A CHANGE IN THE DESIGN WOULD NEED TO COME BACK UP?
>> SHE CAN CLEAR THAT IN THE MOTION IF YOU WISH.
>> THEN IF YOU WOULD REAL QUICK, OBVIOUSLY THOSE ARE THE CURTAINS AND THE MURAL, THAT'S THE BIG ISSUE.
WHAT'S THE DEAL ON THE BACK WITH THE REAR ELEVATION SQUASH? WHAT'S GOING ON THERE?
>> I'M JUST TRYING TO GET TO THE REAR ELEVATION. IT IS THERE.
>> I THINK THIS ONE'S OVER BY TWO INCHES. IS THAT RIGHT?
>> YEAH, I THINK THERE'S TWO TOPICS ON THE REAR SIGNAGE, THE REAR SWOOSH.
I THINK IT'S TWO INCHES OVERSIZED FROM WHAT IS ALLOWED, 32 VERSUS 30.
>> WE PICK THIS TO FIT IN THE BOX.
WE WEREN'T CONCERNED WITH, ARE WE TRYING TO HIT 30.
WE WANTED IT TO FIT RIGHT BETWEEN THE EXISTING ARTICULATION.
>> YEAH, IT WAS DESIGNED TO SCALE AND IT JUST ENDED UP AT 32.
THEN THE OTHER ISSUE IS THE GLASS.
THE GLASS IS COVERED WITH A WHITE VINYL GRAPHIC, WHICH HAS AN OBSCURED IMAGE OF THE SOUTHLAKE MAP AND ROADS.
DOESN'T HAVE ANY STREET NAMES ON IT OR ANYTHING LIKE THAT.
BUT THE REASON FOR THAT IS BECAUSE THIS ACTUALLY BACKS UP TO OUR STOCKROOM.
I OBVIOUSLY WANTED TO PREVENT VISIBILITY INTO THE BACK STOCK OF OUR STORE, THE WAY OUR STORE LAYS OUT.
THE ONLY PLACE WE COULD PUT STOCKROOM WAS AT THE REAR, SO THAT'S WHY THAT REAR EXIT IS ACTUALLY CLOSED OFF AND IT'S ONLY FOR EGRESS ONLY, FOR EMERGENCY EXIT ONLY OUT THE BACK.
>> WE DON'T LIKE THESE. WE FIGHT THESE EVERYWHERE WE CAN.
WE HAVE ONE ON THE FRONT SIDE OF A BUILDING AND I GET COMMENTS ABOUT IT ALL THE TIME.
WE'LL PROBABLY NEVER HAVE ONE ON THE FRONT AGAIN.
WE'LL OCCASIONALLY AGREE ON THE BACKSIDE WHEN THERE IS A DESIGN ISSUE THAT WE CAN'T GET AROUND.
JUST SO YOU KNOW, BUILDINGS LIKE THIS, IF YOU LOOK AT VICTORIA'S SECRET AND SOME OF THE OTHERS, ALL THESE RETAILERS ARE FIGHTING ME NOT TO HAVE A REAR EXIT EVEN THOUGH THE PARKING FIELD IS BEHIND.
THEY WANT EVERYBODY COMING IN THE FRONT.
I'M FIGHTING, BUT WE'RE LOSING THAT BATTLE.
A LOT OF THESE DOORS ON THE REAR SIDE WILL END UP EITHER GETTING CLOSED OR THEREFORE, EXIT ONLY.
THEN SOME OF THEM OCCASIONALLY WILL GET COVERED WITH GRAPHICS, BUT NOT OUR PREFERENCE.
>> OTHER QUESTIONS AND COMMENTS FOR THE APPLICANTS? THIS IS A LITTLE BIT OF A CHALLENGING ONE BECAUSE IT'S UNCONVENTIONAL FOR TOWN SQUARE.
BUT AT THE END OF THE DAY, I'M GOOD WITH IT IF TOWN SQUARE IS BECAUSE I THINK YOU GUYS HAVE DONE QUITE A FEW THINGS THAT ARE A LITTLE BIT MORE UNCONVENTIONAL THAN WHAT WE'VE DEALT WITH IN THE LAST 10 YEARS AND SEEMED TO BE SUCCESSFUL.
I'M GOOD WITH IT IF YOU ALL ARE.
>> WELL, NIKE WANTED TO CHANGE THE BRICK ON THIS BUILDING AND THIS WAS ONE WE WEREN'T COMFORTABLE CHANGING THE BRICK, SO WE'VE BEEN FIGHTING THAT FOR A LONG TIME.
THIS IS THE EDGE OF OUR COMFORT ZONE.
>> DR. SPRINGER, YOU HAVE TO HAVE AN OPINION ON THIS.
>> OH, I DO. I HATE EVERY PIECE OF IT.
>> I GUESS SO. BEING IN AN ALLEY THAT'S ONE THING TO BE SAID FOR IT.
BUT WHY IS IT THAT YOU WOULD WANT TO PAINT SOMETHING ON IF YOU HAVE THE OPTION OF DOING SOMETHING LIKE THIS THAT CAN BE EASILY REMOVED.
YOU'RE TALKING ABOUT THE ONE YOU WERE BRINGING IN LATER ON.
>> WELL, NOT TO DISPARAGE THIS ONE, I LOVE THIS ONE A LOT FOR THE FACT THAT WE CAN TAKE IT OFF.
THE PAINT ONE'S LOOK REALLY COOL.
THE ONE WE'RE GOING TO SHOW YOU IN PAINT IT'S AUTHENTIC, IT LOOKS GREAT. YOU'LL LIKE IT.
>> WELL, MOST EVERYBODY UP HERE WILL LIKE IT.
IF SOME UNRULY PERSON COMES THROUGH HERE AND SLASHES THIS THING, IS THAT SOMETHING YOU CAN REPAIR OR ARE YOU GOING TO HAVE TO REPLACE?
>> IT CAN BE REPAIRED. THE VINYL CAN ACTUALLY BE PEELED OFF AND RESET MULTIPLE TIMES.
WE CAN CUT PIECES IN AND REPLACE IT AND YOU WOULD NEVER NOTICE IT.
IT'S VERY REPAIRABLE, VERY DURABLE.
LIKE I SAID, IT IS AN EXTERIOR RATED 3M VINYL CREATED FOR EXTRA APPLICATION LIKE THIS, TO GO OVER BRICK.
>> THIS IS THE DIVERSION OF THE STORE WE'RE GETTING.
NIKE HAS DIFFERENT VERSIONS OF STORES.
THAT'S WHAT IT LOOKS LIKE IN SOME PLACES.
IF YOU LOOK AT THAT IMAGE AND THEN LOOK AT WE'RE KEEPING BASICALLY THE RED BRICK GAP BUILDING.
>> YEAH. THE OTHER ONE IS A HARD NO.
>> THAT WAS I THINK PROTOTYPE NUMBER 1.
[00:35:04]
>> COMMISSIONER FAYLENE AND COMMISSIONER DYKE.
>> GENERALLY, I'M NOT A BIG FAN OF MURALS, ESPECIALLY BRIGHT COLORED MURALS.
I THINK THAT'S MITIGATED A LITTLE BIT IN THIS CASE BY ITS LOCATION ON THE SIDE, ON THE ALLEY.
I THINK I'M GOING TO DEFER TO THE LANDLORD'S DISCRETION IN THIS ONE.
I DON'T LIKE IT, BUT I DON'T THINK IT'S HORRIBLE ENOUGH TO SUBSTITUTE MY AESTHETIC JUDGMENT FOR YOURS.
[LAUGHTER] BUT THAT IS NO GUARANTEE THAT THE THINGS YOU BRING US IN THE FUTURE ARE NOT GOING TO CROSS THAT LINE FROM MY PERSPECTIVE. I'M GOOD WITH IT.
>> I WOULD ECHO WHAT HE JUST SAID.
I THINK WE WANT TO KEEP THE TOWN SQUARE LOOKING ALIVE AND I THINK THERE'S ALWAYS THAT COMFORT LEVEL, FINE LINE OF TACKY VERSUS LOOKING ALIVE AND INVITING.
IT'S EVOLVING AND WE NEED TO TRY TO CONTINUE TO EVOLVE WITH IT.
I DON'T HAVE AN ISSUE WITH IT AND I DEFINITELY WOULD DEFER TO YOU GUYS AS WELL, SO I'M GOOD WITH IT.
>> I THINK IT BRINGS SOME FRESHNESS TO TOWN SQUARE AND I THINK IT'S GREAT THAT IT'S IN AN ALLEYWAY.
ALL OF THAT IS SUBJECT TO THE CHAIRMAN'S POINT ABOUT ANYTIME THE DESIGN CHANGES, WE HAVE TO APPROVE THAT BECAUSE THIS I'M COMFORTABLE WITH, BUT OBVIOUSLY THERE ARE A LOT OF THINGS I WOULDN'T BE.
>> I'M GOING TO BE IN THE MINORITY.
I DON'T LIKE THE MURAL AT ALL.
EVEN IF I LIKED THE MURAL, IT'S TOO LOUD AND I KNOW YOU'RE TRYING TO CREATE SOME EXCITEMENT.
HAVING THE MURAL AND THEN THE TRANSPARENT CURTAINS WRAPPED AROUND THIS THING, I KNOW WHAT YOU'RE TRYING TO DO IS DRAW PEOPLE INTO THE STORE.
I DON'T THINK IT'S CONSISTENT WITH TOWN SQUARE.
JASON, I APPLAUD YOU FOR WHAT YOU'RE TRYING TO DO.
YOU MENTIONED THIS IS ONE, YOU'RE ON THE EDGE WITH TOO.
BUT I THINK I COULD HANDLE THE MURAL A LITTLE BIT MORE IF IT WEREN'T SO LOUD.
WHEN YOU GO WITH THAT YELLOW AND THAT ORANGE, THOSE JUMP OUT AT ME A LITTLE TOO MUCH.
BUT AS I SAID, I THINK FROM THE DISCUSSION WE'RE HAVING UP HERE I'M PROBABLY IN THE MINORITY.
I JUST WANT TO EXPRESS MY OPINION.
>> I'M SUPPOSING THAT WE PROBABLY WANT TO TAKE A MOTION AND I'M GUESSING WE MIGHT WANT TO GO WITH A MOTION FROM SOMEONE OTHER THAN COMMISSIONER ROTH MEYER.
COMMISSIONER REYNOLDS, DO YOU WANT TO TAKE A CRACK AT ONE OR DOES ANYONE ELSE WANT TO TAKE A CRACK AT ONE? DR. SPRINGER, THAT'S A COMMENT TOWARDS YOU, AGE BEFORE BEAUTY.
>> I MAKE A MOTION THAT WE APPROVE THE, HOLD ON MAYOR, CASE SV21-0028, SIGN VARIANTS FOR NIKE AT SOUTHLAKE AS PRESENTED.
REFERENCING STAFF REPORT DATED FEBRUARY 11TH OF 2022.
CAN'T BELIEVE I'M MAKING A MOTION TOO FOR THIS.
>> ALSO NOTING THAT THIS IS ONLY FOR THE DESIGNS PRESENTED.
ANY OTHER DESIGNS REQUIRE APPROVAL?
>> THAT'S RIGHT. THIS WILL BE THE STATIC DESIGN THAT WILL BE NON CHANGING WITHOUT PRIOR APPROVAL TO CHANGE IT, AND THAT IT WILL BE MAINTAINED IN PERPETUITY IN GOOD CONDITION.
>> WE HAVE A MOTION WE HAVE A SECOND.
THAT CARRIE IS 5-1. THANK YOU ALL.
>> NEXT ITEM ON OUR AGENDA IS ITEM NUMBER 7SB 22-0001,
[7. Consider:SV22-0001, Sign Variance for LensCrafters located at 1251 E. Southlake Blvd., Suite 333, Southlake, Texas.]
SIGN VARIANCE FOR LENSCRAFTERS.DENNIS, I DON'T WANT TO BREAK THE STREAK HERE.
IF WE COULD MAYBE JUST PUT UP THE IMAGE THAT SHOWS WHAT WE'RE LOOKING AT HERE AND THEN LET'S GET THE APPLICANT UP HERE IF WE COULD.
>> DOING WELL. HOW ARE YOU DOING, SIR?
>> PRETTY GOOD. YOU KNOW THE DRILL BY NOW, NAME AND ADDRESS?
>> KART WARRICK PRIORITY SIGNS AND GRAPHICS, 605 VICKSBURG COURT, SOUTHLAKE, TEXAS.
LENSCRAFTERS IS REALLY JUST WANTING TO UPGRADE AND UPDATE THEIR IMAGE AND THEIR SIGNAGE FOR THIS FACILITY.
THE PROPOSED GRAPHIC IS LED ILLUMINATED AND IT'S RELATIVELY SMALL, EIGHT AND HALF TALL BY SIX FOOT WIDE.
REALLY JUST HERE TO ANSWER ANY QUESTIONS.
[00:40:04]
>> ANY QUESTIONS FOR THE APPLICANT? IT SEEMS PRETTY LOW KEY COMPARED TO WHAT WE'VE BEEN APPROVING HERE THE LAST FEW MONTHS AND TONIGHT, SO I'M GOOD WITH IT.
>> AS LONG AS THE REPRESENTATIVE PHOTO IS WHAT IS SHOWN, THERE AGAIN.
THAT'S WHAT I'M CONCERNED ABOUT ON THIS.
BEING SOMETHING THAT COULD BE CHANGED EASILY, MY CONCERN IS WHAT SOMEBODY IS GOING TO DO IN THE FUTURE.
>> WELL, YOU CAN SEE THE IMAGE UP THERE.
THIS IS RELATIVELY CONSERVATIVE, IT'S A MODEL SHOWING THE PRODUCT OF LENSCRAFTERS IN A PROFESSIONAL PRESENTATION.
>> BUT WE'RE NOT GOING TO HAVE A BUY ONE, GET ONE FREE THING ROLLING BY A BANNER AD ROLLING BY EVERY NOW AND THEN?
>> NO, AND IT'S CHANGEABLE ONCE A DAY.
>> IT'S ALWAYS GOING TO BE SOMETHING SIMILAR TO WHAT WE'RE SEEING HERE?
>> SOME MODEL SHOWING A NEW CLASSIC STYLE?
>> MAYBE WE COULD NOTE IF WE APPROVE IN A MOTION THAT IT'S ONLY GOING TO CHANGE ONCE A DAY, YOU'RE GOOD WITH THAT?
>> I'M ASSUMING YOU'RE PRETTY CONFIDENT BECAUSE YOU DON'T HAVE MR. PALMER UP HERE TRYING TO PUT THE HARD SELL ON US? [LAUGHTER].
>> NOT ON THIS ONE. I'LL GET YOU ON THE NEXT ONE.
IF THERE'S NO OTHER COMMENTS OR QUESTIONS, WOULD BE WILLING TO ENTERTAIN A MOTION ON THIS ONE.
>> ACTUALLY, CAN I HAVE A QUESTION?
>> IS THIS GOING TO BE ILLUMINATED?
>> I WASN'T FINISHED. IS THIS GOING TO BE ELIMINATED 24 HOURS A DAY, OR IT'S GOING TO TURN OFF AT A CERTAIN TIME?
>> IT WILL BE LIKELY 24 HOURS A DAY, SO THAT YOU CAN SEE THE IMAGE AND IT'LL BE MORE CONSISTENT.
>> DO YOU KNOW IF THE LENSCRAFTER SIGN ABOVE, IS IT ON ALL NIGHT LONG, OR IS IT ON A TIMER?
IT'S PROBABLY ON A TIMER, BUT I'M NOT SURE.
IT DOES FACE THE PARKING AREA.
IT DOESN'T FACE RESIDENTIAL, FACES THE CENTRAL MARKET PARKING AREA.
>> NOW, MAYBE WE TAKE A MOTION.
>> MR. CHAIRMAN, I MOVE THAT WE APPROVE CASE NUMBER SB 22-0001, SUBJECT TO THE DISCUSSION SURROUNDING, INCLUDING ONLY LIFESTYLE IMAGES AND NOT PROMOTIONAL, OR SALES ACTIVITY.
ALSO NOTING THE APPLICANT'S STATEMENT THAT THE IMAGE WOULD BE CHANGEABLE ONLY ONCE PER DAY.
>> WE HAVE A MOTION. DO WE HAVE A SECOND?
>> PLEASE CAST YOUR VOTE. THAT CARRIES 6-0.
THANK YOU, SIR. APPRECIATE IT.
NEXT AND LAST ITEM ON THE AGENDA IS ITEM NUMBER 8SV22-003,
[8. Consider: SV22-0003, Sign Variance for Mesero and Cork and Pig Tavern located at 1451 and 1471 E. Southlake Blvd., Southlake, Texas.]
SIGN VARIANTS FROM MASSARO AND COURT CAN PICK TAVERN.I THINK WE KNOW THE DRILL ON THIS ONE TOO.
DENNIS, IF YOU'RE GOOD WITH IT, MAYBE WE JUST PUT UP THE APPROPRIATE SLIDE AND ASK THE GREAT MR. PALMER TO COME UP AND SHARE WITH US ON THIS ONE WHAT'S GOING ON?
>> I HAVE A THUMB DRIVE THAT I WOULD LIKE [INAUDIBLE].
>> I LEAVE IT ON THIS SLIDE THAT THERE'S TWO VARIANCES REALLY BEING APPLIED HERE.
ONE IS CHANGE TO THE TAGLINE, AND THEN THE OTHER IS THE ACCENT LIGHTING ON THE BUILDING AND PATIO.
I'LL LEAVE IT ON THIS ONE AND THEN LOAD HIS SLIDE AND LET HIM MAYBE EXPAND ON.
>> TO BE CLEAR, THE TAGLINE IS BOTH ON THE NORTH AND THE SOUTH, RIGHT?
>> GOOD EVENING. ALWAYS NICE TO BE BACK IN SOUTHLAKE.
I DON'T HAVE MY COHORT, MR. DI ER WITH ME BECAUSE HE'S GOT A LITTLE LARYNGITIS, SO YOU'LL JUST HEAR FROM ME AT THIS ONE.
>> DO NOT DO ME A FAVOR OF MR. PALMER, STATE YOUR NAME AND ADDRESS.
>> DAVID PALMER, 3102 MAPLE AVENUE, DALLAS.
I'M THE DEVELOPER OF SOUTHLAKE.
LET'S DEAL WITH THE MASSARO SIGN FIRST, IF WE COULD.
WE WERE HERE A WHILE AGO AND YOU APPROVED THE VARIANTS FOR MASSARO, AND WE HAD DISCUSSION OF THE SIZE AND THE LIGHTING OF THE TAGLINE.
WHEN WE WENT BACK AND WE FRAMED IT OUT ON THE NORTH AND SOUTH WHERE WE SEE IT, GROWING THE TAGLINE FROM SEVEN AND HALF INCHES TO EIGHT-AND THREE-QUARTER, OR NINE INCHES, THE LETTERS FIT WITHIN THE ARCHES AND FRAMED OUT.
[00:45:04]
THAT'S WHERE WE COULD COME BACK AND TALK ABOUT THIS AGAIN.ALSO, THE ISSUE WAS WHETHER WE WOULD BE BACKLIGHTING THE TAGLINE, LIKE BACKLIGHTING THE MASSARO ON THE NORTH AND SOUTH? DENNIS AND STAFF ALLOWED US TO BUILD A SIGN AND INSTALL THE SIGN WITH A LITTLE BIT LARGER LETTERS TO FRAME OUT THE TAGLINE.
WE HAVE LED STRIPPED THE BACK OF THE TAGLINE, AND WE WON'T POWER IT UNLESS WE COULD COME IN, GET THIS FURTHER VARIANTS TO ALLOW IT.
COULD YOU READ IT [INAUDIBLE].
MR. KILO REQUESTED THAT I GET THIS HERE EARLIER, BUT I'VE ALWAYS BEEN A PROCRASTINATOR IN DAYLIGHT DOLLAR SHORT, SO WE'RE JUST GOING TO GOT IT DONE.
THERE WE GO. PERFECT. LET'S GO BACK UP.
THEY'RE IN ORDER. THE ORDER I WANT TO DEAL WITHOUT TOP FIRST.
NO, THAT ONE RIGHT THERE WOULD SAY.
>> NO, I WANT THE NORTH UNLIT. THERE WE GO.
>> THIS IS A SIGN THAT WE INSTALLED LAST WEEK ON THE NORTH END, AND THE MASSARO WAS BACKLIT AND SIZED PER THE VARIANCE.
THE TAGLINE, LIKE I SAID, GREW A LITTLE BIT ON THE LETTER SIZE, AND THAT'S LARGELY THE M, THE S, THE A, AND THE L BECAUSE THERE WAS JUST A SYMMETRY TO FIT WITHIN THE COLUMNS ON THAT.
THEN IT'S HOW WOULD I GET BACK TO THAT.
>> CLOSE THIS. YEAH, THANK YOU. I WANT NORTH LIT.
WE POWERED UP THE BACK JUST FOR THIS PHOTO, AND YOU CAN SEE THAT THE BACKLIGHT IS THE SAME COLOR AND JUST FRAMES OUT THE SIGN.
WE THINK IN A REALLY APPROPRIATE WAY, SO THE VARIANCE WE'RE REQUESTING THE NIGHT IS TO ALLOW US TO KEEP UP THESE LARGER CAPITAL LETTERS THAT I THINK IT WAS SEVEN AND A HALF TO EIGHT AND THREE-QUARTERS OR NINE IN TERMS OF THAT, AND ALLOW US TO BACKLIGHT.
IF YOU LOOK AT THE TWO WHICH YOU SAW, THIS IS I THINK IT'S MORE APPROPRIATE IN A PRESENTATION TO THE MARKET WHICH WE APPRECIATE.
THEN DENNIS, CAN I JUST SHOW THE SOUTH UNLIT AND LIT. UNLIT FIRST.
HERE'S THE ENTRY, THE SOUTH END, AND YOU CAN SEE THAT EVEN THOUGH WE HAVE THE LIGHT AND THERE'S A BUNCH MORE GENERAL LIGHT HERE, YOU SEE IT, BUT THE TAGLINE JUST DOESN'T POP AND YOU SIT THERE AND SAY, WHY ISN'T THAT LIT? AT LEAST I DO. THEN WE DO THE LIT ON THAT.
THERE. THERE'S THE SOUTH LIT AND I THINK IT JUST FRAMES BETTER IN TERMS OF THAT.
OUR REQUEST AS TO THESE TWO SIGNS AND THIS REQUEST HAS NOTHING TO DO WITH THE SIGN ON THE WEST ELEVATION WHERE WE DON'T HAVE A TAGLINE IS TO ALLOW US TO KEEP THESE LARGER CAPITAL LETTERS THAT WERE SHOWN AND ALLOW US TO BACKLIGHT THE TAGLINE AS WE'VE SHOWN, WHICH MATCHES UP IN COLOR AND INTENSITY TO THE MASSARO SIGN.
AGAIN, AS MR. DYKE, WHO HAS A LITTLE BIT OF LARYNGITIS TONIGHT, AND SO HE'S JUST UP HERE WITHOUT MY PARTNER ON THAT.
I JUST THINK THAT IT FRAMES OUT THE SIGN AND I DON'T THINK IT'S INTRUSIVE AND I JUST THINK IT PRESENTS BETTER AND THAT'S OF COURSE ARE OUR CONCERN.
THAT'S THE FIRST VARIANCE REQUEST.
NOW, WE GO THEN WE'RE GOING TO SEE THE EAST, YOU SEE THAT.
LAST TIME WE HEAR EVERYONE MADE THE COMMENT THAT WE'VE HAD SEVERAL RESTAURANTS HERE BEFORE THAT HAVEN'T WORKED OUT.
THIS BUILDING IS IN A LITTLE BIT OF A DEPRESSION, AND WE'RE ALWAYS VERY MUCH TRYING TO ANIMATE, AND MASSARO AS YOU CAN SEE.
[00:50:01]
FIRST, THE THIRD RESTAURANT, THE FIRST ONE TO RECOGNIZE THE VALUE OF THAT NATURAL COURTYARD IN THE EAST, WHICH IS SURROUNDED BY THESE TEXTILE WALLS, 16 FEET AT THE CORNER.ON THE RIGHT SIDE, YOU SEE WHAT EXISTED BEFORE WE STARTED ON THAT.
IN CONSTRUCTION, YOU CAN SEE WE'VE CREATED JUST A PHENOMENAL LITTLE PATIO AREA TO THE EAST COURTYARD THAT, THAT FRAMES OUT.
SIMILARLY BETWEEN MASSARO CORK AND PIG WERE VERY MUCH ANIMATING AND DOING SOME THINGS.
THE REQUEST, AGAIN TO FRAME OUT WHAT WE'VE GOT GOING ON HERE IS TO, AND THEN YOU CAN GO TO THE BACK TO YOUR PRESENTATION.
THAT'S BECAUSE IT'S GOT THE SITE PLAN.
I HAVE A PLAN I SUBMITTED THAT SHOWS THE HIGHLIGHT OF THE NEON WE'RE PROPOSING.
THERE. SURROUNDING THE MASSARO BUILDING AND ON THE THREE SIDES OF THE END CAP OF CORK AND PIG, AND INCIDENTALLY, WHEN MASSARO WILL BE OPEN, WE HOPE BY THE 1ST OF MARCH ON THAT AND CORK AND PIG ABOUT A MONTH LATER, IS THAT ON TOP OF THE PARAPET OF EACH BUILDING, WE INSTALLED AN LED NEON STRIP, WHITE ONLY FOR THE CITY ORDINANCE, AND IT'S A VERY SOFT LUMENS.
IT'S NOT A NEON THAT'S LAS VEGAS BRIGHT.
TO JUST FRAME OUT THIS AREA AND TO JUST ADD AND ADVANCE THE AREA WHERE WE'RE VERY MUCH LANDSCAPING SURROUNDING MASSARO AND IN-BETWEEN THE TWO BUILDINGS BECAUSE THIS IS A QUALITY RESTAURANT AND I THINK IN TERMS OF REVENUE, WE'RE GOING TO HAVE THREE TIMES WHAT WAS PRODUCED BEFORE.
IN THAT REGARD, I INSTALLED A CROSSWALK WHICH HAS GOTTEN A LITTLE BIT OF CONTROVERSY BECAUSE I POURED A LITTLE HIGH TO BEGIN WITH AND I'VE SHAVED IT DOWN.
BUT IN OUR SENSE, WE'RE TRYING TO PROMOTE THESE RESTAURANTS AND WHAT WE DO.
I'M NOT ASKING TO DO IT ALL OVER THE CENTER OR JUST THIS AREA.
WE'VE ALREADY FRAMED OUT THE PATIO AREAS OF EACH ONE WITH THE WHITE NEON STRIP AND IT'S ALREADY THERE, AND WE JUST LIKE TO ACCENT AND ADD THAT TO EVERYTHING WE'RE DOING HERE TO REALLY I THINK CREATE A RESTAURANT WITH THESE QUALITY RESTAURANTS IN A MARKET WHICH IS IN MY OPINION, IS UNDER-SERVED IN TERMS OF QUALITY, RESTAURANT CHOICES, GREAT RESTAURANTS HERE, BUT, I THINK THESE WILL BE GREAT ADDITIONS.
BUT THAT'S THE SECOND VARIANCE IS TO BE ALLOWED TO INSTALL THIS WHITE STRIP NEON ON THE TOP OF THE PARAPET OF EACH OF THESE STRUCTURES, JUST TO HELP FRAME OUT AND ANIMATE WHAT'S GOING ON AND THAT'S A SENSE.
I'LL BE HAPPY TO ASK ANY QUESTIONS, BUT I ASK FOR YOUR APPROVAL ON BOTH THESE VARIANCES.
>> DENNIS CAN YOU PUT THAT SLIDE BACK UP THAT YOU SHOWED US ON WORK SESSION THAT HAD THE ACTUAL LIT. YEAH, THERE YOU GO.
>> THAT THE NEON THAT WE'RE GOING TO PUT ON TOP OF HERE IS A LOWER LUMEN SOFTER.
I UNDERSTAND THE RETICENCE OF YOUR ORDINANCE IN THAT, BUT THERE'S NEON ELSEWHERE AND IT JUST HELP FRAMES EVERYTHING OUT.
YOU'LL SEE FROM THIS PHOTO THAT WHAT MASSARO HAS DONE IS ENCLOSE WHAT WAS FOR THE OUTDOOR PATIO AND THOSE ARE THEIR SLIDING GLASS THEY'VE PUT IT IN BETWEEN, AND SIMILARLY, CORK AND PIGS PATIO, WHICH USED TO BE HORTENSIA, AND THEREFORE THEY'RE OPENING THEIR WINDOWS.
WE'RE REALLY CREATING ANIMATION AND THEN THAT STRIP OF LANDSCAPING THAT YOU SEE, A MINIMAL DETROIT KID MIDWESTERN, AND SO WE HAD THOSE [NOISE] EVERGREEN BUSHES, WE'VE ELIMINATED ALL THOSE, AND THEN WE'RE GOING TO PUT SWIRL PALMS ON THAT THROUGHOUT.
I WANT ENERGY TO HAPPEN BETWEEN THE TWO RESTAURANTS WHAT'S OCCURRED, AND I JUST THINK WE'RE CREATING AN ENVIRONMENT THAT SOUTHLAKE RESIDENTS WILL ENJOY IT IN TERMS OF THAT.
WE REALLY SEE THAT ON THE SIX OR SEVEN MONTHS A YEAR WHETHER IT COOPERATES, WE HAVE PEOPLE OUTDOOR AND ENJOYING THEMSELVES AND GOING BACK AND FORTH.
WE'RE JUST TRYING TO FRAME UP AND DO AN ENVIRONMENT TO ASSIST THAT.
[00:55:01]
BUT ALSO LOOK, THESE BUILDINGS ARE RATHER DEPRESSED.THE GOOD PEOPLE AT CENTRAL MARKET SAID THAT I COULD ONLY BUILD THEM SEVERAL BUILDING 30 FEET HIGH.
I DON'T THINK IT HAS ANYTHING TO DO WITH VIEW QUARTERS, BUT THAT'S WHAT WE DID AND A GROCER LIKE CENTRAL MARKET CONTROLS THESE THINGS.
MASSARO IS THE THIRD RESTAURANT IN THE SPACE, CORK AND PIG IS A THIRD RESTAURANT IN THE SPACE.
WE'RE JUST TRYING TO SET UP A TAGLINE THAT PROMOTES THAT AND THAT'S THE INTENT.
>> WELL, I WILL JUST SAY FROM MY PERSPECTIVE, AS MUCH AS I WOULD PREFER THAT YOU WOULD COME TO US BEFORE YOU PUT THE SIGN UP BECAUSE YOU PUT US IN A DIFFICULT POSITION WHEN A SIGN'S UP, AND WHAT ARE WE SUPPOSED TO DO WHEN IT'S UP AND NOW YOU WANT TO LIGHT IT? [OVERLAPPING]
>> NO. AN ASSIGNMENTS TERM, I DON'T MEAN EUROPE, BUT OUR AGREEMENT WITH THE CITY, AND WHAT WE WOULD THEN SAY IS THAT, IF YOU GUYS DECIDE THAT WE CAN'T DO THE LARGER TAGLINE AND LIT.
A, WE'LL REMOVE THE LARGER LETTERS AND GET BACK TO THAT ORIGINAL VARIANCE.
B, WE JUST POWERED THE TAGLINES JUST TO TAKE THOSE PHOTOS THAT THE TAGLINES AREN'T POWERED AND THEY WOULDN'T BE WITHOUT YOUR APPROVAL.
NOW, WE UNDERSTAND THE RISK WE'RE TAKING.
>>I UNDERSTAND. I JUST WANT YOU TO BE AWARE THAT.
IT PUTS US IN A DIFFICULT POSITION BECAUSE YOU'VE ALREADY GOT IT UP AND WE CAN TELL YOU TO TAKE IT DOWN.
BUT IT WOULD BE NICE IF IT CAME TO US FIRST.
BUT THAT BEING SAID, I'M OKAY WITH IT.
I THINK IT LOOKS GOOD I'M IN SUPPORT OF IT, AND I AGREE THOSE TWO RESTAURANTS NEED TO GET GOING AND HELP OUT THAT CENTER.
THAT'S MY COMMENT. WHAT ELSE? [OVERLAPPING]
>> COULD YOU CLARIFY? I'M SORRY.
>> COULD YOU CLARIFY FOR ME THE PICTURE WE SEE ON THE SCREEN, YOU'RE LIGHTING THE PATIO AREAS.
BUT IF I RECALL, YOU ALSO PRESENTED THAT YOU WANTED TO LIGHT THE TOPS OF THE BUILDINGS?
>> DO YOU HAVE AN IMAGE OF WHAT THAT WOULD LOOK LIKE?
>>WELL, I COULDN'T PUT THE NEON UP TO TAKE THE PHOTO.
WE THOUGHT THE BEST IN SITU WAS TO PUT THE SIGN UP TO TAKE THE PHOTO, KNOWING OUR RISK.
BUT YES, IT'S A LOWER LUMENS LED NEON PRODUCT WE'RE USING THAT WOULD BE JUST ON TOP OF THE PARAPET OF EACH BUILDING ON THE PERIMETER.
AGAIN, THAT'S NOT SO MUCH TO CREATE LIGHT WITHIN THIS ENVIRONMENT, BUT IT JUST HELPS IDENTIFY THESE TWO RESTAURANTS THAT ARE KIND OF DEPRESSED IN A HOLE. THAT'S THE POINT.
>> WELL, I DON'T THINK YOU SHOULD PUT THE LIGHTS UP ON TOP OF THE BUILDING JUST SIMPLY SO YOU CAN HAVE APPROVAL GOING FORWARD.
CAN YOU CREATE A VISUAL OF WHAT IT WOULD LOOK LIKE AS YOU GO TO COUNSEL?
>> CERTAINLY. WE CAN CERTAINLY PHOTOSHOP SOMETHING IN AND DO THAT.
MASSARO TOOK THE RISK OF PRODUCING THE TAGLINE WITH THE CAPITAL LETTERS HERE. WE WOULDN'T.
ESPECIALLY WHAT VICE CHAIRMAN INFORMANTS SAID, WE'RE CERTAINLY NOT GOING TO INSTALL THE NEON AND COME AND ASK FOR FORGIVENESS, BUT WE'LL PHOTOSHOP THAT AND THEN WHEN WE GO TO COUNCIL JUST TO SEE IT, AND I'M NOT ASKING I WOULD NOT TAKE THIS ALL ACROSS THE BUILDINGS IS IN THE FRONT.
THIS CENTER, LIKE MOST CENTERS IN THIS AREA AND ACROSS DFW, THEY PUT THE 1990'S DINGO LIGHTS ON TOP OF THE PARAPET FOR THE HOLIDAY.
AS TO THESE TWO STRUCTURES, WE JUST WOULD LIKE TO DO THAT FRAME PERMANENTLY SO THAT WHEN YOU'RE COMING UP IN SOUTHLAKE BOULEVARD, YOU'RE JUST KEYED INTO IT.
>> I DON'T WANT TO MAKE ONE OTHER COMMENT, WHICH IS I LIKE THE INCREASED SIZE OF THE TAGLINE, [NOISE] AND I LIKE THE BACK LIGHTING.
I THINK IT FITS THE SPACE AND I THINK IT ALSO PROMOTES THE BRAND, BETTER.
>> ANYTHING ELSE FOR THE APPLICANT?
>> YEAH, I THINK WHAT YOU NEED TO DO ON THIS LED LIGHTING YOU'RE DOING IS YOU NEED TO GIVE COUNSEL A KELVIN NUMBER OF THE BRIGHTNESS OF LIGHT ONE, HOW WIDE IT IS.
BECAUSE THESE THINGS USUALLY ARE VARIABLE, SO YOU NEED TO COME UP WITH SOME HARD NUMBERS THAT SAYS THIS IS WHAT WE'RE GOING TO DO.
WE'RE NOT GOING TO EXCEED THIS AMOUNT OR WHATEVER.
I KNOW THIS LOOKS GOOD BECAUSE THESE ARE THE ONLY TWO BUILDINGS YOU GOT HERE AND YOU GO LIKE I WANT TO DRAW ATTENTION TO IT, BUT IT'S JUST LIKE YOU'RE GOING TO WIND UP WITH EVERY BUILDING IN THE CENTER AND LIKE THE PEOPLE HERE IN TOWN SQUARE, THEY'RE JUST TRYING TO PUT THIS ON EVERY BUILDING SO THAT THEY STAND OUT, BUT THEY ALL JUST FADE INTO THE OBLIVION WHEN THEY'RE ALL MARKED UP THE SAME.
[01:00:01]
NOW, I UNDERSTAND WHAT YOU'RE TRYING TO DO HERE.YOU'VE GOT THESE TWO BUILDINGS OVER HERE IN THE CORNER, BUT THE NEXT PEOPLE DOWN, THE LIGHTING PEOPLE WANT TO SELL THIS STUFF AND IT'S LIKE IT JUST KEEPS GROWING AND THEN IT'S JUST BLENDS TOGETHER.
>> I UNDERSTOOD COMMISSIONER SPRINGER, AND WHEN YOU SAID OUR CENTER AND MOST CENTERS PUT THOSE INCANDESCENT BULBS ON THE PARAPET FOR THE HOLIDAYS WERE TAKEN DOWN.
HERE WE WOULD COMMIT THAT IT'S ONLY THESE TWO BUILDINGS THAT WERE TALKING ABOUT DOING PERMANENTLY.
I UNDERSTAND THIS CITY HAS UNDERSTANDABLE ATTITUDE OF NEON, WHAT'S PUTTING ON AND WE'RE NOT TRYING TO DO WHAT DOWNTOWN FORT WORTH IN SUNDIANS DOES.
WE DON'T NEED TO HIGHLIGHT THINGS ON THAT.
THIS IS A MAJOR INVESTMENT BY US IN THE RESTAURANTS AND WE'RE OVER TWO AND WE WANT TO GET THIS ONE RIGHT.
WE'RE TRYING TO DO AS MUCH AS WE CAN TO ANIMATE AND CREATE AN ENVIRONMENT THAT EVERYBODY ENJOYS AND COMFORTABLE.
>> I CAN APPRECIATE THAT. THANK YOU.
>> ANYTHING ELSE FOR THE APPLICANT?
>> REAL QUICK, MASSARO YOU SAID ROUGHLY OPENS WHEN?
>> MARCH 1ST. WHAT ABOUT CORK AND PIG?
>> THIRD WEEK IN APRIL, SO WE'RE GETTING THERE.
THE THREE GENTLEMEN WITH YOU TONIGHT ARE FROM WHOM?
>> THIS IS MR. DIOR THE CEO AND CREATOR AND HIS TWO TOP LIEUTENANTS.
WE HOPE THAT THIS BECOMES A PLACE OF HAPPENING AND OUTDOOR.
WE'RE GOING TO COME FORWARD AND TRY TO GET AN SGP TO CREATE ONE HECK OF A CINCODE MAYO PARTY ON AN ANNUAL BASIS.
WE'RE JUST TRYING TO ANIMATE AND MAKE FUN TO THIS AREA.
WHEN I DEVELOP THIS, THIS WAS A VERY SLOW TOWN IN TERMS OF LUNCH AND IN TERMS OF CORPORATE BUSINESS.
YOU GUYS KNOW YOU GO AROUND THAT INTERSECTION AT LUNCH, YOU CAN'T FIND A SEAT.
THE AREA HAS GROWN SO MUCH IN FOOD AND BEVERAGE AND BOTH AT LUNCHTIME, BUT ALSO CORPORATE.
IT'S THE REVENUE THAT THE CENTER DOES BETWEEN CENTRAL MARKETS GROW INTO IN NORDSTROM RACK AND NOW WITH THE ADDITION OF SAINT BERNARD.
WE THINK WE'RE UPGRADING THE RESTAURANT PRESENTATION.
WE'RE JUST TRYING TO CREATE AN ENVIRONMENT THAT THEY BECOME AS SUCCESSFUL AS POSSIBLE.
>> THANK YOU. LETS GO AHEAD IF WE CAN ENTERTAIN A MOTION.
>> MR. CHAIRMAN, I MOVE THAT WE APPROVE CASE NUMBER SB22-0003, SUBJECT TO THE FOLLOWING.
THE VARIANCES FOR THE CHANGE IN THE TAGLINE AND BACK LIGHTING OF THE TAGLINE ARE APPROVED AS ARE THE ACCENT LIGHTING ON BOTH THE PATIO AND THE PARAPET, SUBJECT TO THE STATEMENT THAT ANY LIGHTING ON A PARAPET ON ANY BUILDING OTHER THAN THESE TWO WOULD HAVE TO COME BACK BEFORE COUNCIL, BEFORE P AND Z AND COUNSEL FOR PRIOR APPROVAL.
ALSO SUGGESTING THAT AS DISCUSSED WHEN YOU GO TO COUNSEL, PRESENT AN IMAGE OF WHAT NEON ON THE PARAPETS WOULD LOOK LIKE, MUCH LIKE YOU'VE DONE WITH THE PATIOS AND PROVIDE A KELVIN NUMBER TO SPECIFICALLY DEFINE WHAT THE LIGHTING INTENSITY WILL BE.
>> ALL RIGHT. MOTION DO YOU HAVE A SECOND.
>> THAT ITEM CARRIES 6,0 CONGRATULATIONS.
LOOK FORWARD TO HAVING YOU ALL HERE IN SOUTHLAKE.
>> I WON'T BE BACK TO THIS PANEL, [INAUDIBLE]
>> YEAH. DON'T COME BACK AND TELL US YOU LIT IT UP ORANGE AND NOW YOU NEED ORANGE APPROVAL.
THANK YOU, MR. PALMER. I APPRECIATE IT, [NOISE] MEETING ADJOURNED.
* This transcript was compiled from uncorrected Closed Captioning.