Jan 18, 2024 Sign Board

ZONING COMMISSION MEETING.

[00:00:02]

I CAN'T SEE JANUARY 18TH, I THINK.

OKAY. AND ANY ADMINISTRATIVE COMMENTS FOR THIS MEETING? NO, MR. CHAIR. OKAY.

AND I DON'T THINK THERE'S ANY CHAIRMAN COMMENTS.

SO WITH THAT, WE CAN GO AHEAD AND SKIP TO ITEM NUMBER FIVE ON OUR AGENDA, WHICH IS CONSIDERATION OF APPROVAL OF THE AMENDED MINUTES FOR THE OCTOBER 5TH AND OCTOBER 19TH

[5. Consider: Approving amended minutes for the October 5, 2023 and October 19, 2023 Sign Board Meetings and approving the minutes from the January 4, 2024, Sign Board Meeting.]

SO THAT'S THAT'S A MOUTHFUL.

THERE ARE LOTS TO REVIEW.

SO I'M SURE WE ALL DID.

ANY QUESTIONS OR COMMENTS ON THAT BEFORE WE ENTERTAIN A MOTION, MR. CHAIRMAN, I'LL MAKE A MOTION. WE APPROVE ITEM NUMBER FIVE ON OUR AGENDA.

WE HAVE A MOTION. DO WE HAVE A SECOND? ALL RIGHT, LET'S GO VOTE, PLEASE.

PASSES FOUR ZERO WITH TWO PEOPLE ABSTAINING.

WITH THAT, WE'LL GO ON TO THE FINAL ITEM ON OUR AGENDA THIS EVENING, WHICH IS ITEM NUMBER SIX, CONSIDERATION OF THE MASTER SIGN PLAN FOR THE HOTEL, FORMERLY KNOWN AS THE

[6. Consider: MSP24-0001, Master Sign Plan for the hotel originally known as Cambria located at 2104 E. S.H. 114, Southlake, Texas.]

OKAY. YES, THIS IS A MASTER SIGN PLAN FOR IT IS CURRENTLY CAMBRIA.

THEY'RE SWITCHING NAMES ON FEBRUARY 1ST, AND THEY'RE LOCATED AT 2104 EAST STATE HIGHWAY 114.

THIS IS AN AERIAL VIEW.

THEY HAVE TWO SIGNS FOR CAMBRIA RIGHT NOW, AND THEY'RE WANTING TO REPLACE THOSE SIGNS.

AND THIS IS JUST SHOWING THE STREET SETBACK AND THE SITE PLAN.

AND THEN THIS IS A STREET VIEW, AND, CAMBRIA IS BACK HERE.

THIS IS THE EXISTING BUILDING.

SO THE FIRST REQUEST THAT THEY HAVE IS FOR THIS BANNER SIGN.

THE BANNER SIGN IS IN CONFORMANCE WITH THE SIGN ORDINANCE.

EXCEPT FOR THAT, THEY WOULD LIKE TO KEEP IT UP LONGER THAN 15 DAYS.

THE REASON FOR THIS REQUEST IS THEY THEY WANT TO PUT THIS SIGN UP THE BANNERS UP ON FEBRUARY 1ST.

WE CAN ONLY APPROVE THOSE FOR 15 DAYS.

AND THEY WOULD LIKE TO BE ABLE TO KEEP THOSE BANNERS UP UNTIL THEY GET THEIR NEW SIGNS MANUFACTURED AND INSTALLED.

AND THEY WON'T HAVE FINAL CITY COUNCIL APPROVAL UNTIL FEBRUARY 6TH.

THIS IS JUST SHOWING WHAT THE BANNERS WILL LOOK LIKE.

AND SO THE FIRST PERMANENT SIGNS, SET OF SIGNS THAT THEY LIKE TO INSTALL ARE FOR THE SOUTHLAKE HOTEL.

ALL UPPER STOREY SIGNS REQUIRE VARIANCE APPROVAL.

SO BOTH, OF COURSE, UPPER STOREY SIGNS.

THEY DO COMPLY WITH THE LETTER HEIGHT REGULATIONS FOR THE SOUTH ELEVATION.

IT IS A VARIANCE ON THE EAST ELEVATION.

CAMBRIA DID HAVE A SLIGHTLY BIGGER LETTER HEIGHT AT 45IN.

THAT WAS FOR THE LETTER I IN CAMBRIA.

THEY ARE ALSO REQUESTING VARIANCES FOR SIGN WIDTH.

THE SIGN ON THE BASE SIGN ORDINANCE.

THEY'RE ALLOWED AT 22.5FT FOR THE SIGN WIDTH, AND THEY'RE REQUESTING A 27FT IN ALMOST TEN INCHES.

AND THEY ARE COMPLIANT WITH SIGN AREA.

AND THIS IS WHAT THE SIGNS WILL LOOK LIKE ON THE BUILDING.

AND THIS IS JUST SHOWING THE MEASUREMENTS.

BUILDINGS APPROXIMATELY 59.5FT TALL.

AND THEN FOR THE THE SECOND REQUESTS, THE SOUTHLAKE HOTEL SIGNS WILL BE UP DURING A PERIOD OF, REMODELING OF THE HOTEL.

AND ONCE THAT IS COMPLETE, THEY'D LIKE TO CHANGE THE NAME AGAIN.

AND THEY'RE JUST REQUESTING A SIGNED BAND AREA APPROVAL.

JUST TO ALLOW SOME ADDITIONAL FLEXIBILITY INSTEAD OF REQUIRING THEM TO COME BACK IN FOR ADDITIONAL APPROVAL.

THEY'RE REQUESTING A SIGN HEIGHT OF UP TO 48IN, SIGN WIDTH OF UP TO 27FT, TEN INCHES, WHICH IS THE SAME AS FOR THE SOUTHLAKE HOTEL THAT THEY'RE REQUESTING.

AND THIS IS JUST SHOWING THE SIGN BAND RENDERING.

I'M JUST SHOWING SOME NEIGHBORING SIGNS.

THE WESTIN HOTEL.

THEY HAVE 72IN ON ONE SIDE AND 60IN ON THE OTHER SIDE FOR THE CAPITAL W.

AND THEN THIS IS A NEIGHBORING BUILDING.

THE CTI FOODS AND THE KELLER WILLIAMS ALSO RECEIVED VARIANCES.

CTI FOODS HAS A 48 INCH LOGO.

KELLER WILLIAMS HAS A 42 INCH LETTER FOR THE LETTER K.

AND THIS OTHER ONE HAD A 40 INCH, 48 INCH LOGO FOR THE C.H.

ROBINSON. AGAIN, ANOTHER VARIANCE APPROVAL.

AND THE DELTA HOTELS.

THEIR SIGNS.

THEY HAD A LOGO HEIGHT APPROVED OF 54IN.

HAPPY TO ANSWER ANY QUESTIONS.

ANY QUESTIONS FOR STAFF? I'M JUST KIND OF CURIOUS, I GUESS.

NOT THAT I NECESSARILY HAVE A TON OF HEARTBURN ABOUT IT, BUT I GUESS.

HAVE WE DONE SOMETHING LIKE THIS BEFORE WE KIND OF APPROVED A SIGNED BAND WITH PARAMETERS IN IT, BUT WE DON'T.

ACTUALLY HAVE THE SIGN.

[00:05:01]

THAT GENERICALLY ESTABLISH A PERMITTED SIGN AREA AND ALLOWING IN SOME CASES ALLOWING WHATEVER LETTER SIZE OR SIGN HEIGHT WOULD FIT WITHIN THAT BAND AREA.

GRANITE BEING MAYBE ONE OF THE MORE RECENT.

RECENT ONES.

BUT WE DO HAVE, YOU KNOW, STILL ON THE BOOKS, SOME OTHER MASTER PLANS THAT JUST SET UP A FRAMEWORK THAT ALLOWS THEM TO PLACE ANY, ANY LETTER SIZE, LOGO OR TOTAL SIGN SIZE THAT WOULD FIT IN THE BOX.

OKAY, I THINK YOU ALL MIGHT HAVE ADDRESSED THIS EARLIER, BUT I'M NOT SEEING IT HERE.

DO WE KNOW THE NEW NAME? LIKE IS IT GOING TO BE THIS MANY CHARACTERS BECAUSE IT'S A SMALL AREA? IS IT. YEAH.

THEY DID PROVIDE I, I DO HAVE AN EXAMPLE THAT I WAS HESITANT TO SHOW THIS JUST BECAUSE THEY DON'T KNOW HOW EXACTLY THEY'RE GOING TO WANT TO LAY IT OUT.

BUT, SO THEY JUST DIDN'T WANT TO BE TIED TO THIS.

OKAY, I HAVE A QUESTION JUST FOR A POINT OF CLARIFICATION, BUT IF THERE'S ANY OTHER VARIANCES WITH THE SIGN, OBVIOUSLY THEY STILL NEED TO COME BACK IN, RIGHT? YES. AND ANY OTHER WAY IT WOULD HAVE TO COMPLY WITH THE SIGN ORDINANCE.

OKAY. ANY OTHER QUESTIONS? COMMENTS FOR STAFF? OKAY. IS THE APPLICANT, IS IT IS IT 15 DAYS OR ARE WE DOING 30 DAYS OR JUST UNLIMITED? I WANTED TO KIND OF ASK THE APPLICANT ABOUT THAT.

SO, NO MORE QUESTIONS FOR STAFF.

I'LL SEE IF THE APPLICANT'S HERE.

HOPEFULLY THIS EVENING. DO YOU MIND COMING UP STATING YOUR NAME AND ADDRESS? FOR THE RECORD, I THINK THAT'S GOING TO BE OUR FIRST QUESTION IS JUST, ON THE BANNER SIGN, KNOWING THAT THAT THERE'S SOME TIMING NEEDED TO GET SOMETHING MORE PERMANENT INSTALLED, BUT KIND OF DRILLING DOWN ON JUST WHAT EXACT TIMING WE THINK WE MIGHT BE NEEDING THERE.

BUT GO AHEAD AND NAME AND ADDRESS, PLEASE.

MY NAME IS MITTAL PATEL.

ADDRESS IS 6318 SHADY OAKS DRIVE, FRISCO, TEXAS, 75034.

MR. CHAIRMAN. THANK YOU.

COMMITTEE MEMBERS. THANK YOU.

SO TYPICALLY, WE'RE WAITING ON COUNCIL APPROVAL ON THE SIGNAGE, AND THEN I'LL TAKE THEM EIGHT WEEKS FOR PRODUCTION.

SO WE'RE WAITING.

SO WE'RE ASKING FOR EIGHT WEEKS UNTIL THE NEW SIGNAGE IS AVAILABLE.

OKAY. SO MAYBE IF WE PUT AN OUTSIDE TIMING ON THAT OF LIKE.

12 WEEKS OR SOMETHING LIKE THAT.

I MEAN, IS THAT UNREASONABLE OR STAFF? I GUESS IF IT SLIPS A WEEK, IS THAT SOMETHING ADMINISTRATIVELY YOU'RE ALLOWED TO? I JUST WANT TO PUT SOME KIND OF OUTSIDE TIME.

WHATEVER, YOU GUYS. I DON'T WANT TO CAUSE ANY ADMINISTRATIVE BRAIN DAMAGE, BUT, WHATEVER SUNSET YOU WOULD PUT IN PLACE.

I THINK WOULD LIKELY SET A SPECIFIC SUNSET UNLESS YOU SAY 12 WEEKS WITH.

YOU KNOW, TWO WEEKS FOR, SAY, AN ADDITIONAL FOUR WEEKS TO BRING AN ITEM BACK TO THE COMMISSION.

BUT THEN YOU'RE REALLY TALKING 16 WEEKS.

SO I DON'T THINK IT MATTERS WHATEVER SUNSET YOU PUT ON THERE ADMINISTRATIVELY.

I DON'T KNOW WHAT TYPE OF LEEWAY WOULD BE APPROPRIATE FOR STAFF TO CONTINUE EXTENSIONS FROM THAT POINT FORWARD.

OH, THAT'S THAT'S WHAT I WAS GOING TO ASK IF WE JUST SAID 12 WEEKS WITH WITH STAFF DISCRETION OF ONE ADDITIONAL FOUR WEEK EXTENSION, IS THAT.

YES. OKAY.

MAYBE SOMETHING LIKE THAT.

DOES THAT SOUND JUST I MEAN, I THINK THE POINT IS WE JUST DON'T WANT IT UP THERE FOREVER.

AND BUT WE DON'T WE WANT TO GIVE YOU THE TIME IT TAKES TO, TO GET IT DONE.

IT'S JUST OPEN ENDED APPROVALS TEND TO GIVE US HEARTBURN AROUND.

SO, MAYBE, MAYBE WE'LL JUST STICK WITH SOMETHING LIKE THAT.

AND IF WHEN YOU GET TO CITY COUNCIL, IF THERE'S A BETTER IDEA, I'M SURE THEY'LL SUBSTITUTE IT IN AND GO FROM THERE.

SO, ANY OTHER QUESTIONS FOR THE APPLICANT ON THIS ONE BEFORE WE DELIBERATE IT, I GUESS.

ANYTHING ELSE? I JUST SIMPLY HAD A QUESTION ABOUT DID THIS DID THE HOTEL SELL OR IS IT SELLING? AND THEN IS IT THE CAMBRIA OR IS IT JUST THE FLAGS CHANGING.

SO WE WE PURCHASED THE HOTEL IN JUNE OF 2022 FROM CHOICE HOTELS CORPORATION.

GOT IT. SO WE'RE A COMPANY BASED IN GRAPEVINE.

WE OWN AND OPERATE QUITE A FEW HOTELS IN THE DALLAS FORT WORTH MARKET.

SO OVER THE LAST, YOU KNOW, 18 MONTHS THE PERFORMANCE HASN'T RECOVERED.

SO WE DECIDED TO SWITCH BRANDS TO MARRIOTT.

SO THIS WILL BE ONE OF THEIR BOUTIQUE HOTELS ONCE WE'RE COMPLETELY DONE.

VERY NICE TRIBUTE COLLECTION HOTEL.

I SEE SO YOU'RE DOING A RENOVATION OF IT AS WELL.

YEAH. SO WHAT MARRIOTT HAS ALLOWED US TO DO TO HAVE AN INTERIM SOLUTION, WHAT THEY CALL WHITE LABEL SO WE CAN BE LISTED ON MARRIOTT'S WEBSITE, HENCE THE NAME THE SOUTHLAKE HOTEL.

YOU KNOW, IT'S JUST A IN-BETWEEN NAME.

UNTIL WE COMPLETE THE RENOVATIONS, THEN WE'LL BE THE ELMORE HOTEL.

[00:10:02]

NICE. AND HOW LONG IS THAT CONSTRUCTION GOING TO TAKE? IT'LL PROBABLY TAKE 12 MONTHS.

YEAH, I SEE, ARE YOU CLOSED THE WHOLE 12 MONTHS UNTIL THEN? NO, NO, WE'LL BE OPERATING.

SO THAT'S WHY WE'RE THE SOUTHLAKE HOTEL UNDER MARRIOTT SYSTEM.

MAKES SENSE. GOOD.

GREAT. THANK YOU. THAT'S VERY NICE.

AND THE MATERIAL THAT THE BANNER IS GOING TO BE MADE OUT OF, IS THIS ACTUALLY GOING TO BE JUST A SOME SORT OF A CANVAS SORT OF A THING.

YEAH. YEAH. WE DID OUR BEST TO MATCH THE BUILDING COLOR SO IT DOESN'T LOOK EVEN MARRIOTT HAS STANDARDS.

AND YOU KNOW THEY'RE LOOKING AT EVERYTHING WE DO AS WELL OKAY.

THANK YOU. ANY OTHER QUESTIONS? I MEAN, I'M HAPPY TO HEAR THAT IT SOLD.

HAPPY TO HEAR THERE'S CAPITAL IMPROVEMENTS GOING ON.

I'M HAPPY TO HEAR IT'S UNDER THE BONVOY FLAG, BECAUSE THAT'S ABOUT AS GOOD AS IT GETS.

SO HOPEFULLY ALL POSITIVE STEPS.

SO ANY OTHER QUESTIONS FOR THE APPLICANT ABOUT THE APPLICATION? OKAY. WE'LL CALL YOU BACK UP IF WE NEED YOU.

ANY. BEFORE WE ENTERTAIN ANY KIND OF MOTION, I GUESS, YOU KNOW, WE TYPICALLY KIND OF GO THROUGH IT.

I MEAN, I GUESS I'M PERSONALLY OKAY WITH THIS, GIVEN IT SEEMS TO BE PLUS OR MINUS ROUGHLY THE SAME CRITERIA AS THE PREVIOUS SIGN AND SOME OF THE OTHER HOTELS IN TOWN.

BUT I GUESS ANY ANY SPECIFIC ITEMS PEOPLE WANT TO TALK ABOUT? OKAY. WELL, ABSENT THAT, THEN I GUESS WE'LL ENTERTAIN A MOTION.

MR. CHAIRMAN, I MAKE A MOTION.

WE APPROVE ITEM NUMBER SIX ON OUR AGENDA.

MSP 24-0001.

SUBJECT TO OUR STAFF REPORT DATED JANUARY 12TH, 2024, AND NOTING APPROVAL.

THE DURATION OF THE APPROVAL IS 12 WEEKS.

AND WE'RE SPECIFICALLY ALSO ALLOWING, STAFF DISCRETION TO GRANT UP TO AN ADDITIONAL FOUR WEEKS IF NEEDED AT THE END OF THAT 12 WEEKS.

OKAY. WE HAVE A MOTION.

DO WE HAVE A SECOND? ALL RIGHT.

VOTE, PLEASE.

AND MOTION PASSES, SIX ZERO.

CONGRATULATIONS. GOOD LUCK AT THE NEXT CITY COUNCIL MEETING, IF THAT'S WHERE YOU LINE UP ON FEBRUARY 6TH.

AND WITH THAT, IT'S 7:06 P.M..

WE ARE ADJOURNED.

* This transcript was compiled from uncorrected Closed Captioning.