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AND WE WILL GAVEL IN OUR CITY OF SOUTHLAKE SIGN BOARD MEETING FOR OCTOBER 19TH.

[1. Call to Order.]

[00:00:07]

I DON'T THINK THERE ARE ANY ADMINISTRATIVE COMMENTS OR CHAIRMAN'S COMMENTS, SO WE'LL GO RIGHT TO ITEM NUMBER FIVE, CONSIDERATION OF APPROVAL OF OUR MINUTES FROM OCTOBER 5TH

[5. Consider: Approving the minutes from the October 5, 2023, Sign Board Meeting.]

MEETING. ANY QUESTIONS, COMMENTS ON THAT BEFORE WE ENTERTAIN A MOTION? MR. CHAIRMAN, I MAKE A MOTION WE APPROVE ITEM NUMBER FIVE ON OUR AGENDA.

MOTION DO I HAVE A SECOND? I'LL SECOND.

ALL RIGHT, LET'S GO AHEAD AND VOTE, PLEASE.

PASSES 7 TO 0.

WE WILL MOVE ON TO.

[6. Consider: SV23-0018, Sign Variances for Johnson Health and Wellness]

SHOULD HAVE HAD THE RIGHT AGENDA IN FRONT OF ME.

HA HA.

THERE IT IS. ITEM NUMBER SIX ON OUR AGENDA.

CONSIDERATION OF SIGN VARIANCES FOR JOHNSON HEALTH AND WELLNESS, LOCATED AT 2800 SOUTH LAKE BOULEVARD IN THE GATEWAY SHOPPING CENTER.

AND THIS IS THIS IS AN ITEM, JUST FOR THE RECORD, THAT WE WENT OVER IN OUR WORK SESSION.

SO I THINK STAFF IS JUST GOING TO KIND OF HIT THE HIGH POINTS HERE FOR US TONIGHT.

JOHNSON FITNESS AND WELLNESS STORE IS REQUESTING SIGN VARIANCES FOR THEIR LOCATION AT 2800 EAST SOUTHLAKE BOULEVARD.

THIS IS AN AERIAL VIEW OF THE LOCATION.

SHOWING THEIR STREET SETBACKS.

THIS IS THE EXISTING BUILDING.

THIS IS THE WEST ELEVATION.

SOUTH ELEVATION.

NORTH ELEVATION.

THIS IS JUST THE EXISTING SIGNS.

THE SIGNS WERE RANGED FROM 28.25IN TALL TO 27IN TALL.

THIS IS THE PROPOSED SIGN RENDERING FOR THE WEST ELEVATION.

SOUTH ELEVATION.

JUST ENLARGED VIEW.

THIS IS A NIGHT VIEW.

AND THEN THE SPECIFIC VARIANCES REQUESTED FOR THE SOUTH ELEVATION.

THE SIGN WIDTH IS A LITTLE WIDE.

THEY'RE ALLOWED 18.94FT.

THEY'RE REQUESTING 19.81.

THEY'RE ALLOWED A LETTER HEIGHT OF 18IN.

THE PROPOSED LETTER HEIGHT IS 37IN.

SIGN AREA THEY'RE ALLOWED 32.8FT².

AND THE PROPOSED SIGN AREA IS 73.74FT².

FOR THE WEST ELEVATION, THE REQUESTING A LETTER HEIGHT OF 44.5IN.

THE ALLOWED LETTER HEIGHT IS 14IN.

THEY'RE REQUESTING A SIGN AREA OF 108FT², AND THE SIGN AREA IS THE ALLOWED SIGN AREA IS 48.3FT².

AND THEN THIS IS JUST SHOWING THE GATEWAY PLAZA PHASE ONE CONDITIONAL SIGN PLAN.

THIS PARTICULAR BUILDING IS NOT INCLUDED IN THE GATEWAY PLAZA PHASE ONE CONDITIONAL SIGN PLAN, BUT ALL THE SURROUNDING BUILDINGS ARE INCLUDED IN IT.

SO JUST SHOWING THAT FOR COMPARISON, I'D BE HAPPY TO ANSWER ANY QUESTIONS.

ANY QUESTIONS STAFF RIGHT NOW? OKAY. I THINK WE'RE GOOD.

I THINK WHAT WE'RE GOING TO DO, TYPICALLY WHAT WE DO IN HERE, AND WE'LL DO IT THIS TIME, WE'LL DO IT AND DELIBERATE HERE IN FRONT, AND WE'LL ASK THE APPLICANT TO COME UP AFTER WE'VE GOT SOME SOMEWHAT COHESIVE FEEDBACK, HOPEFULLY.

I GUESS STAFF LEFT UP THE VARIANCE REQUESTED PAGE, WHICH I THINK IS HELPFUL AND MAYBE JUST TO KIND OF KICK THINGS OFF, YOU KNOW, THE SIGN WIDTH REQUEST DOESN'T APPEAR TO BE THAT EGREGIOUS.

SO I GUESS I'M NOT REALLY FOCUSED THERE.

BUT YOU KNOW, HEIGHT AND AREA ON BOTH SIDES ARE, I GUESS, I DON'T WANT TO DO THE MATH RIGHT NOW, BUT DEFINITELY OVER 200% OF WHAT THE ORDINANCE ALLOWS. I KNOW THIS WAS ORIGINALLY DONE MANY YEARS AGO UNDER A PREVIOUS SIGN ORDINANCE FROM THE CITY.

IT'S OBVIOUSLY BEEN UPDATED SINCE THEN.

YOU KNOW, WE [INAUDIBLE] WORK SESSION OVER SOME OF OUR PREVIOUS DELIBERATIONS ON SOME OF THE SIGNS RELATIVE TO BEING CONSISTENT WITH THE NEW ORDINANCE THAT COUNCIL SEEMED TO AGREE WITH. SO I GUESS PERSONALLY I WOULD STRUGGLE WITH THE REQUEST HERE.

THIS MUCH OF A VARIANCE AND MAYBE YOU KNOW SOMETHING EITHER MAYBE HALFWAY IN BETWEEN IT WOULD MAYBE BE INTERESTING TO VIEW. SO MAYBE LIKE 150% BIGGER THAN ORDINANCE.

I MEAN, I'M GENERALLY USUALLY SYMPATHETIC TO THE GATEWAY SHOPPING CENTER, BUT MORE OF THE 114 SIDE AND NOT THE 1709 SIDE.

THAT SEEMS TO GET GOOD TRAFFIC, BUT I'M CURIOUS WHAT OTHER COMMISSIONERS THINK ON THIS ONE AS WELL.

GOOD. FIRE OFF.

YOU LOOK EXCITED. WELL, I AM ON BOARD WITH WHAT YOU'RE SAYING ABOUT THE PROPORTION OF THE INCREASE FROM FROM WHAT THE ORDINANCE IS AND WHAT'S BEING REQUESTED.

BUT THE OTHER THING I STRUGGLE WITH IS TWO VARIANCES.

SO IT WOULD SEEM LIKE IF THERE WAS A VARIANCE, IT WOULD BE MORE WARRANTED, MAYBE FOR THE ONE FACING 1709, BUT NOT FOR BOTH.

BOTH. BOTH LOCATIONS.

OKAY.

ALTHOUGH I DO WANT TO EXPRESS APPRECIATION FOR THE REMOVAL OF THE WINDOW SIGNS, I THINK THAT IS A NICE TOUCH.

AND BUT I THINK AND WE CAN ASK STAFF, I THINK THAT MIGHT BE UNDER KIND OF A SEPARATE ASPECT, I.E.

[00:05:06]

STAFF MIGHT HAVE ASKED THEM TO REMOVE THEM BECAUSE I THINK THAT'S A VIOLATION OF THE SIGN ORDINANCE.

YEAH, ACTUALLY, IN THIS CASE, THE LANDLORD X OUT THOSE WINDOW SIGNS, BUT THEY WERE ONLY ALLOWED TO COVER 10% OF THE WINDOW AREA.

YEAH. SO THEY'D HAVE TO COME IN FOR A SEPARATE REQUEST ON THOSE.

CORRECT. OKAY. SO I THINK MAYBE THEY WERE THEY WERE SKATING THROUGH THE ORDINANCE PREVIOUSLY THAT'S THAT'S THAT'S FAIR.

NOW SPEAKING OF POSITIVITY, NOW LET'S GO TO THE OTHER SIDE OF THE COIN AND HEAR WHAT ONE OF OUR OTHER COMMISSIONERS HAS TO THINK.

SO I'M TRYING TO FIGURE OUT WHERE THE SQUARE FOOTAGE IS BEING MEASURED FROM.

IS IT THE BOUNDARY OF WHERE WE SEE THE NIGHT VERSION HERE WITH THE BLACK BORDERS AROUND IT? I MEAN, WHERE IS THIS 150FT OR 73FT²? WHERE IS. IS THAT JUST THE LETTER HEIGHTS IS THAT CORRECT? AND IT'S SO TO SPEAK, IT'S NOT LIKE IT'S SMALLER.

I MEAN, I THINK YOU'RE REALLY ASKING IS IT MEASURED FROM THE LETTERS, OR IS IT MEASURED FROM THE ENTIRE? THAT'S RIGHT. THAT'S EXACTLY WHAT I'M ASKING.

YEAH. IT'S KIND OF BOXED AROUND THE BOX.

SO YEAH SO WE HAVE TO LIKE ALL THE WHITE SPACE IN BETWEEN JOHNSON AND FITNESS AND WELLNESS STORE THAT'S INCLUDED IN THE AREA.

YEAH. DOES THAT HELP? YES. THAT MAKES IT EVEN WORSE.

SO YEAH, THAT SO THAT'S MORE THE BACKER PLATE OR WHATEVER WE'RE, WE'RE TALKING ABOUT.

IT'S A FORM OF A BACKER.

THE, THE BOX PART.

WELL NO, THAT'S JUST I MEAN THERE IS NO BOX AROUND IT.

IT KIND OF LOOKS LIKE THERE'S A BOX ON THE DAY NIGHT, BUT IT'S ACTUALLY THEY HAVE A RACEWAY.

BUT WHEN WE CALCULATE AREA WE, WE KIND OF LIKE DRAW A BOX AROUND IT TO CALCULATE THE AREA.

OKAY. I JUST WANTED TO MAKE SURE I WAS CLEAR ON HOW IT WAS GOING TO BE FINALLY PRESENTED.

OTHER OPINIONS? IS THIS IS THIS THE ONLY SIGNAGE OR WILL THEY BE ON LIKE A MARQUEE SIGN? LIKE IS THERE FOR GATEWAY? IS THERE A LIKE MONUMENT. SO THEY COULD BE ON THAT.

WE CAN THERE'S THOSE SIGNS ARE ALREADY APPROVED AND WE DON'T REGULATE THE PANELS.

BEING WE IS IT IS IT PART OF THE GATEWAY? IS IT IN THAT IT'S ALREADY INCLUDED.

SO I MEAN IT'S ALREADY APPROVED.

SO I THINK IT'S MORE JUST A NEGOTIATION WITH THE LANDLORD ON WILL THEY GET A SIGN ON AN ALREADY APPROVED MONUMENT SIGN OR NOT.

SO WE CAN ASK THE APPLICANT TO SEE IF THEY'RE REPRESENTED [INAUDIBLE].

OTHER. [INAUDIBLE] I SHARE THE SAME OPINIONS, JUST THAT SMALLER ON BOTH OF THEM, PARTICULARLY THE ONE FACING 1709, BUT SOMETHING GREATER THAN THE CURRENT ORDINANCE, BUT MUCH LESS THAN THIS.

OKAY. THAT KIND OF THE I MEAN, I THINK I AGREE WITH I HAVE A HARDER TIME WITH ANY VARIANCE ON THE INTERNAL STREET SIGN, BUT THE ONE FACING 1709, I COULD I COULD BE ON BOARD WITH SOMETHING A LITTLE BIGGER THAN THE ORDINANCE SO.

SO ONE, YOU KNOW, WE COULD.

MAYBE WE CAN TALK TO THE APPLICANT HERE.

THERE'S A FEW WAYS WE COULD GO.

WE COULD VOTE ON WHAT'S PRESENTED IN FRONT OF US OR YOU KNOW, WE COULD TRY TO MATHEMATICALLY COME UP WITH SOMETHING IN THE MIDDLE OF WHAT'S BEING REQUESTED HERE. I MEAN, I ROUGHED OUT SOME NUMBERS.

NOT THAT I'M SURE THE SIGN GUYS WILL TELL ME THEY'RE NOT FEASIBLE, BUT, I MEAN, IF YOU KIND OF SPLIT THE DIFFERENCE ON THOSE, YOU KNOW, GOING IN ORDER HERE, YOU'D HAVE LIKE A WATER HEIGHT OF 28IN, SIGN AREA OF ABOUT 52FT².

AND THEN LETTER HEIGHT OF 29IN AND SIGN AREA OF 78FT.

SOMETHING LIKE THAT WHERE MAYBE THE APPLICANT COULD PREPARE.

I MEAN, WE COULD VOTE ON IF WE WOULD BE WILLING TO GRANT A VARIANCE UP TO THOSE NUMBERS.

THE APPLICANT COULD PREPARE THREE DIFFERENT VERSIONS OF THE RENDERINGS, WHAT THEY'RE PROPOSING TONIGHT, WHAT WE WOULD APPROVE, AND THEN WHAT WOULD THE ORDINANCE LOOK LIKE.

AND THOSE COULD ALL GO IN FRONT OF COUNCIL.

AND THEN COUNCIL COULD HOPEFULLY PRETTY QUICKLY DECIDE WHAT THEY LIKE OR DON'T LIKE.

WELL, SOME OF THE NUMBERS YOU POINTED OUT, LIKE THE 52FT² AREA, ARE CONSISTENT WITH THE SIGNS AND THE REST OF THE PARK BEHIND IT, SO I THINK THAT MAKES SENSE.

AND THEN I THINK IN OUR WORK SESSION, YOU SHOWED AN ULTA SIGN THAT WAS LIKE 36IN OR YEAH, 36IN.

AND THAT JUST SEEMED ENORMOUS TO ME LIKE THAT 36 OR 39, I CAN'T REMEMBER WHAT YOU SAID, BUT SO BRINGING IT DOWN TO 28 OR 30IN, I THINK, IS I THINK ALL THAT MAKES SENSE IS WHAT YOU JUST HOW YOU DESCRIBED THE DIFFERENCE. OKAY.

OKAY. AND AGAIN, PART OF THIS PROCESS IS THAT THE HOPE IS WHEN SOMETHING GETS TO COUNCIL, IT'S IS ANYONE WHO'S BEEN THROUGH THIS BEFORE KNOWS THEY CAN BE AS

[00:10:02]

PICKY OR PICKIER THAN US, THAT THEY HAVE WHAT THEY NEED TO MAKE A DECISION ONE WAY OR ANOTHER, RATHER THAN THINGS GETTING CONSTANTLY POSTPONED SO, WITH THAT IN MIND, MAYBE WE'LL CALL THE APPLICANT UP IF THAT'S OKAY TO THE PODIUM.

PLEASE STATE YOUR NAME AND ADDRESS FOR THE RECORD, AND THEN WE'LL KIND OF BOUNCE THIS IDEA OFF OF YOU.

THAT'S OKAY. NAME IS CRAIG LEWIN.

NICE TO MEET YOU GUYS. I APPRECIATE YOU GUYS HAVING ME HERE.

I OWNED ALL THE BUSY BODY AND FITNESS HQ STORES FOR MANY, MANY YEARS AND SOLD THEM RECENTLY TO JOHNSON FITNESS AND WELLNESS, AND I'M RUNNING TEXAS FOR THAT GROUP NOW.

SO I REMEMBER A LONG, LONG TIME AGO COMING TO YOU GUYS WITH MY BUSINESS PARTNER, AND WE'RE GOING BACK ALMOST 20 YEARS AGO, AND WE DID A SIGN VARIANCE BACK THEN FOR THIS EXACT SAME SIGN.

SO IT WAS PRETTY FUN TO SEE.

I THINK THE MOST IMPORTANT THING FOR YOU GUYS IS TO PHYSICALLY SEE WHAT THE CITY OF SOUTHLAKE IS PROPOSING THAT THEY WANT ON THE ACTUAL BUILDING.

I DON'T THINK THAT YOU GUYS LOOKING AT THIS GIVES YOU ANY SENSE OF WHAT IT ACTUALLY LOOKS LIKE, SO IF IT'S OKAY WITH YOU, I WANTED TO GIVE THOSE TO YOU GUYS ON THE ON THE LITTLE MACHINE RIGHT THERE. [INAUDIBLE] THERE YOU GO.

YEAH THEY CAN.

SO MAYBE I DON'T KNOW IF THERE'S A WAY TO ZOOM IT IN AND OUT ON THERE WE TEND TO BREAK THINGS HERE.

THANK YOU. SO. SO THERE'S A COUPLE OF THINGS ABOUT THIS BUILDING, AND I DON'T KNOW IF YOU GUYS HOW FAMILIAR YOU ARE WITH THE BUILDING ITSELF AND, AND, AND SORT OF THE FACT THAT THIS VISIBILITY OF THIS BUILDING THAT IS CLASSIFIED AS A PARKING INTERIOR, BUT NOBODY ACTUALLY PARKS IN THIS SECTION AT ALL. ALL THE PARKING HAPPENS TO THE LEFT SIDE OF THE BUILDING.

BUT THIS BUILDING AND THIS SIGN IS THE MOST IMPORTANT SIGN FOR THIS PARTICULAR BUILDING.

IF YOU GUYS ARE DRIVING UP SOUTHLAKE BOULEVARD BACK TOWARDS 114, THIS IS WHAT YOU SEE.

THE SIGN THAT FACES SOUTHLAKE BOULEVARD IS ACTUALLY NOT A GREAT SIGN.

IT'S COMPLETELY BLOCKED BY THE TENANT ON THE OTHER SIDE OF US WHEN YOU'RE COMING FROM 114 AND A LOT OF TIMES THE TREES ARE COMPLETELY BLOCKING THAT SIGN AS WELL. AND WE LOVE THE TREES.

I DON'T REALLY WANT TO DO ANYTHING WITH THE TREES, BUT IT DOES BLOCK THAT SIGN.

SO THE MOST IMPORTANT SIGN IS THIS PARTICULAR SIGN.

SO YOU GUYS WILL LOOK AT WHAT WE HAVE FOR AN EXISTING SIGN, WHICH WE'VE HAD UP THERE FOR ABOUT 20 YEARS.

AND YOU'LL GET A GOOD VISUAL FOR WHERE IT COMES TO ON THE BUILDING.

RIGHT. SO I KIND OF SEE THE MARKERS WHERE IT COMES TO THE HALFWAY POINT OF THE INSERTED COLUMNS, AND THEN YOU CAN SEE THE PROPOSED SIGN, THE PROPOSED SIGNS COMPLETELY NOT VISIBLE.

YOU'RE NOT GOING TO SEE ANYTHING FROM THE STREET.

IN FACT, I HAVE 17 STORES IN TEXAS.

AND THIS SIGN THAT'S BEING PROPOSED IS ONE THIRD THE SIZE OF ANY OF MY SIGNS IN THE WHOLE ENTIRE STATE.

SEVEN STORES HERE IN DALLAS FORT WORTH, SIX IN HOUSTON AND TWO AUSTIN, TWO IN SAN ANTONIO.

SO IT'S CRUCIAL THAT THIS IS VISIBLE.

WE ARE DEFINITELY TAKING DOWN ALL THE STUFF IN THE WINDOWS FOR SURE.

WE'LL TAKE THAT DOWN. I THINK IT I THINK IT LOOKS A LITTLE A LITTLE CHEESY.

SO WE'LL GET THAT OUT OF THERE COMPLETELY.

BUT WE HAVE TO HAVE SOMETHING I THINK THAT A IS VISIBLE FOR THE FOR THE CONSUMER.

BUT THEN YOU ALSO WANT IT TO LOOK GOOD FOR THE BUILDING.

IF YOU DRIVE BY THIS HUGE BUILDING AND THERE'S THIS TINY LITTLE SIGN UP AT THE TOP, IT'S NOT GOING TO LOOK GOOD.

SO I THINK THAT THERE'S A LITTLE BIT OF CONFUSION IN THE FACT THAT IT'S LABELED AS THIS INTERIOR PARKING SPOT, BUT IT'S ACTUALLY THE MOST IMPORTANT SIGN ON THE ENTIRE BUILDING.

JUST TO CONFIRM THAT WOULD BE THE WEST ELEVATION, CORRECT? YEAH. OKAY. I JUST WANT TO MAKE SURE.

YEAH. AS AS FAR AS THE LOOK AS TO WHAT WE HAD PROPOSED THAT IT LOOKED LIKE.

AND JUST JUST TO CONFIRM THE PREVIOUS ELEVATION WAS COMPLYING TO ORDINANCE.

CORRECT? THAT'S CORRECT.

YES. YES, SIR. AND THEN THIS THIS WOULD BE WHAT THE PROPOSAL IS.

YEAH. SO THIS IS WHAT WAS PROPOSED WHICH HAD SOME BIGGER SIGNS, A LITTLE BIT BIGGER LETTERS, SOMETHING THAT REALLY STOOD OUT THAT AS YOU'RE DRIVING UP SOUTHLAKE BOULEVARD WOULD BE VERY VISIBLE AND VERY PROMINENT.

IT'S PROBABLY THE MOST PROMINENT BUILDING ON THAT SIDE OF THE SHOPPING CENTER, BUT YOU'D BE ABLE TO SEE IT.

THE OTHER CHALLENGE, OBVIOUSLY, IS, AGAIN, THE TREES.

YOU KNOW, WE LIKE THEM, BUT THEY DEFINITELY CAN HINDER THAT BUILDING.

AND SO WE WANT TO MAKE SURE THAT CONSUMERS CAN SEE JOHNSON FITNESS AND WELLNESS IS VERY PROMINENT ON THAT SIDE OF THE BUILDING.

[00:15:01]

THIS ISN'T ONE OF THE STORES OBVIOUSLY, THAT'S ON THE INSIDE OF THE BUILDING NEAR WHAT WE SHOWED EARLIER.

I MEAN, IT'S THE REALLY THE FOCAL POINT OF THAT SHOPPING CENTER WHEN YOU'RE COMING UP SOUTHLAKE BOULEVARD.

SO I THINK EVEN FOR THE CITY, FOR IT TO LOOK REALLY GOOD AND EXCITING AND INVITING, YOU KNOW, YOU WANT TO HAVE SOMETHING THAT THAT REALLY POPS.

I DON'T HAVE AN ISSUE, ACTUALLY, WITH THE OTHER SIGN.

THE ONE THAT'S FACING SOUTH LAKE BOULEVARD.

YOU KNOW, THEY THE THE ADVICE WAS GIVEN TO THE SIGN COMPANY TO JUST GO AHEAD AND PUT IN A VARIANCE FOR BOTH AT THE SAME TIME.

I DON'T, YOU KNOW, I'M NOT IN THE SIGN BUSINESS.

SO I DON'T KNOW WHY THEY NEEDED TO PUT IN ONE IN FOR BOTH.

BUT MAYBE THAT'S JUST EASIER.

THE, THE ONE THAT WAS PROPOSED FOR THE SIDE OR THE ONE THAT'S FACING SOUTH.

THE ONE THAT'S FACING SOUTHLAKE BOULEVARD AND I SAY PROPOSED.

THIS IS ACTUALLY THE SIGN THAT THE CITY OF SOUTHLAKE WAS OKAY WITH.

I'M TOTALLY OKAY WITH IT.

I MEAN, THIS IS THIS IS ORDINANCE ON THE 1709 SIDE YES, SIR. SO THIS IS THE SIDE.

YOU'RE SAYING YOU'D BE FINE? IT'S FINE. I MEAN, YEAH, THE PROPOSED THE PROPOSED WAS THEY WERE TRYING TO GO UP BY ONE INCH AND THE LETTER SIZE, AND THEY WERE TRYING TO GO UP, YOU KNOW, AN INCH IN THE WIDTH.

YEAH, I DON'T CARE.

I MEAN THAT'S FINE. SO TO ME, YOU KNOW, IF WE CAN JUST LEAVE THIS, LET IT LET IT BE AND NOT EVEN MESS WITH IT AND CONVOLUTE THINGS.

I'M TOTALLY FINE WITH WHAT THE CITY ORDINANCE IS ON THIS.

AND I UNDERSTAND THE CITY ORDINANCE IS PROBABLY LIKE THAT BECAUSE THEY'RE LOOKING AT IT GOING, OH YEAH, THIS ONE FACES SOUTHLAKE BOULEVARD.

THAT'S THE MOST IMPORTANT ONE.

LET'S MAKE THAT ONE NICE AND BIG.

THE PROBLEM IS THAT'S NOT THE MOST IMPORTANT ONE.

IT'S IT'S THE OTHER ONE.

SO YOU'RE CLEAR. THE ONE ON THE LEFT.

YES. THAT'S WHAT THE THAT COMPLIES WITH THE ORDINANCE OR THAT'S WHAT THAT THE ONE ON THE LEFT COMPLIES WITH THE ORDINANCE.

THAT ONE. THAT'S THE LESSON.

THAT'S RIGHT. IT'S THE WEST ELEVATION.

OKAY. YEAH. AND I AGREE WITH YOU.

YOU KNOW, YOU LOOK AT IT AND YOU GO, WELL IT DOES LOOK, YOU KNOW, IT'S NOT I DON'T KNOW.

IT'S ALMOST IDENTICAL TO ME WHEN I LOOK AT THEM, I CAN SEE THAT THE LETTERS, YOU KNOW, ARE PROBABLY A LITTLE BIT LARGER THAN THE CURRENT FITNESS HQ WE HAVE.

BUT THIS WAS THE SIGN THAT THEY SENT US FROM THE COMPANY TO SAY THAT THE CITY WOULD ALLOW US GOING AS BIG AS THAT ON THAT SIDE.

I WOULD LOVE IT TO TOUCH SMALLER, BUT IF THAT'S THE ORDINANCE AND IT COMPLIES.

AND YEAH, AND AGAIN, TO BE HONEST WITH YOU TOO, FOR THAT PARTICULAR ONE, I WOULD BE OKAY IF IT WAS A TOUCH SMALLER.

I'M NOT I'M NOT REALLY THAT CONCERNED ABOUT THAT ONE, YOU BARELY SEE IT ANYWAY.

MY CONCERN IS THE OTHER ONE.

OKAY. WELL MAYBE MAYBE WHAT WE'LL DO AND THIS IS HELPFUL.

I'M GLAD YOU SHOWED UP TO GIVE US THIS CONTEXT IS WE CAN DISCUSS BOTH DIFFERENT ELEVATIONS.

WE HAD SOME FEEDBACK AROUND THE DAIS ON THAT IN TERMS OF MAYBE NOT GRANTING IT FOR THE I GUESS IT WOULD BE THE SOUTH ELEVATION, BUT ON THE WEST ELEVATION. JUST TALK DELIBERATE A LITTLE BIT MORE ON THAT IN TERMS OF THAT ONE BEING MORE SENSITIVE ONE.

YEAH, I'LL LEAVE THAT UP FOR YOU GUYS.

OKAY. THANK YOU VERY MUCH.

YEAH. NO PROBLEM. I MEAN, I THINK MAYBE ONE PATH COULD BE NOT GRANTING ANY VARIANCES ON THE SOUTH ELEVATION SIGN AND THEN ON THE WEST ELEVATION SIGN, MAYBE.

YOU KNOW, I'M OPEN TO IDEAS HERE.

WE COULD WE COULD GRANT THE VARIANCES AS NOTED, BUT THEN REQUEST THAT THE APPLICANT BRING AN ELEVATION.

THREE ELEVATE THE THREE ELEVATIONS.

WE TALKED ABOUT THE PROPOSAL THAT HE'S MAKING, WHAT IT WOULD LOOK LIKE TO ORDINANCE, WHICH I THINK THAT'S WHAT HE HAS ON THE SCREEN HERE.

AND THEN SOMETHING ROUGHLY HALFWAY IN BETWEEN BECAUSE ULTIMATELY COUNCIL WILL THEY'LL HAVE THEIR THOUGHTS ON THIS.

OUR JOB IS TO TRY TO GET YOU AS PREPARED FOR THAT MEETING AS POSSIBLE.

SO MAYBE SOMETHING LIKE THAT WOULD.

YEAH, I MEAN, I THINK THE APPLICANT IS RIGHT.

SOMETHING THIS SMALL ON THIS SIZE OF FAÇADE JUST DOESN'T LOOK RIGHT.

IT DOESN'T HELP THAT IT'S NOT FACING SOUTHLAKE BOULEVARD.

SO, I MEAN, IF YOU SEE IT, IT'S PROBABLY BECAUSE YOU'VE TURNED IN THE SHOPPING CENTER AND YOU'RE LOOKING FOR IT VERSUS HAVING IT.

AND I AGREE WITH THEM. LIKE WHEN YOU'RE GOING EAST ON SOUTHLAKE BOULEVARD, LIKE THAT IS WHAT YOU SEE.

AND THE ORDINANCE SIGN DOES LOOK A LITTLE SMALL.

YEAH, BUT SOMETHING IN BETWEEN THAT SEEMS PROPORTIONAL TO THE SIZE.

AND WE CAN THROW THAT OUT TO COUNCIL AND THEY CAN, I DON'T KNOW.

YEAH. PERSONALLY, I DON'T THINK THE SIGN OUGHT TO BE ANY WIDER THAN THAT CENTER WINDOW BECAUSE THAT'S, YOU KNOW, THE FITNESS HQ IS A LITTLE BIT BIGGER THAN THAT. BUT YOU KNOW.

THE SIDE ANGLE WE SAW ON THE I GUESS THIS WAS THE WEST SIDE.

I MEAN THAT THAT'S ONLY THE SIZE OF ONE OF THESE WINDOW BAYS HERE.

THAT'S WHY IT LOOKS SO MUCH DIFFERENT.

AND SO.

BUT THERE AGAIN, I MEAN, ARE YOU GUYS ARE YOU MARRIED TO THIS RED BACKGROUND? I MEAN, THAT'S ONE OF YOUR PROBLEMS IS, YOU KNOW, THAT RED JUST BLENDS IN.

I MEAN, THE WHITE LOOK, YOU CAN SEE THE WHITE PART ON YOUR SIGN WAY EASIER THAN YOU CAN THE RED PART.

[00:20:12]

LEAVE THAT TO THE ESTEEMED APPLICANT.

OH, YEAH. OH, YEAH.

REQUESTED TO THE SOUTH ELEVATION, APPROVING THE WEST ONES, BUT REQUESTING THE APPLICANT BRING THREE RENDERINGS IN FOR COUNCIL'S CONSIDERATION.

THE PROPOSAL THEY MADE, THE ORDINANCE, AND SOMETHING ROUGHLY HALFWAY IN BETWEEN AND LET THEM LOOK AT IT.

DOES THAT SOUND? LET'S GIVE IT A SHOT.

YES. HARD SIDE, THAT ONE.

IT DOESN'T COMPLY WITH THE ORDINANCE, BUT BECAUSE THERE WAS A PREVIOUS VARIANCE GRANTED FOR THIS LOCATION, CONSIDERING THAT IT WAS GENERALLY THE SAME SIZE AND TYPE OF SIGN AND ALL THAT, I BELIEVE THE IT WAS FELT THAT THAT SIGN COULD BE APPROVED.

CONSIDERING THE PREVIOUS VARIANCE THAT WAS APPROVED FOR THAT LOCATION.

WELL, I GUESS THE WAY I WAS VIEWING THIS IS THAT.

IT'S KIND OF A TRADE OFF.

WE GIVE YOU FLEXIBILITY ON ONE OF THEM.

AND YOU KIND OF PICK IT.

AND THE WEST ONE IS WHAT THE APPLICANT WANTS.

THEN I THINK, AND IF THEY COME BACK AND LATER DECIDE THEY WANT TO DO SOMETHING DIFFERENT, THEN MAYBE THEY CAN ADDRESS THAT WITH COUNCIL.

BUT I THINK THAT'S WHAT WE KIND OF GET ME THERE ON THE WEST ELEVATION IS IF WE'RE KEEPING THE THE SOUTH ONE TO THE NEW ORDINANCE.

SO BECAUSE THAT'S THE ONE THEY SHOWED LOOKED A LITTLE BIG TO ME, IT DIDN'T LOOK LIKE IT WAS ORDINANCE.

IT WOULD IT WOULDN'T MEET THE NEW ORDINANCE.

YEAH, THAT'S WHAT I THOUGHT. BUT I THINK THEY'VE KIND OF SAID WHICH ONE THEY'RE SENSITIVE TO.

SO I'M FINE WITH THAT.

WE'LL NEED TO GET YOU ON RECORD BECAUSE THESE MEETINGS ARE RECORDED [INAUDIBLE].

I JUST WANT TO MAKE SURE IT'S BECAUSE PEOPLE AT HOME WON'T HEAR, SO NO PROBLEM.

SO WHAT YOU GUYS WERE SAYING IS ON THE SIGN THAT LOOKED LIKE IT WAS TOO BIG, THE ONE THAT'S FACING THE STREET.

YOU'RE SAYING BY CITY ORDINANCE.

IT PROBABLY IS TOO BIG.

BUT THE CITY WAS APPROVING IT.

THEY HAD AGREED TO APPROVE IT.

YOU'RE SAYING BEFOREHAND BECAUSE WE HAD A VARIANCE BEFORE.

IS THAT WHY OR I'M CONFUSED.

SORRY. EVERY SIGN CASE IS ITS OWN LIVING, BREATHING ANIMAL.

AND THEN SOME OF THEM, IF IT'S AS SIMPLE AS SOMETHING'S GETTING REPLACED THAT WAS THERE BEFORE THAT, YOU KNOW, IT ISN'T THAT NOT THAT MUCH TIME HAS PASSED OR IT'S A VERY SIMPLE REQUEST.

YEAH. SOMETIMES IT'S EASIER TO JUST SAY, OKAY, IT'S A NEWER, NICER SIGN.

IT'S CLOSE A LITTLE BETTER.

SO WHY WOULDN'T THEY DO THE SAME THING WITH THE OTHER? WELL, ULTIMATELY IT'S OUR CALL AND COUNCIL'S CALL.

SO I THINK ALL STAFF WAS TRYING TO SAY IS SOMETIMES THAT HAPPENS.

BUT THEN THAT'S AN ISOLATION VERSUS HERE THERE'S OTHER REQUESTS ON THE WESTERN SIDE AS WELL TO HAVE IT BIGGER.

AND LOOK PART OF THIS IS OUR SIGN ORDINANCE IS THE PREFERENCE OF THE CITY COUNCIL ON SIGNS HAS CHANGED DRAMATICALLY OVER THE LAST 20 YEARS.

SO WE'RE TRYING TO KIND OF READ THEIR TEMPERATURE ON AS NEW REQUESTS COME IN OR UPDATES.

AND IT'S A BALANCING ACT.

THAT'S WHY I THINK WE'RE CONSIDERING APPROVING SOMETHING THAT IS SOMEWHAT CONSISTENT WITH BOTH THE OLD AND THE NEW, AND TRYING TO BALANCE IT, GOT IT, BETWEEN THE TWO.

SO I THINK THAT'S GENERALLY THE THOUGHT.

OKAY. AND I THINK WHAT STAFF'S TELLING YOU IS SOMEWHAT CORRECT, EXCEPT IT'S MORE BEING APPLIED TO THE WESTERN ONE VERSUS THE SOUTHERN ONE, IF THAT MAKES SENSE.

GOT IT. THAT MAKES SENSE OKAY.

OKAY. THANK YOU VERY MUCH I APPRECIATE IT.

THANKS, GUYS. OKAY.

WELL WE'LL GIVE THIS MOTION TO TRY AND WE'LL SEE WHAT HAPPENS.

MR. CHAIRMAN, I'M GOING TO MAKE A MOTION ON ITEM NUMBER SIX ON OUR AGENDA AS OF 23-0018, SPECIFICALLY DENYING THE VARIANCES REQUESTED ON THE WEST ELEVATION AND LEAVING THOSE TO MEET THE ORDINANCE.

AND THEN WITH RESPECT TO THE.

I'M SORRY. THE SOUTH ELEVATION IS DENIED.

DENIED. YES, YES.

THANK YOU. OKAY, SO I'M GOING TO CORRECT MY MOTION SPECIFICALLY DENYING THE VARIANCES REQUESTED ON THE SOUTH ELEVATION AND ON THE WEST ELEVATION, ASKING THE APPLICANT TO COME BACK TO COUNCIL WITH A ROUGHLY ONE HALF INCREASE IN THE SIZE AND ORDINANCE VERSION, AND THEN THE PROPOSED VERSION, AND NOTING OUR RECOMMENDATION THAT THE PROPOSED VERSION BE GRANTED.

GRANTED, YES.

OKAY. SO DOES EVERYBODY UNDERSTAND THAT MOTION? WE'RE GOOD TO TAKE A VOTE ON IT AND GIVE IT A SHOT, OR WE CAN EXPLAIN IT.

OKAY. ALL RIGHT. WE HAVE A MOTION.

DO WE HAVE A SECOND? SECOND? OKAY, LET'S GO AHEAD AND VOTE 7-0.

OKAY. SO HOPEFULLY THAT'S CLEAR.

AND AGAIN WHAT WE'RE TRYING TO DO SAVE YOU TIME AT THE NEXT LEVEL.

[00:25:03]

THEY'RE GOING TO HAVE THEIR OWN OPINION ON THE WEST ELEVATION.

BUT IT'S I THINK IT'S VERY HELPFUL FOR YOU TO COME HERE AND EXPLAIN AND GIVE THEM THE CONTEXT.

AND VERSUS A LOT OF TIMES WE'LL JUST GET A SIGNED COMPANY PERSON IN HERE THAT SHRUGS HER SHOULDERS.

SO THAT'S THAT'S NO OFFENSE TO SIGN COMPANY PEOPLE, BUT VERY HELPFUL.

SO GOOD LUCK AT THE NEXT REGULARLY SCHEDULED COUNCIL MEETING ASSUMING YOU MAKE THE DEADLINE, WHICH, IF STAFF TELLS ME THE NEXT COUNCIL MEETING DATE MIGHT BE ITS NOVEMBER 7TH, NOVEMBER 7TH.

SO OKAY. GOOD LUCK.

ALL RIGHT. WITH THAT, WE'LL MOVE ON TO OUR FINAL ITEM ON THE AGENDA THIS EVENING.

[7. Consider: SV23-0019, Sign Variances for GMI]

ITEM NUMBER SEVEN CONSIDERATION OF SIGN VARIANCE FOR GMI LOCATED ON NOLEN DRIVE HERE IN SOUTHLAKE.

THIS IS ANOTHER ONE THAT WE REVIEWED DURING OUR WORK SESSION.

SO I THINK STAFF IS GOING TO JUST KIND OF HIT THE HIGHLIGHTS HERE REAL QUICK.

YEAH. GMI IS REQUESTING A ATTACHED UPPER STORY SIGN FOR THEIR HEADQUARTERS BUILDING AT 350 SOUTH NOLAN DRIVE.

THIS IS A VIEW AERIAL VIEW SHOWING THE SITE PLAN.

THIS IS THE APPROXIMATE SIGN LOCATION.

THIS IS THE PROPOSED SIGN.

AND THE REQUESTED VARIANCES ARE FOR AN UPPER STORY SIGN AND FOR THE PLACEMENT, IT'S GOING TO BE LEFT JUSTIFIED ON THE BUILDING.

THEY'RE REQUESTING A LETTER HEIGHT OF 44.3IN OR 48IN IF YOU INCLUDING THE BACKER.

AND THEN THEY'RE ALSO REQUESTING TO HAVE CHANNEL LETTERS MOUNTED TO A SIGN BACKER.

AND UNDER THE ORDINANCE, SIGN BACKERS ARE JUST PROHIBITED AND THEY ARE WELL UNDER THE SIGN AREA.

WE HAVE SOME SITE PHOTOS.

THIS IS THE VIEW OF THE SITE FROM THE CROOKED LANE SIDEWALK.

APPROXIMATE LOCATION WHERE THE SIGN WILL BE.

THIS IS JUST ANOTHER SIMILAR APPROVED SIGN.

I'M HAPPY TO ANSWER ANY QUESTIONS.

OKAY. ANY QUESTIONS FOR STAFF ON THIS ONE? OKAY. ALL RIGHT. WE'RE GOOD.

REALLY QUICKLY, JUST DELIBERATING HERE.

WE'LL GET EVERYBODY'S OPINIONS.

I GUESS. I'LL ADMIT, WHEN I FIRST LOOKED AT THIS ONE, AS EVERYBODY CAN SEE, I MADE A BUNCH OF SCRIBBLES AND NOTES, BUT THE MORE I KIND OF DIGESTED IT, I MEAN, OBVIOUSLY UPPER STORY, I GUESS IN MY MIND IS FINE.

THAT'S WHERE IT LOOKS GOOD LEFT JUSTIFIED SEEMS TO LOOK GOOD.

WE TALKED ABOUT IT IN WORK SESSION THE SIGN BACKER DIDN'T LOOK TOO OFFENSIVE, GIVEN IT WAS PRETTY SMALL AND CONSISTENT WITH WHAT WE'VE DONE BEFORE.

AND THEN IT'S REALLY JUST, ARE YOU OKAY WITH THE LETTER HEIGHT, WHICH I WAS JUST GIVEN THAT NO MATTER HOW BIG THEY MADE THE LETTERS, THE SIGN WAS STILL MUCH SMALLER THAN THE MAXIMUM THEY COULD HAVE GONE ANYWAY.

SO I THINK THAT'S JUST THEIR LOGO IS LETTERS.

SO I WAS ACTUALLY OKAY WITH IT AFTER I REASONED MYSELF ALL THE WAY THROUGH IT, BUT I'M SURE THEY WILL HAVE VARYING OPINIONS UP HERE.

WELL IF THEY COULD LOSE THE BACKER PART.

I MEAN, THAT'D PRETTY MUCH PUT THEM IN, AS FAR AS, YOU KNOW, LOSE OR SHRINK DOWN FURTHER.

SHRINK DOWN. DO AWAY WITH IT.

TOTALLY. I DON'T I DON'T SEE WHAT THE PURPOSE OF IT IS, BUT I'M SURE THAT OUR SIGN PEOPLE WILL TELL US THE REASON . ANY OTHER THOUGHTS? QUESTIONS FROM THE DAIS HERE? OKAY. GO AHEAD AND CALL THE APPLICANT UP FOR THIS ITEM, WHO I THINK KNOWS THE ROUTINE NAME AND ADDRESS.

FOR THE RECORD, YOU HEARD THE QUESTION, SO MAYBE YOU CAN JUST EXPLAIN A LITTLE BIT THE REQUEST ON THE BACKER.

SURE. GOOD EVENING, KURT HORAK, PRIORITY SIGNS AND GRAPHICS.

YEAH. I APPRECIATE YOU LETTING ME SPEAK ON THIS.

REALLY, THE BACKER IS CONSISTENT.

THIS SIGN IS CONSISTENT WITH ALL THE SIGNS THAT WE'VE DONE WITH GMI THROUGHOUT THE STATE.

THE BACKER IS REALLY FOR ESTHETICS PURPOSES.

IT GIVES A NICE CONTRAST WITH THE BLACK LETTERING, AND IT KIND OF HELPS IT STAND OUT AND BE SEEN ON THE BUILDING.

BUT YEAH, THIS WAS PREVIOUSLY IN CONFORMANCE WITH THE SOUTHLAKE ORDINANCE.

AND THEN, YOU KNOW, WHEN THEY MOVE INTO THEIR NEW BUILDING, WE'RE UNDER A DIFFERENT ORDINANCE.

SO IT NO LONGER COMPLIES, BUT IT'S CONSISTENT WITH WHAT WE'VE DONE IN THE PAST.

SO ANY.

SO THE ONLY REASON FOR THE BACKER IS JUST STRICTLY FOR ESTHETICS.

YEAH IT HELPS.

WELL CONSISTENT BRANDING, BUT ALSO IT JUST HELPS.

IT'S A NICE LOOK WITH THE BLACK LETTERING.

OKAY. OTHER QUESTIONS FOR THE APPLICANT.

OKAY. I THINK WE'RE GOOD IF WE NEED YOU WE'LL CALL YOU BACK UP LIKE THE LAST APPLICANT.

ANY OTHER OPINIONS ON THE BACKER AND OR ARE WE OKAY TO TAKE A MOTION AND JUST SEE HOW IT GOES? OKAY, WE'LL ENTERTAIN A MOTION AND WE'LL JUST SEE HOW IT GOES.

MR. CHAIRMAN, I'D MAKE A MOTION THAT WE APPROVE ITEM NUMBER SEVEN ON OUR AGENDA, SV-2 3-0019, SUBJECT TO OUR STAFF REPORT DATED OCTOBER 13TH, 2023.

OKAY. WE HAVE A MOTION. DO WE HAVE A SECOND?

[00:30:03]

SECOND. ALL RIGHT, DRAMA.

GO AHEAD AND VOTE, PLEASE.

PASSES, MISSING A VOTE SOMEWHERE 6 TO 1.

AND I THINK STAFF HEARD THE RESERVATION.

MAYBE IT'S JUST EITHER REDUCING AND OR ELIMINATING THE BACKER.

SO THAT'S SOMETHING THE APPLICANT CAN BETTER EXPLAIN TO MAYBE COUNCIL IF IT COMES UP.

OTHERWISE, I THINK WE ARE ADJOURNED HERE AT 7:08 P.M.

AND TIME TO GO SEE BASEBALL.

* This transcript was compiled from uncorrected Closed Captioning.