Jun 09, 2022 Sign Board

[00:00:01]

AND NOW I WILL GAVEL IN WHAT COULD BE AN ENTERTAINING SIGN BOARD MEETING FOR THIS EVENING ON MAY OR SORRY

[1. Call to Order.]

JUNE 9TH, I'M TOLD.

JUNE 9TH. SIGN BOARD MEETING HERE IN THE CITY OF SOUTHLAKE.

LET ME SEE IF I CAN DIG UP AN AGENDA OR CAN I BORROW AN AGENDA REAL QUICK.

LOST IT IN MY PILE OF PAPERS.

I'M ASSUMING NO ADMINISTRATIVE COMMENTS THIS EVENING.

SO WE'LL MOVE STRAIGHT OUT OF NUMBER FOUR, WHICH IS APPROVAL OF THE MINUTES FROM OUR MAY 19TH, 2022 SIGN BOARD MEETING.

[4. Consider: Approving the minutes from the May 19, 2022, Sign Board Meeting.]

I HAVE A MOTION DO I HAVE A SECOND.

SECOND.

VOTE, PLEASE, AND PASSES 6-0.

SO WITH THAT, WE'LL GO ON TO ITEM NUMBER FIVE ON OUR AGENDA, WHICH IS A SIGN VARIANCE FOR LULULEMON.

[5. Consider: SV22-0007, Sign Variance for Lululemon located at 233 Grand Avenue, Southlake, Texas.]

THANK YOU, MR. CHAIRMAN.

LULULEMON IS NOW LOCATED AT 233 GRAND AVENUE.

THEIR PROPOSAL IS TO ADD A VISUAL ART WALL MURAL ON THE NORTH SIDE OF THAT SPACE ADJACENT TO THE ALLEYWAY THAT ACCESSES THE ADJOINING PARKING TO THE EAST AND THEN THE PARKING GARAGE IN THAT LOT.

THIS IS THE LOCATION FOR LULULEMON.

THIS IS THE ALLEYWAY.

THIS IS THE EAST PARKING GARAGE HERE.

THIS IS A SIDE EXHIBIT.

MURAL IS PROPOSED TO BE ON THIS WALL AND THIS IS THE PROPOSED MURAL.

THE SOUTHLAKE TOWN SQUARE MASTER SIGN PLAN ALLOWS FOR A VISUAL ART MURAL WITH APPROVAL BY CITY COUNCIL FOLLOWING A RECOMMENDATION BY THE SIGN BOARD.

OTHER SIGNAGE ON THE BUILDING IS CONFORMING WITH THAT TOWN SQUARE MASTER SIGN PLAN AND ARE HERE FOR INFORMATIONAL PURPOSES. AND THESE ARE SOME EXISTING PHOTOS OF THE OF THE BUILDING, THE FRONTAGE ALONG GRAND AVENUE, NORTH SIDE OF THE BUILDING, ADJACENT TO THE ALLEY, AND THEN THE EAST SIDE OF THE BUILDING, ADJACENT TO THE PARKING AREA.

THESE ARE SOME SIMILAR MURALS THAT HAVE BEEN DONE IN TOWN SQUARE.

MOST RECENT, THE NIKE.

IT IS NOT COMPLETED YET, BUT APPROVED.

AND WITH THAT, I'LL BE GLAD TO ANSWER ANY QUESTIONS.

ANY QUESTIONS FOR STAFF? DENNIS I THINK MAYBE TO SUMMARIZE, THESE ARE APPROVED KIND OF ON A ONE OFF BASIS.

WE HAVE APPROVED SOME IN THE PAST OF VARYING SCALE, AND THERE'S NOT NECESSARILY A CONSISTENT DRIVEN THEME THAT COMES OUT OF OUR TOWN SQUARE SIGN PLAN FOR THEM.

IS THAT CORRECT? THAT IS THAT IS CORRECT.

OKAY. AND GENERALLY, THEY SEEM TO BE DONE IN LOCATIONS THAT THAT DON'T HAVE WINDOWS OR LONG KIND OF STARK AREAS OF BUILDINGS THAT THEY'RE TRYING TO LIVEN UP TO SOME DEGREE.

YES. YES.

OKAY. WITH THAT OR ANY QUESTIONS, I JUST AND THIS MIGHT BE MORE APPROPRIATE FOR THE APPLICANT, BUT WHAT'S THE MATERIAL USED ON THIS? IS IT LIKE THE NIKE ONE? I BELIEVE THIS WILL BE PAINTED ON TO THE TO THE BRICK USING A HIGH QUALITY PAINT.

I BELIEVE THE NIKE ONE WAS A VINYL APPLICATION THAT WAS TO BE THAT IS TO BE PUT ON THAT PARTICULAR WALL.

THE DESCRIPTION WE HAVE, THIS IS TO BE PAINTED ON.

I SEE. OKAY. THANK YOU.

THANK YOU. OKAY.

I THINK WE'RE GOOD. THANK YOU.

GO AHEAD AND CALL THE APPLICANT UP.

PLEASE STATE YOUR NAME AND ADDRESS FOR THE RECORD, IF YOU DON'T MIND.

I AM CHRISTINE MOSES.

I WORK AS AN ASSISTANT MANAGER AT LULULEMON SOUTHLAKE 233 GRAND AVENUE.

YEAH, THE ACTUAL WE'RE USING SHERWIN-WILLIAMS EXTERIOR SATIN PAINT.

[00:05:05]

I'D BE HAPPY TO ANSWER ANY OTHER QUESTIONS.

OKAY. UM, I MIGHT JUST FOLLOW UP REALLY QUICKLY WITH STAFF ON THAT ONE QUESTION, I GUESS, ARE YOU AWARE WERE THE OTHER MURALS THAT WE'VE APPROVED, WERE THOSE PAINTED ACTUALLY PAINTED ON, OR DO YOU KNOW? THERE WERE SOME OF THOSE THAT WERE PAINTED ON? SORRY ABOUT THAT. I JUST WANT TO.

I THINK MAYBE HELP.

NO, THANK YOU. DENNIS, DO YOU MIND DENNIS, GOING BACK TO THE SUBJECT SIGN.

THANK YOU, I GUESS.

DID THEY? I GUESS WHEN IT WAS DISCUSSED.

I GUESS DID THEY MAY BE DISCUSSED SCALE ANY IN TERMS OF LIKE THIS TAKES UP LITERALLY THE ENTIRE AREA I GUESS WERE OTHER OPTIONS DISCUSSED THAT MAYBE TOOK UP LESS OF THAT AREA.

NOT TO MY KNOWLEDGE.

I COULD REACH OUT ABOUT THAT.

BUT I KNOW THAT WAS THE PROPOSED AMOUNT WAS THAT WHOLE WALL.

OKAY. I MEAN, I GUESS LIKE AS AN EXAMPLE, LIKE IN THIS DRAWING, RATHER THAN USING THE ENTIRE AREA THAT'S OUTLINED IN PURPLE, I GUESS ON THE LEFT SIDE OF THIS PAGE, MAYBE USING THE AREA THAT JUST INCLUDES THOSE FIVE WINDOW BAYS SO THAT IT'S KIND OF STILL WRAPPED IN BRICK, SO TO SPEAK.

BUT THERE'S STILL A RECTANGULAR MURAL, BUT THE SCALES KIND OF REDUCED DOWN A LITTLE BIT.

OKAY. THAT'S SOMETHING I CAN BRING BACK THE THOUGHT PROCESS BEHIND IT FROM WHAT THE PROJECT MANAGER KIND OF TOLD ME WAS THEY JUST WANTED TO GIVE BACK TO THE COMMUNITY LIKE NOTHING ABOUT IT IS LULULEMON.

IT'S LITERALLY JUST A PIECE OF ART TO CELEBRATE COMMUNITY AND BRINGING PEOPLE TOGETHER.

BUT IF YOU'D LIKE ME TO BRING THAT TO THEM.

YEAH. I MEAN, TYPICALLY WE'VE SEEN CITY COUNCIL LIKES TO SEE OPTIONS AS THEY GO THROUGH THIS.

AND I THINK SCALE WOULD BE ONE OF THEM IN TERMS OF WHETHER YOU WANT TO PROPOSE THE EXISTING SIZE OR NOT.

AND THEN ALSO IS ANOTHER OPTION, THE REDUCED SIZE.

THAT'S SOMETHING STAFF CAN KIND OF HELP GUIDE ON IN TERMS OF HOW TO PRESENT THAT.

THAT WAS GOING TO BE MY MAIN COMMENT.

I DON'T KNOW WHAT OTHER I'M AFRAID OF, WHAT OTHER COMMENTS THAT.

WHY DON'T WE START RIGHT HERE TO MY LEFT? YEAH. YOU KNOW, IT REMINDS ME A LITTLE BIT OF THE NIKE ONE AND I WAS SUPPORTIVE OF THE NIKE ONE, BUT IT FEELS A LITTLE MORE BOLD.

AND I DON'T KNOW WHY IT FEELS LIKE THAT.

I DON'T KNOW IF IT'S BECAUSE OF WHAT CHAIRMAN KUBIAK SAID IS JUST THAT TAKES UP ALL OF IT.

YEAH. SO I'M KIND OF IN FAVOR OF A REDUCTION IN IT.

BUT I ALSO THINK WHETHER THIS ADVANCES CITY COUNCIL OR YOU COME BACK HERE WITH ANOTHER VERSION OF IT, I THINK A CLOSE UP OF EACH OF THESE IMAGES WOULD ALSO BE HELPFUL TO KIND OF UNDERSTAND AND SEE WHAT EACH OF THEM OBVIOUSLY THERE'S MEANING AND INTENT BEHIND EACH OF THEM.

AND, YOU KNOW, IF IT'S GOING TO BE PAINTED ON THE WALL, I THINK I'D WANT TO UNDERSTAND AND SEE WHAT THOSE ARE.

ABSOLUTELY. I UNDERSTAND THAT.

I KNOW THE ARTIST WROTE ABOUT IT AND HE CALLED THE PIECE OF ART SLOWING DOWN.

AND IT WAS JUST ABOUT BEING HUMAN AND EVERYONE COMING TOGETHER AND JUST TAKING A MOMENT TO SLOW DOWN AND ENJOY LIFE.

THAT WAS HIS PERCEPTION OF HIS ARTWORK, BUT I CAN DEFINITELY REQUEST THAT.

YEAH, I MEAN, THIS IS THAT LITTLE SIDE STREET.

IT'S KIND OF NEAR THE APPLE STORE.

SO I MEAN, IT'S NOT OVERLY VISIBLE AND IT'S KIND OF THIS BIG BLANK WALL.

SO I COULD SEE SOMETHING BEING THERE, BUT I JUST YEAH, I GUESS I'LL GO AHEAD AND SEE IF ANYONE TO MY RIGHT WANTS TO.

WE'LL START WITH THE DOCTOR.

I'VE GOT TO TELL YOU, I HAVE NOT A CLUE WHAT THE WHAT THIS IS ABOUT IT.

I DON'T SEE SLOWING DOWN AT ALL EXCEPT JUST TO LOOK AT IT GOING BY GOING, OH MY GOD.

BUT I MEAN, I UNDERSTAND THERE'S DIFFERENT ART AND DIFFERENT PEOPLE SEE DIFFERENT THINGS THAN ART, BUT I DON'T KNOW.

THIS LOOKS OVER THE TOP TO ME.

TALKING ABOUT THE NIKE STORE.

THE NIKE STORE AT LEAST HAD A THEME TOWARDS SPORTS AND YOU COULD KIND OF SEE HOW IT PLAYED IN THERE, EVEN THOUGH IT DID HAVE SOME BOLD COLORS IN IT.

BUT THIS IS JUST TOTALLY ABSTRACT.

I DON'T I DON'T I DON'T GET IT.

OKAY. SO, YEAH, IF YOU COULD, I APPRECIATE A LITTLE MORE CLARIFICATION OF LIKE LIKE I THINK LIKE COMMISSIONER REYNOLDS SAID, MAYBE, MAYBE, MAYBE ADDITIONAL

[00:10:02]

I MIGHT PASS IT TO COMMISSIONER FALLIN REAL QUICK, WHETHER SHE WANTS IT OR NOT, JUST TO TEMPER WHATEVER COMMENTS COME FROM HER.

RIGHT. WELL, I ACTUALLY HAD A QUESTION FOR STAFF.

HAVE YOU ALL SEEN WHEN TENANTS LEAVE THAT THEY'VE HAD TO TAKE OFF THE PAINT? AND IS IT EASY TO KIND OF RESTORE IT BACK TO WHAT IT LOOKS LIKE IN THE BEFORE? OR WOULD THEY HAVE TO JUST ALWAYS PAINT OVER THAT? YEAH. IN THIS CASE, IF IT'S NOT TIED DIRECTLY TO A PARTICULAR TENANT, THERE WOULD BE NO CITY REQUIREMENT THAT IT BE REMOVED IF IT'S NOT ASSOCIATED LIKE THE NIKE YOU ALL MADE AS PART OF THAT RECOMMENDATION, YOU YOU MADE A RECOMMENDATION THAT THEY MAINTAIN IT.

AND I BELIEVE YOU MADE A RECOMMENDATION THAT IT WOULD BE REMOVED IF THAT TENANT LEFT THAT TENANT SPACE.

BUT IF IT IS MORE OF TRUE PUBLIC ART AND NOT TIED TO A PARTICULAR TENANT OR BRAND, THEN THE CITY WOULD POSSIBLY LOOK AT IT MORE AS A PUBLIC ART PIECE THAT WOULD JUST REMAIN IN THE ENVIRONMENT.

THANK YOU. SO I GUESS MY COMMENT, IF IT'S NOT TIED TO THE TENANT, I WOULD I'D LIKE TO GET THE INPUT FROM THE CITY LIKE ARTS COMMISSION OR WHATEVER THEY'RE CALLED.

YEAH, I ASKED STAFF ABOUT THAT AND I THINK THAT COULD MAYBE BE SOMETHING THAT MAYBE CONCURRENTLY WITH WHATEVER WE COME UP WITH THIS EVENING TO RECOMMEND AND IF IT GOES TO COUNCIL FOR DELIBERATION, MAYBE THAT COULD BE ONE OF THE THOUGHTS IS THAT THE APPLICANT'S WILLINGNESS TO IN THE STAFF'S WILLINGNESS TO HELP FACILITATE IT, IT BEING AT LEAST PRESENTED TO THE ARTS COUNCIL FOR COMMENT NOT MAYBE NOT A SPECIFIC REQUIREMENT THAT THERE HAS TO BE A SPECIFIC FEEDBACK FROM IT OR NOT, BUT AT LEAST IT'S PRESENTED TO THE ARTS COUNCIL SO THAT MAYBE COUNCIL DESIRES THEIR INPUT AS WELL.

WE'RE ALREADY A STEP AHEAD OF THAT.

I MEAN, DOES THAT SOUND REASONABLE? SO, YES, WE CAN DO THAT. OKAY.

COMMISSIONER DYCHE. I'D LIKE TO PREFACE MY COMMENT WITH WITH A COUPLE OF BRIEF, BRIEF REMARKS.

NUMBER ONE, OBVIOUSLY, I'M NOT AN ART CRITIC.

NUMBER TWO, THIS IS NOT DIRECTED AT YOU.

I UNDERSTAND YOU'RE THE MESSENGER HERE.

I VOTED FOR THE NIKE MURAL, AS I RECALL.

BUT I ALSO RECALL SAYING THAT THIS IS A ONE OFF AS FAR AS I'M CONCERNED, AND IT'S NOT GOING TO BE A BLANKET ENDORSEMENT FOR ANYTHING ELSE WE DO.

THAT BEING SAID, I HAVE TWO WORDS TO DESCRIBE THIS CHEESY.

WE DON'T WE DON'T NEED THIS IN SOUTHLAKE.

IT'S JUST UNNECESSARY.

AND FIVE YEARS FROM NOW, WE'LL BE PAINTING OVER THIS IF THAT LONG WAS SOMETHING ELSE OR GOING BACK TO THE ORIGINAL BRICK.

SO IT'S A IT'S A NO FOR ME DOG.

NOTED. ONE OTHER QUESTION.

DO YOU KNOW IF THIS WOULD BE LIGHTED OR AT ALL? BECAUSE I THINK THERE'S WALL LIGHTING ON THAT WALL THERE, BUT I DON'T SEE IT IN THE WHERE THE ACTUAL PAINTING IS.

SO DO YOU HAVE ANY IDEAS ABOUT WHETHER OR NOT IT'LL BE LIT AT NIGHT? I AM NOT SURE, BUT IF LIGHTING WAS PREFERRED, WE CAN MAKE THAT HAPPEN.

OKAY. I WAS JUST CURIOUS ONE WAY OR THE OTHER.

OKAY.

MR. VICE CHAIRMAN, DO YOU HAVE ANY.

EVERYONE ELSE HAS HAD THE LUXURY OF COMMENTING ON THIS.

SURE. MIGHT AS WELL PILE ON.

YOU KNOW, I CAN'T SAY THAT I REALLY HAVE MUCH OF AN APPRECIATION FOR ART, SO IT'S KIND OF HARD FOR ME TO SAY ONE WAY OR THE OTHER. BUT ULTIMATELY, I THINK THIS IS SOMETHING THAT CITY COUNCIL HAS TO WEIGH IN ON.

AND SO MY PREFERENCE, I GUESS, WOULD BE TO SEND IT FORWARD.

THE APPLICANT KNOWS SOME OF THE THINGS THAT SHE WOULD NEED TO ADDRESS THAT WE'VE TALKED ABOUT.

AND I MEAN, ULTIMATELY CITY COUNCIL GETS ELECTED AND THEY NEED TO FIGURE THESE ISSUES OUT.

I MEAN, THAT'S REALLY WHAT IT BOILS DOWN TO IN MY MIND.

I'M GOOD WITH IT.

I COULD ALSO BE GOOD AGAINST IT, BUT I THINK IT'S AN ELECTED OFFICIAL ISSUE TO DEAL WITH.

YEAH, I GUESS FOR ME PERSONALLY, I GUESS CONCEPTUALLY I'M OKAY WITH THE CONCEPT OF IF THERE ARE JUST DRAB, BORING WALLS IN OUR DOWNTOWN, LET'S TRY TO DRESS THEM UP TO SOME DEGREE.

BUT OBVIOUSLY IT GETS MORE COMPLICATED FROM THERE.

AND SO THAT'S THAT'S WHY I GUESS I'D BE SUPPORTIVE IF WE DO WHAT WE'VE TALKED ABOUT HERE, WHICH IS WE TIE IT TO THE TENANT'S EXISTENCE AND IF THE TENANT LEAVES, IF DESIRED BY

[00:15:02]

AND IT ALSO CONCURRENTLY WITH THE PROCESS, IT'S AT LEAST SUBMITTED TO THE ARTS COUNCIL JUST FOR ANY COMMENTS THEY MAY OR MAY NOT HAVE.

AND THEN TO YOUR POINT, CITY COUNCIL CAN EITHER TAKE THAT FEEDBACK, NOT WHATEVER.

I MEAN, IT'D BE INTERESTING TO SEE WHAT KIND OF DIRECTION THEY GO BECAUSE I DO CONCEPTUALLY LIKE THE THOUGHT OF PUTTING SOMETHING THERE, BUT I JUST DON'T KNOW HOW OUT OF THE BOX WE GO IN HAVING CLOSE UPS OF THOSE IMAGES.

CLOSE UPS, BECAUSE I'D HATE FOR THE INTERPRETATION OF THE MEANING INTENT BEING DIFFERENT THAN WHAT IS MEANT.

YEAH. AND I MEAN, I THINK IT IS IMPORTANT TO POINT OUT, I MEAN, LULU IS ONE OF OUR BETTER TENANTS AND I THINK DOES PRETTY WELL TOWN SQUARE AND IT'S KIND OF NICE TO HAVE THEM. SO I MEAN.

BUT IT DOES VERY WELL WITHOUT.

IT DOES IT DOES.

WITHOUT. IT DOES.

SLAPPING THIS JUNK UP THERE.

IT DOES. BUT IF THERE'S SOME REASONABLE COMPROMISE THAT KEEPS EVERYBODY HAPPY, I'D BE FINE WITH THAT.

BUT ANYWAY, EVERYBODY HAS THEIR 2 CENTS, SO I THINK WE'VE GOT WHAT WE NEED.

ANY OTHER QUESTIONS FOR THE APPLICANT? OKAY. THANK YOU. THANK YOU VERY MUCH.

FORTUNATELY, MAYBE FOR EVERYONE INVOLVED, THERE ARE NO PUBLIC HEARINGS WHEN IT COMES TO SIGN BOARD MEETINGS.

SO ANY OTHER QUESTIONS OR COMMENTS BEFORE WE ENTERTAIN A POTENTIAL MOTION HERE? MR. CHAIRMAN, I MAKE A MOTION THAT WE APPROVE ITEM NUMBER FIVE ON THE AGENDA SUBJECT TO OUR STAFF REPORT DATE OF JUNE 3RD, 2022, AND NOTING THE APPLICANT'S WILLINGNESS TO BRING AN ADDITIONAL OPTION, REDUCING THE SIZE OF THE MURAL AS DESCRIBED BY THE CHAIRMAN, ALSO NOTING THE APPLICANT'S WILLINGNESS TO BRING TO CITY COUNCIL CLOSE UP OF THE IMAGES, CONDITIONING THE RECOMMENDATION FOR APPROVAL ON MAINTENANCE BY THE EXISTING TENANT AND REMOVAL BY THE TENANT UPON EXPIRATION OF THE LEASE, AND ALSO RECOMMENDING THAT THE APPLICANT CAN CURRENTLY PRESENT THIS TO THE ARTS COUNCIL FOR COMMENT SO THAT CITY COUNCIL CAN GET THEIR FEEDBACK AS WELL.

WE HAVE A MOTION. DO WE HAVE A SECOND? SECOND. ALL RIGHT, LET'S VOTE, PLEASE.

MOTION PASSES 4-2.

I THINK YOU HEARD SOME OF THE FEEDBACK.

THESE MEETINGS ARE RECORDED FOR BETTER OR FOR WORSE.

SO IF YOU MISSED ANY OF THE NOTES OR COMMENTS, YOU CAN STAFF CAN HELP AND YOU CAN WATCH THE VIDEO AGAIN.

AND I THINK TO THE EXTENT YOU CAN KIND OF ADDRESS THOSE ITEMS IN THE MOTION, BRING THEM TO COUNCIL, I THINK YOU CAN HAVE A GOOD, GOOD DISCUSSION.

AND MAYBE IF THERE'S OTHER PEOPLE FROM YOUR STORE THAT WANT TO JOIN THAT CAN PROVIDE FURTHER CONTEXT, THAT MIGHT HELP, TOO.

SO THANK YOU VERY MUCH.

WITH THAT, WE WILL ADDRESS THE LAST ITEM ON OUR AGENDA THIS EVENING.

[6. Consider: SV22-0008, Sign Variance for Valbrea Technologies, Inc. located at 660 N. Carroll Avenue, Suite 140, Southlake, Texas.]

STAFF THANK YOU, MR. CHAIRMAN. VALBREA TECHNOLOGIES IS LOCATED AT 660 NORTH CARROLL IN SUITE 140.

THE REQUEST BEFORE YOU THIS EVENING IS VARIANCE TO ALLOW A TENANT SIGN THAT IS NOT CONGRUENT WITH THEIR LEASE SPACE ON THE BUILDING FRONTAGE AND TO ALLOW THEM TO REPLACE AN EXISTING NON-CONFORMING FLAT PANEL SIGN THAT IS CURRENTLY THERE WITH THE SAME TYPE SIGN AND THEIR BUSINESS NAME ON THAT SIGN.

THIS IS AERIAL PHOTO OF THE OF THE SITE.

IT'S JUST DIRECTLY ACROSS FROM CARROLL POINT AND THE NEAR THE DPS HEADQUARTERS.

THIS IS SITE LOCATION AND A PHOTO OF THE EXISTING SIGN AS IT IS TODAY.

THESE TYPE SIGNS WERE PREVIOUSLY A PERMITTED SIGN TYPE AND ANY OF THE DISTRICTS SUBJECT TO MEETING SIGN AREA AND LETTER SIZE AND LAST REVISION THAT WAS DONE TO THE SIGN ORDINANCE.

THESE FLAT PANEL TYPE SIGNS HAVE BEEN RESTRICTED ONLY INTO THE INDUSTRIAL AREAS.

THEY'RE ASKING TO BE PERMITTED TO REPLACE THAT WITH THE VIRTUALLY SAME SIGN, JUST DIFFERENT BUSINESS NAME ON THAT PANEL.

ONCE AGAIN, THIS IS THE EXISTING SIGN THAT'S THERE AND UP ON THE UPPER LEFT IS THE LEFT OF THIS SCREEN, AS THE PROPOSED SIGN IS REQUESTING TO REPLACE.

[00:20:04]

SO I THINK THE ORDINANCE WAS KIND OF DESIGNED TO CATCH THAT AND ALLOW FOR REVIEW OF THAT AS THEY CAME THROUGH.

I MEAN, IS THAT THE SPIRIT OF IT? YEAH, THE GENESIS OF THE [INAUDIBLE] SOME OF THE FLAT PANEL, VINYL TYPE SIGNS ON OUR OFFICE PRODUCT ON 1709 AND MAYBE NOT TO THE QUALITY THAT WAS EXPECTED.

AND SO THE SIGN BOARD AND THE COUNCIL MADE THE CHANGE TO ALLOW CONTINUE ALLOW BY RIGHT IN OUR INDUSTRIAL AREA.

BUT LOOK AT THESE FLAT PANEL SIGNS INDIVIDUALLY TO ENSURE THAT THEY ARE EXPECTED QUALITY WITH THE BUILDING MATERIALS AND THE ENVIRONMENT AND FIT IN WITH THE ENVIRONMENT.

SO THAT I BELIEVE THE INTENT WAS FOR COUNCIL TO LOOK AT THESE ONE OFF TO MAKE SURE THAT THEY FIT INTO THE ENVIRONMENT VERSUS SOMETHING THAT WAS PERMITTED BY RIGHT THAT MAY BE MORE APPROPRIATE OR MORE OF A WAREHOUSE OR INDUSTRIAL TYPE OF ENVIRONMENT.

OKAY. SO NOT YEAH, THE INTENT WAS MAYBE THERE'S SOME SUBJECTIVITY INSERTED INTO THE APPROVAL PROCESS WHERE IT'S NOT NECESSARILY JUST ALWAYS A HELL YES OR HELL NO.

IT'S JUST SOME.

YES, SIR. OKAY.

ANY QUESTIONS FOR STAFF? SO, DENNIS, DOES THIS WHOLE DEVELOPMENT HERE, THIS OFFICE COMPLEX, DO THEY HAVE DO THEY HAVE A MASTER SIGN PLAN? THEY DO NOT.

I BELIEVE EARLY ON, MANY OF THE SIGNS WERE SIMILAR OR SOMEWHAT CONSISTENT WITH THIS ONE.

I'VE GOT SOME PHOTOS OF KIND OF HOW IT'S EVOLVED, BUT THEY'RE NOT UNDER A MASTER SIGN PLAN.

THIS IS SOME OF THE OTHER OTHER BUILDINGS IN THAT DEVELOPMENT, THE ARCHITECTURE'S CONSISTENT THROUGHOUT.

BUT YOU'VE GOT SOME OF THE NEWER SIGNS THAT ARE IN PLACE CONFORMING WITH THE CURRENT ORDINANCE.

AND THEN YOU HAVE SOME OF THE OTHER HISTORIC SIGNS THAT ARE STILL FOLLOWING THE OLD, OLD REGULATIONS.

SO JUST FOR CLARIFICATION, IT'S ONLY THE ONE SIGN RIGHT THERE.

THEY WANT TO CHANGE IT FROM THE PAST TENANTS NAME TO THEIRS.

THAT'S CORRECT.

YES. AND THEY'RE THERE AND THEIR ACTUAL LOCATION AND THE BUILDING DOES NOT FRONT ON THAT SPACE AS THE PREVIOUS TENANTS DID.

SO. OKAY.

ANY OTHER QUESTIONS FOR STAFF? ALL RIGHT. I THINK WE'RE GOOD DENNIS.

DOES THE APPLICANT MIND COMING UP HERE FOR THIS ONE, IF YOU DON'T MIND, JUST BRIEFLY STATE YOUR NAME AND ADDRESS AND THEN I THINK REALLY JUST SEE IF THERE'S ANY QUESTIONS OR ANYTHING QUICK YOU WANT TO ADD TO THAT.

JEFF HOOPER 1900 LITTLE BLUESTEM WESTLAKE SO WANT ME TO GIVE YOU A BRIEF SUMMARY OF VALBREA OR DO YOU GUYS JUST HAVE QUESTIONS.

NO, I THINK WE'LL JUST SEE IF THERE'S ANY QUESTIONS.

ANYONE? AND I THINK WE KIND OF UNDERSTAND WHAT THE REQUEST IS.

SO SINCE IT'S NOT CONCURRENT WITH YOUR SPACE, I MEAN, HOW MANY HOW MANY OFFICES ARE IN THIS BUILDING? HOW MANY OFFICES? I THINK THERE ARE FOUR TENANTS IN THE BUILDING TOTAL, TWO SMALL SPACES UP FRONT.

AND THEN THERE'S ANOTHER SPACE BETWEEN THE FRONT OF THE BUILDING AND WHERE WE ARE AT THE BACK.

OKAY. I'D LIKE TO KNOW WHAT VALBREA IS.

SURE. VALBREA IS A COMPANY STARTED IN 1999.

BEEN OFFICING OVER IN ADDISON SINCE THEN.

UNTIL DECEMBER, WHEN WE SIGNED THE LEASE WITH KLINSMANN AND MOVED OVER HERE.

WE DO SOFTWARE SERVICES AND ENGINEERING SERVICES, MAINLY FOR TELECOMMUNICATIONS COMPANIES LIKE VERIZON, FRONTIER, GRANDE COMMUNICATIONS.

ENGINEERING. YOU MEAN LIKE CELL TOWERS? NO, NOT CELL TOWERS. CENTRAL OFFICE AND INSIDE PLANT ENGINEERING, MAINLY.

OKAY. ALL RIGHT. THANKS.

ANY OTHER. I HAVE A QUESTION.

MAYBE I MISSED THIS FROM STAFF, BUT ARE THERE OTHER SIGNS ON THIS SIDE OF THE BUILDING FOR THE OTHER TENANTS THAT ARE IN THIS AREA? ANY ANY ADDITIONAL SIGNS FOR THE OTHER TENANTS WOULD HAVE TO COME BACK THROUGH THIS PROCESS IF ADDITIONAL SIGNS ARE GOING TO BE ADDED ONTO THAT FACADE.

QUICK, QUICK QUESTION.

I UNDERSTAND WHY YOU WANT IT THERE AND WHY THE SIGN WOULDN'T BE CONGRUENT WITH THE LEASE SPACE.

WHY A NON CONFORMING FLAT PANEL SIGN INSTEAD OF A CONFORMING SIGN?

[00:25:05]

WHEN WE SIGNED THE LEASE WITH KLINSMANN, OUR PLAN WAS TO JUST REPLACE WHAT HE HAD UP THERE.

WE WEREN'T AWARE OF THE NEW REQUIREMENT FOR THE RAISED LETTERING AT THAT TIME.

OKAY. ANY OTHER QUESTIONS FOR THE APPLICANT? ALL RIGHT. I THINK WE'RE GOOD.

IF WE NEED ANY OTHER HELP, WE'LL CALL YOU BACK UP.

THANK YOU. THANK YOU.

DELIBERATIONS ON THIS ONE.

THOUGHTS? COMMENTS.

I MEAN, IT'S CERTAINLY NOT AS OBNOXIOUS AS A MODERN ART MASTERPIECE MURAL.

AND I DON'T REALLY HAVE A BIG PROBLEM WITH IT.

BUT FROM A CONCEPTUAL STANDPOINT, I JUST HATE MAKING EXCEPTION AFTER EXCEPTION, VARIANCE AFTER VARIANCE TO THE TO THE SIGN ORDINANCE.

I DON'T CARE THAT IT'S NOT CONGRUENT WITH THEIR LEASE SPACE, BUT THE FACT THAT IT'S A NON CONFORMING SIGN IS A LITTLE TROUBLING.

I HAD A QUESTION MAYBE FOR THE TENANT THERE, BUT HAVE YOU ALREADY ORDERED THE SIGN? BECAUSE YOU MENTIONED THAT YOU AS IF YOU'VE ALREADY GOT THIS SIGN BECAUSE YOU THOUGHT YOU COULD JUST REPLACE THE OTHER ONE.

YEAH. WE'LL COME DOWN HERE IF YOU DON'T MIND.

COME DOWN AND JUST ANSWER TO THE MICROPHONE.

WE'LL GET IT ON THE RECORD.

SO. YES.

WE'VE ALREADY ORDERED THE SIGN AND PAID FOR IT.

OKAY. THANKS. SURE.

THANK YOU. ANY OTHER QUESTIONS? COMMENTS? I WOULD JUST SAY I'M GOOD WITH IT.

I MEAN, I REALIZE IT'S NOT CONFORMING, BUT IT'S CONSISTENT WITH EVERYTHING ELSE IN THAT ENTIRE STRETCH OF BUILDINGS.

AND WE RAN INTO THE SAME PROBLEM IN OUR OFFICE, WHICH IS ON THE VERY END TO THE LEFT OF THIS.

I MEAN, IT'S IT'S VERY CHALLENGING TO GET SOMETHING THAT THAT MATCHES IN THERE WITHOUT SPENDING A BUNCH OF MONEY.

SO I'M GOOD WITH IT.

GOOD. ANY OTHER QUESTIONS? COMMENTS? DELIBERATIONS.

DID STAFF HAVE A SLIDE THAT SHOWED SOME OF THE DIFFERENT TYPES OF FLAT PANEL? YEAH I THOUGHT.

YEAH. I MEAN, I THINK MAYBE THE THOUGHT NOT TO SIT HERE AND START DELIBERATING APPLICATIONS THAT AREN'T IN FRONT OF US, BUT IT WOULD BE REVIEWING SOME OF THESE.

AND I THINK SOME OF THESE WOULD FARE A LITTLE BETTER THAN OTHERS AS THEY CAME THROUGH.

AND SO I GUESS FOR ME, I LOOKED AT THE ONE THAT WAS HERE IN FRONT OF US TONIGHT RELATIVE TO SOME OF THESE OTHERS.

WELL, AND IT ALSO LOOKS TO GET THERE.

IT'S A REPLACEMENT OF KLINSMANN, RIGHT? YEAH. IT LOOKS THE EXACT SAME THING AS WHAT WAS THERE.

YEAH, IT'S RATHER BENIGN.

AND THAT'S ONE THING ABOUT IT THAT I CAN TOLERATE.

IT'S NOT AN IN-YOUR-FACE SIGN.

SO IT'S YOU KNOW, HE DIDN'T WANT 3.

IS CALLING A SIGN BENIGN FROM YOU IS THAT A COMPLIMENT OR AN INSULT? WELL, EVERYBODY KNOWS YOU LOOK ON YOUR PHONE TO FIND OUT WHERE YOU'RE GOING.

AND WHEN YOU GET THERE, YOU WALK IN, YOU DON'T LOOK AT THE SIGN.

SO I DON'T KNOW WHEN THAT'S GOING.

THAT'S SIGNS ARE GOING THE WAY OF THE PHONE BOOK.

BUT IF I WERE FLYING OVER THE CITY OF SOUTHLAKE, HOW WOULD I KNOW WHERE EVA WAS IF THERE WASN'T A SIGN? WELL, IF IT WERE IF IT WERE DARK, YOU WOULD HAVE NO PROBLEM.

HAD TO GET THAT ON THE RECORD? OKAY. I THINK I THINK WE'VE DONE ALL THE PRODUCTIVE DELIBERATING UP HERE.

EVERYBODY KIND OF KNOWS HOW THEY'RE GOING TO VOTE OR NOT.

SO WHY DON'T YOU JUST GO AHEAD AND THROW OUT A MOTION AND WE'LL SEE HOW IT GOES.

MR. CHAIRMAN, I MAKE A MOTION WE APPROVE ITEM NUMBER SIX ON THE AGENDA.

SV 22-0008.

SUBJECT TO STAFF REPORT DATE OF JUNE NINE, 2022.

AND THAT'S IT. ALL RIGHT, WE HAVE A MOTION.

DO WE HAVE A SECOND? SECOND. ALL RIGHT, GO AHEAD AND VOTE, PLEASE.

WOW. A LOT OF DELIBERATION, BUT YOU PASS SIX ZERO, BUT GOOD LUCK.

AND AT THE NEXT LEVEL, THEY MAY HAVE SOME OF THE SIMILAR TYPE QUESTIONS AT COUNCIL.

SO JUST A GOOD THOUGHT PROCESS TO BE PREPARED ON SO THAT WE WILL ADJOURN OUR MEETING HERE AT 7:38 P.M..

* This transcript was compiled from uncorrected Closed Captioning.