Aug 22, 2024 Sign Board

[00:00:01]

AND NOW WE WILL BEGIN THE MOST EXCITING MEETING IN LOCAL SOUTHLAKE CITY GOVERNMENT.

[1. Call to Order. ]

WE'LL GO AHEAD AND MOVE THROUGH OUR SIGN BOARD AGENDA IN ORDER.

WE WON'T BE OFFENDED THAT WE'RE LOSING PEOPLE, GIVEN THE THE EXCITEMENT LEVEL OF THIS MEETING.

I ASSUME THERE'S NO ADMINISTRATIVE COMMENTS? NO. ALL RIGHT. NO.

NO. CHAIRMAN COMMENTS.

WE'LL GO AHEAD AND MOVE TO ITEM NUMBER FIVE, WHICH IS APPROVAL OF THE MINUTES FROM THE AUGUST 8TH SIGN BOARD MEETING.

[5. Consider: Approving the minutes from the August 8, 2024, Sign Board Meeting. ]

ALL RIGHT. WE HAVE A MOTION TO HAVE A SECOND.

ALL RIGHT, VOTE PLEASE AND PASSES SIX ZERO.

THANK YOU. WITH THAT, WE'LL GO AHEAD AND MOVE ON TO ITEM NUMBER SIX ON OUR AGENDA AND WE I BELIEVE, HAD A LITTLE BIT OF A PREVIEW OF THIS ONE IN OUR

[6. Consider: SV24-0007, Sign Variance for Hallmark, located at 2120 E Southlake Blvd., Suite A, Southlake, Texas. ]

SO I THINK IT'S PROBABLY FAIR, JUST MAYBE, TO SKIP THROUGH A FEW SLIDES AND KIND OF GO TO THE KIND OF THE HEART OF IT HERE.

YES. THANK YOU.

HALLMARK IS REQUESTING APPROVAL OF VARIANCES FOR TWO SIGNS AT 2120 EAST SOUTHLAKE BOULEVARD, SUITE A, AN AERIAL VIEW.

THESE ARE THE REQUESTED VARIANCES.

THE LETTER HEIGHT IN THIS LOCATION ON THE NORTH SIDE IS ALLOWED TO BE 36IN.

AND THEY'RE REQUESTING A LETTER HEIGHT OF 53IN AND THEN THE SIGN AREA IS ALLOWED 27.2FT² AND THEY'RE REQUESTING A SIGN AREA OF 71.6FT², APPROXIMATELY AND THEN ON THE SOUTH ELEVATION, IT'S THE SAME SIGN.

BUT THERE'S A LITTLE BIT DIFFERENT ALLOWANCES HERE ON THIS SIDE OF THE BUILDING.

THEY'RE ALLOWED 33.8IN FOR LETTERS AND SIGN WIDTH.

THEY'RE ALLOWED 15.75FT, AND THEN THE SIGN AREA IS 27.2FT².

THIS IS HOW THE SIGNS LOOK ON THE BUILDING ON THE SOUTH ELEVATION AND THIS IS THE NORTH ELEVATION.

JUST SHOWING THE EXISTING CONDITIONS.

ENLARGEMENT OF THE PROPOSED SIGNS AND THEN THEY HAVE ALSO PROVIDED THIS TO SHOW WHAT THE SIGN WOULD LOOK LIKE IF IT WAS IF IT MEETS ORDINANCE. SOUTH ELEVATION AND ON THE NORTH ELEVATION.

I'D BE HAPPY TO ANSWER ANY QUESTIONS.

ANY QUESTIONS FOR STAFF? ALL RIGHT. YEAH. IF YOU DON'T MIND. MAYBE LEAVING THAT UP THERE AND BEFORE WE CALL THE APPLICANT UP, WE'LL JUST MAYBE KICK SOME THOUGHTS AND IDEAS AROUND TO TALK TO THE APPLICANT ABOUT MAYBE TO THE RISK OF BEING OVERLY REALLY SIMPLISTIC.

I'M FINE WITH THE VARIANCES ON THE FIRST SIGN, AND I'M NOT FINE WITH ANY OF THE VARIANCES ON THE SECOND SIGN.

I MEAN, HISTORICALLY, WE'VE BEEN PRETTY CAREFUL WITH WHAT WE PUT OUT AGAINST 114 IN TERMS OF TURNING IT INTO A BILLBOARD ALLEY, SO I'M NOT NECESSARILY AGAINST IT. ME PERSONALLY, BECAUSE WE HAVE OTHER SIGNS BACK THERE.

BUT HONESTLY, I LIKE THE NICE, CLEAN, SIMPLISTIC LOOK OF THIS SIGN.

BUT WE'VE ALWAYS BEEN SENSITIVE TO THE SCALING OUT THERE, AND I THINK WE ALL KNOW WE PROBABLY MIGHT HAVE DROPPED THE BALL ON AN UNNAMED MOVIE THEATER. YES.

I THINK THAT YOU CAN SEE THAT ONE FROM THE MOON.

BUT I DON'T KNOW.

THAT'S JUST MY $0.02.

I GUESS WE CAN PASS AROUND THE DAIS AND SEE WHAT OTHERS THINK AND SEE IF WE CAN.

WELL, PERSONALLY, MY OPINION IS LIKE NOBODY SEES THE SIGN ON THE BACKSIDE OF THE BUILDING ANYWAY AND IF THEY DO, THEY'VE STILL GOT TO GO FIND IT.

SO IF ANYBODY'S LOOKING FOR THE HALLMARK STORE, THEY'RE MORE THAN LIKELY GOING TO GO TO THEIR PHONE AND FIND THE ADDRESS AND GO TO IT AND I DON'T REALLY SEE THIS SIGN ON THE BACK OF THE STORE BEING OF ANY BENEFIT TO THEM AT ALL.

OKAY. I TOTALLY AGREE ON THE BACKSIDE.

I JUST WANT TO AVOID SORT OF BILLBOARD LOOKING THINGS ON THE 114 SIDE.

I KNOW KROGER'S THERE, I KNOW THE KARATE ONE, BUT THOSE ARE PREVIOUS FROM A WHILE BACK.

SO THE EXTENT WE CAN MAINTAIN WITHOUT THAT, I THINK THE BETTER AND JUST TO CLARIFY WITH STAFF, I GUESS IF WE DO NOT GRANT ANY VARIANCES ON THE 114 FACING SIGN, THEY CAN STILL PUT A SIGN UP.

BUT IT'S JUST THE REDUCED SIZE.

OKAY. YEAH. OKAY.

COULD STILL INSTALL ONE AND JUST NEED TO MEET AREA AND LETTER HEIGHT.

PERFECT. OKAY.

ANY OTHER THOUGHTS OR I'M SEEING I CONCUR WITH YOUR THOUGHTS.

SEEING SOME HEAD NODS I AGREE TO I THINK THE FRONT ONE, THE LARGER ONE LOOKS MORE PROPORTIONATE, BUT I THINK IN THE BACK IT LOOKS FINE.

YEAH AND ADMITTEDLY THE FRONT ONE IS PRETTY FAR OFF.

1709 IT'S KIND OF BURIED IN THE CENTER.

I MEAN, I THINK AND, YOU KNOW, SO I THINK THAT ONE'S SOMEWHAT INTUITIVE.

[00:05:02]

YEAH, THE OCCUPANCY IS KIND OF BOUNCED AROUND.

IS THE APPLICANT HERE THIS EVENING? DO YOU WANT TO COME UP TO THE PODIUM REAL QUICK? NAME AND ADDRESS. I THINK YOU KIND OF HEARD OUR SENTIMENT ON IT.

SO I GUESS YOU CAN FEEL FREE TO THROW YOUR $0.02 IN AND WE'LL TAKE IT INTO ACCOUNT.

MY NAME IS ROGER JOHNSON.

2865 MARKET LOOP IS OUR ADDRESS AT PRIORITY SIGNS.

OKAY. YEAH.

LIKE YOU CAN SEE, I THINK YOU GUYS ARE PRETTY MUCH HIT ALL THE RIGHT TALKING POINTS ON THIS.

THEY WOULD LOVE TO HAVE THE SAME SIZE SIGN ON THE BACK SIDE JUST TO TRY TO GET MORE OF ATTENTION.

JUST BECAUSE THE FRONT SIDE, THE FRONT FACADE IS SO FAR BACK OFF SOUTHLAKE BOULEVARD, AND THERE ARE SO MANY TREES AND OBSTACLES IN THE WAY THAT THEY WOULD LIKE TO HAVE THAT LARGER SIGN ON THE BACK SIDE JUST TO TRY TO GET MORE VISIBILITY TO THE ACCESS ROAD.

PEOPLE COME DOWN TO THE ACCESS ROAD AND ON 114.

OKAY. NO QUESTION WILL THEY WILL THEY HAVE SIGNAGE ON LIKE A MONUMENT SIGN OR SOMETHING ELSE FACING THAT FRONTAGE ROAD? I'M SURE THEY WILL, BUT THEY WERE JUST WANTING TO GET THESE BUILDING SIGNS GOING FOR RIGHT NOW AND TRY TO GET THIS VARIANCE APPROVED SO THEY CAN GET MOVING ON THE PROJECT.

I MEAN, THE SIGNS THEMSELVES ARE VERY CLEAN.

I MEAN, I THINK, YOU KNOW, THEY LOOK, YOU KNOW, YES, SIR, I AGREE.

BUT I THINK IT'S IN KEEPING IN THE ESTHETIC AND THE SPIRIT OF THE SIGN ORDINANCE.

WITHOUT BEING TOO FLASHY.

OKAY. ANY OTHER QUESTIONS FOR THE APPLICANT? ALL RIGHT. APPRECIATE YOU COMING OUT TONIGHT.

THANK YOU VERY MUCH.

NO PUBLIC HEARINGS REQUIRED IN SIGN.

SO I THINK MAYBE UNLESS OTHERS PEOPLE FEEL OTHERWISE.

I GUESS I THINK MAYBE WE WOULD GO TO A MOTION THAT MAYBE GRANTS THE VARIANCES ON NORTH ELEVATION S1 AND DENIES THEM ON SOUTH ELEVATION S2.

SO. I'M JUST READING OFF THE SIGNS, SO HOPEFULLY I'M GETTING IT RIGHT.

OKAY. MR. CHAIRMAN, I MAKE A MOTION THAT WE APPROVE.

THE SIGN AS PROPOSED FOR THE NORTH ELEVATION S1 AND DENY THE VARIANCE FOR THE SOUTH ELEVATION S2.

FOR CASE NUMBER SB 24-0007, SUBJECT TO THE STAFF REPORT DATED AUGUST 16TH, 2024.

CAN I INTERRUPT, PROFESSOR? THESE ARE BACKWARDS.

YEAH. I THINK THE SOUTHLAKE BOULEVARD FRONTAGE.

THAT'S THE SOUTH ELEVATION.

114 IS THE NORTH ELEVATION.

OKAY. SO I WERE FLIPPED.

GOT IT. YOU CAN MAYBE JUST CALL IT S1 AND S2 FOR SIMPLICITY.

GOOD CATCH. S2 IS THE SOUTHLAKE BOULEVARD FACING ONE? NO. S2 IS THE 114.

I MEAN, IT'S THE SAME SIDE. YEAH, THEY WANT THE SOUTH OR YOU CAN JUST NOTE THEM LIKE THAT.

JUST SAY S2. YOU CAN JUST SAY THE ONE THAT FACES 1709.

OKAY. ALL RIGHT.

ALL RIGHT. THESE ARE ALL RECORDED.

LET'S TRY THAT AGAIN.

SO I MAKE A MOTION THAT WE APPROVE THE SIGN WE APPROVE THE VARIANCE REQUEST FOR THE SIGN FACING SOUTHLAKE BOULEVARD AND WE DENY THE VARIANCE REQUEST FOR THE SIGN FACING 114.

FOR THIS CASE, NUMBER SV24-0007, SUBJECT TO THE STAFF REPORT DATED AUGUST 16TH, 2024.

OKAY.. WE GOT A PRETTY GOOD MOTION THAT YOU KIND OF A LITTLE SHAKY THERE BUT YOU RECOVERED WELL.

YOU'VE HAD A GOOD TWO MEETING RUN SO WE'RE GOING TO FORGIVE THAT AND CURVEBALL AND WE HAVE A GOOD MOTION.

DO WE HAVE A SECOND. THANK YOU.

GO AND VOTE.

THAT'S OUR RECOMMENDATION.

PASSES SIX ZERO AND WHAT WILL HAPPEN IS THAT RECOMMENDATION WILL GO TO COUNCIL.

FEEL FREE TO ADVOCATE FOR WHATEVER YOU'D LIKE WITH COUNCIL.

COUNCIL MAY HAVE A DIFFERENT VIEWPOINT.

SOMETIMES THEY DO.

BUT YOU STILL HAVE THAT ABILITY TO DO THAT WITH THEM.

THEY MAY COME DOWN TO THE SAME PLACE OR SOMETHING DIFFERENT, BUT YOU'LL BE ABLE TO TALK TO THEM ABOUT THAT ON SEPTEMBER 3RD IF YOU MAKE THE MEETING.

SO GOOD LUCK.

THANK YOU AND SO NOW WE WILL CALL OUR LAST ITEM OF THE EVENING ITEM NUMBER SEVEN, CONSIDERATION OF SIGN VARIANCE FOR BRIGGS FREEMAN SOTHEBY'S INTERNATIONAL

[7. Consider: SV24-0009, Sign Variance for Briggs Freeman | Sotheby's International Realty, located at 2101 E. Southlake Blvd., Suite 220, Southlake, Texas. ]

THIS IS A REQUEST FOR VARIANCES FOR BRIGGS FREEMAN SOTHEBY'S INTERNATIONAL REALTY AT 2101 EAST SOUTHLAKE BOULEVARD, SUITE 200.

THIS IS AN AERIAL VIEW OF THE SITE AND THERE WAS PREVIOUSLY A VARIANCE APPROVED FOR THIS LOCATION THAT ALLOWS SECOND STORY SIGNS SO THAT THEY DON'T REQUIRE A VARIANCE FOR THAT.

THE ONLY THING THAT THEY REQUIRE A VARIANCE FOR THIS PARTICULAR SIGN IS FOR THE LOGO, WHICH IS REALLY IT'S THIS BAR RIGHT HERE.

[00:10:05]

SO AS A GRAPHIC ELEMENT WE CONSIDER IT A LOGO.

WITH THE CURRENT VARIANCE THAT'S IN PLACE AND BY THE SIGN ORDINANCE THEY'D BE ALLOWED A 25 INCH LOGO AND THEN THIS LINE HERE IS 30IN THE SIGN OTHERWISE COMPLIES WITH THE SIGN ORDINANCE.

THIS IS JUST SHOWING THE WHOLE FACADE OF THE NORTH ELEVATION.

ANOTHER VIEW.

THIS IS THE SIGN DEBUT OF THE SIGN AND THIS IS THE PROPOSED SIGN WITH THE NIGHT VIEW.

PROPOSED SIGN DETAIL.

ENLARGEMENT OF THE SIGN AND THEN THIS IS THE CHICKEN SALAD CHICK SIGN.

FOR COMPARISON, THEY HAVE A 25 INCH LOGO.

THE LETTERS ARE 14IN AND 18IN AND THE ORIGINAL CHOP SHOP.

THE OVERALL HEIGHT IS 50IN.

THE LETTER C IS 30IN.

30 AND ONE EIGHTH INCH.

JUST ANOTHER VIEW OF THE CHOP SHOP.

AGAIN, THE OVERALL HEIGHT FOR THIS IS 50IN AND 60IN FOR THE LOGO AND THERE IS A MONUMENT SIGN AT THIS LOCATION TOO.

AS YOU MAY RECALL, WE DID HAVE A VARIANCE THAT WAS VERY SIMILAR TO THIS.

LAST YEAR FOR THIS LAW FIRM THEY REQUIRED A VARIANCE FOR UPPER STORY SIGN AND ALSO FOR THE DIVIDING BAR, WHICH WOULD BE CONSIDERED AS A LOGO.

THE BAR WAS 22.6IN, AND IN THIS LOCATION, THEY WERE ALLOWED 20IN.

I'M HAPPY TO ANSWER ANY QUESTIONS.

QUESTIONS FOR STAFF.

ALL RIGHT.

I THINK WE'RE GOOD. THANK YOU.

MAYBE WE CAN JUST. YEAH. PERFECT.

WE'LL LEAVE THAT UP. WE'LL CALL YOU UP IN A SECOND, SIR.

YOU LOOK VERY EAGER TO JUMP IN HERE, SO I GUESS I'LL LET YOU KICK IT OFF, MR. STEIN. I WAS JUST THINKING THE MPP PEOPLE SHOULD JUST MOVE THEIR SIGN OVER AND PAINTED THE GUTTER, BUT I DON'T KNOW.

I NOTICED THAT, TOO.

I DON'T KNOW, TO ME, THIS JUST SEEMS LIKE A USELESS PART OF A SIGN.

I DON'T EVEN UNDERSTAND WHY THAT COULDN'T GO AWAY AND NOT EVEN BE THERE.

BUT I GUESS THEY'RE NOT GOING TO PROBABLY WANT TO DO THAT.

DULY NOTED. BUT OTHER THAN THAT, I THINK IT'S OKAY.

CAN'T NECESSARILY ARGUE IT, BUT ANYONE ELSE HAVE ANY HIGHLY OPINIONATED THOUGHTS ON THIS? I DON'T THINK IT'S USELESS BECAUSE IT'S SEPARATE.

YOU READ IT.

TOP BOTTOM TOP BOTTOM.

SO WITHOUT THAT, YOU'D READ IT ACROSS.

SO I DO THINK IT DOES SERVE A PURPOSE.

BUT THAT BEING SAID, I THINK ITS PURPOSE COULD STILL BE SERVED.

YOU KNOW, TWO INCHES SHORTER, 2.5IN FROM THE TOP AND FROM THE BOTTOM.

IT'S STILL BE ABLE TO FUNCTION.

SO YOU'RE SAYING IT'S JUST A REALLY TALL PERIOD? IT'S LIKE A SIDEWAYS DASH.

OKAY. YOU QUIT.

OKAY. ANY OTHER.

JUST I MEAN, JUST OUT OF CURIOSITY, WITH STAFF, I GUESS, JUST, I MEAN, I IT SEEMS, I MEAN, I GUESS FIVE INCHES THERE.

I MEAN, IT'S NOT WITHIN ADMINISTRATIVE REVIEW TO.

SO WE HAVE TO GO THROUGH THIS ENTIRE PROCESS OVER WHICH I GUESS IS THE APPLICANT'S RIGHT TO DO THAT.

YES, BUT EVERYTHING YOU SAID IS CORRECT.

I DON'T KNOW ABOUT EVERYTHING, BUT I'LL TAKE THAT.

I DON'T I FEEL THE SAME WAY YOU PROBABLY DO, BUT AT THE SAME TIME, IT'S NOT OVERLY OFFENSIVE IF THE CLIENT TENANT APPLICANT REALLY WANTS IT, AND KNOWING HOW HARD IT IS TO LEASE OFFICE SPACE, ESPECIALLY SECOND STORY OFFICE SPACE HERE, I DON'T REALLY HAVE ANY ISSUES, SO I DON'T KNOW ABOUT OTHERS.

WE CAN JUST TAKE A VOTE AND WE CAN SEE WHAT HAPPENS.

I GUESS ANYTHING YOU WANT TO ADD TO THAT OR THE APPLICANT, OR ARE YOU GOOD? I MEAN, I THINK WE MAY BE GOOD IF YOU'RE GOOD, BUT YOU'RE ALWAYS WELCOME TO COME FORWARD.

YOU STUCK IT OUT THIS LONG IF YOU'D LIKE.

YEAH, SURE AND IF YOU DON'T MIND, JUST COME UP AND SAY YOUR NAME AND ADDRESS, OR ELSE WE HAVE TO GET ALL THIS ON THE RECORD AND THE MICROPHONE WON'T HEAR YOU BACK THERE.

SO JUST NAME AND ADDRESS AND FEEL FREE TO CHIME IN.

JOHN ALVARADO REPRESENTING DODD CREATIVE GROUP 7263 ENVOY COURT IN DALLAS AND YOU KNOW, WE AGREE WITH MOST OF EVERYTHING YOU'VE SAID.

THIS IS THEIR LOGO FOR THEIR INTERNATIONAL COMPANY AND THEY'RE NOT WILLING TO CHANGE IT.

WE'VE TRIED TO REDUCE IT TO BE IN COMPLIANCE, AND IT'S REALLY JUST THAT BAR.

EVERYTHING ELSE IS IN COMPLIANCE.

BUT THEN THE OTHER SMALLER LETTERS GET TOO SMALL TO PROVIDE THE TYPE OF HALO LIGHTING THAT WE NEED FOR THE SIGN.

[00:15:06]

YOU KNOW, WE DID. WE CAME UP WITH SOME OPTIONS OF JUST LIKE MAYBE DOING TWO BARS AND PUTTING THEM TOGETHER.

BUT IT WAS SAID THAT NO, THEY WOULD HAVE TO BE SEPARATED AND BRIGGS FREEMAN JUST WASN'T COMFORTABLE IN CHANGING THEIR LOGO.

WELL, YEAH AND I'D SAY IN GENERAL, I DO APPRECIATE THAT ON ALL THE OTHER CRITERIA, IT LOOKS LIKE YOU DID WORK TO TRY TO GET INSIDE OF IT.

SO I APPRECIATE THAT AND THAT YOU'RE TRYING TO GET YOUR CLIENT INSIDE OF IT.

SO I NOT WHAT I WOULD ASK FOR, BUT THAT'S NOT WHAT WE'RE HERE FOR.

SO I'M FINE WITH IT.

BUT I GUESS WE CAN PROBABLY TAKE A VOTE.

IT'S ONE COLOR AND IT'S NOT BIG FLASHING LIGHTS OR ANYTHING LIKE THAT.

SO ABSOLUTELY.

OKAY. ANY OTHER QUESTIONS FOR THE APPLICANT ANYONE? OKAY. I THINK WE'RE GOOD NOW.

THANK YOU VERY MUCH, SIR. I APPRECIATE YOU STICKING IT OUT TONIGHT.

WE'LL TRY A MOTION AND SEE WHAT HAPPENS.

MR. CHAIRMAN, I MAKE A MOTION THAT WE APPROVE ITEM NUMBER SEVEN ON THE SIGN BOARD AGENDA.

CASE NUMBER SV24-0009.

SUBJECT TO THE STAFF REPORT DATED AUGUST 16TH, 2024.

THE MOTION. DO WE HAVE A SECOND? SECOND? LET'S GO THROUGH THE VOTE AND THERE IT IS, 5 TO 1 BY OUR AWARD WINNING COMMISSIONER.

SO CONGRATULATIONS.

YOU DO MOVE ON TO COUNCIL AND SAME THING I EXPLAINED TO THE OTHER APPLICANT YOU CAN SAME PRESENTATION AND THEY'LL PROBABLY HAVE SOME QUESTIONS, COMMENTS TO OR MIGHT EVEN PUT YOU ON CONSENT. YOU NEVER KNOW.

BUT GOOD LUCK AT NEXT MEETING, SEPTEMBER 3RD.

WITH THAT, WE ARE ADJOURNED

* This transcript was compiled from uncorrected Closed Captioning.