Feb 20, 2025 Sign Board

ON AT 7:45 P.M.. HOWEVER, WE ARE STARTING OUR SIGN BOARD MEETING NOW FOR ANYONE WHO WOULD LIKE TO STICK AROUND FOR A COUPLE OF

[00:00:09]

I DON'T THINK WE'RE GETTING ANY TAKERS. NO, NO, NO, YOU HAVE TO GO WATCH THE REPLAY OF THIS AFTER WE FINISH IT.

WE DON'T HAVE ANY ADMINISTRATIVE COMMENTS. NO CHAIRMAN'S COMMENTS.

[5. Consider: Approving the minutes from the February 6, 2025, Sign Board Meeting.]

DO WE HAVE A MOTION ON THAT ITEM? MR. CHAIRMAN, I'LL MAKE A MOTION THAT WE APPROVE ITEM NUMBER FIVE ON OUR AGENDA.

WE HAVE A MOTION. DO WE HAVE A SECOND? ALL RIGHT.

LET'S VOTE PLEASE. MOTION PASSES SEVEN ZERO. WE'VE GOT TWO MORE ITEMS ON THE AGENDA THIS EVENING.

[6. Consider: SV25-0002, Sign Variances for Lusso Labs and Minerva Labs, located at 1203 S. White Chapel Blvd., Ste. 100 and 150.]

YES. THANK YOU. YES, THIS. THIS FIRST REQUEST TONIGHT IS FOR TWO SIGNS.

THEY'RE LOCATED AT 1203 SOUTH WHITE CHAPEL BOULEVARD, SUITE 100 AND 150.

THIS IS AN AERIAL VIEW OF THE PROPERTY. THIS IS THE BUILDING LOCATION.

AND THEN THIS IS THE TWO SUITE LOCATIONS. THIS IS JUST A SITE PLAN SHOWING WHERE THE TWO REQUESTED SIGNS ARE GOING TO BE.

THEY'RE LABELED SIGN D AND SIGN E. SO THE REQUEST HERE IS FOR THIS TYPE OF SIGN THAT IT'S JUST IT'S NOT AN ALLOWED SIGN TYPE. THEY'RE ASKING FOR A CABINET SIGN.

THAT'S KIND OF HANGING DOWN FROM THIS ARCHWAY HERE ON BOTH BOTH ELEVATIONS HERE.

AND THEN JUST COMPARING IT TO A REGULAR SIGN, IT DOES.

BOTH OF THESE SIGNS EXCEED THE ALLOWABLE SIGN WIDTH.

AND THE OTHER ASPECT IS THE NON-LIT LETTER DEPTH.

WHEN WE HAVE NON-LIT LETTERS, THERE'S A MINIMUM DEPTH OF TWO INCHES, AND THEY'RE REQUESTING ONE HALF INCH FOR THESE LETTERS ON THESE SIGNS.

AND AS YOU CAN SEE HERE, THIS IS WHERE THE SIGN WILL BE LOCATED.

IT'S GOING TO BE APPROXIMATELY 12IN FROM THE FRONT OF THE DOOR TO THE CENTER OF THE SIGN.

THE REASON THAT THEY'RE ASKING FOR KIND OF MORE OF A SUSPENDED SIGN LIKE THIS, A CABINET SIGN THAT'S SUSPENDED IS THERE'S JUST SOME DIFFICULTY IN LOCATION FOR FOR SIGNS ON THIS PARTICULAR BUILDING.

AND THIS IS THE OTHER SUITE WHERE THEY'RE REQUESTING THIS TYPE OF SIGN.

LUSSO LABS IS ALSO GOING TO BE PUTTING UP THIS OTHER SIGN ON THE OTHER SIDE OF THE BUILDING.

NO VARIANCE IS REQUIRED FOR THIS PARTICULAR SIGN.

THIS IS JUST SHOWING THE LEASE SPACE, SITE PHOTOS SHOWING THE BUILDING.

THE SQUARES ARE WHERE THESE TWO SIGNS WILL BE LOCATED, AND THESE ARE JUST THE OTHER SIDES OF THE BUILDING HERE.

JUST SHOWING THE OTHER BUILDINGS IN THIS PARTICULAR AREA.

SOME OF THE OTHER SIGNS THAT WE HAVE AROUND HERE.

YOU MAY RECALL SOME OF THESE OTHER SIGNS LIKE THIS.

THE PEABODY SIGN AND THE MPP BOTH REQUIRED VARIANCES, AS DID THIS THOSE WEALTH ADVISORS, THEY REQUIRED A VARIANCE AS WELL.

THERE ARE SOME GROUND SIGNS OUT THERE. THIS PARTICULAR BUILDING HAS THIS GROUND SIGN RIGHT BY IT, BUT THE OTHER BUILDINGS ALL HAVE GROUND SIGN AS WELL.

SOME MORE GROUND SIGNS IN THIS, THIS PARTICULAR DEVELOPMENT AND JUST SHOWING A COUPLE OF EXAMPLES OF OTHER HANGING CABINET SIGNS THAT WE HAVE IN THE CITY. WE HAVE THE SEPHORA THAT GOES WITH THE KOHL'S, AND THAT WAS APPROVED BY A SIGN VARIANCE.

AND THEN WE HAVE A MUCHACHO SIGN, WHICH WAS APPROVED VIA THE TOWN SQUARE MASTER SIGN PLAN.

I'LL BE HAPPY TO ANSWER ANY QUESTIONS. THIS WAS PROBABLY IN THE MEMO AND I DIDN'T SEE IT.

BUT I GUESS IF WE WERE TO APPROVE THESE SIGNS, I GUESS, ARE THERE ANY ADDITIONAL BY RIGHT ABILITY FOR THEM TO PUT ADDITIONAL SIGNS ON THE BUILDING OR. I MEAN, WOULD THIS KIND OF BE IT, SO TO SPEAK? WELL, WE DO ALLOW TWO SIGNS PER STOREFRONT. SO LIKE THE LUSSO LABS IS PUTTING ONE ON THE OTHER SIDE OF THE BUILDING.

BUT THIS WOULD TAKE FOR MINERVA, IT WOULD TAKE ONE OF THEIR SIGN LOCATIONS.

IF THEY WERE GOING TO PUT ONE ON THE OTHER, THEY COULD POTENTIALLY PUT A SIGN ON ANOTHER ELEVATION.

BUT IF THEY DID, THE I GUESS IF IT VIOLATED ANY OF THE VARIANCE OR THE ORDINANCE SIGN ORDINANCE, THEN IT WOULD HAVE TO COME IN FRONT OF US. YES.

OKAY, I GUESS POINT POINT BEING, I GUESS TO ME, ONE OF THE TRADE OFFS HERE IS.

I MEAN, THEY'RE SOMEWHAT HIDDEN IN LOCATION, SO THAT LOOKS A LITTLE NICER THAN IF IT'S JUST RIGHT AT THE TOP OF THE BUILDING.

[00:05:08]

SO I GUESS SOUNDS LIKE WE'D GET ANOTHER BITE AT THE APPLE.

SO OKAY, THAT WAS MY ONLY QUESTION. DOES ANYBODY ELSE HAVE QUESTIONS OF STAFF? NO. I MEAN, MOST OF THESE SIGNS ARE FAIRLY DISCREET.

THE WAY THEY'RE HUNG UNDERNEATH THAT SPACE. AND, I MEAN, I REALLY DON'T HAVE A PROBLEM WITH THEM.

I KNOW THAT THEY'RE NOT THE SAME TYPE THAT'S BEEN APPROVED, BUT BUT THEY'RE NOT THAT LARGE, AND THEY'RE VERY DISCREET THE WAY THEY'RE HUNG. SO I WOULD I WOULD BE WILLING TO SUPPORT THIS.

ANY QUESTIONS FOR STAFF THEN WE'LL DELIBERATE.

YEAH. GOOD. OKAY. WE'LL DELIBERATE, THEN WE'LL CALL THE APPLICANT UP ON AS THE APPLICANT HERE.

OKAY. YEAH. HOLD TIGHT RIGHT THERE. I GUESS. ANY OTHER THOUGHTS ON THIS SIDE THAT WE WANT TO DELIVER? I THINK THE SIGNS LOOK BETTER THAN THE SPECIMEN BOXES HANGING ON THE DOOR SO.

AND THIS BEING A RESIDENTIAL, YOU KNOW, LEANING TYPE STRUCTURE, IT'S REALLY HARD FOR SIGN PLACEMENT ON IT.

SO I THINK THIS IS ABOUT THE ONLY ALTERNATIVE THEY HAVE.

SO I KNOW I'M GOING TO SHOCK EVERYBODY, BUT I LIKE THIS.

WOW. WE ARE RECORDING THIS MEETING. RIGHT. OKAY.

ANY OTHER COMMENTS? I DON'T KNOW IF WE CAN TOP THAT ONE.

NO, I YEAH, I THINK RELATIVELY SPEAKING COULD BE IN A WORSE SPOT.

SO. YEAH. OKAY. IS THE APPLICANT, DO YOU HAVE ANYTHING YOU WANT TO? YEAH. OKAY. THAT'S USUALLY THE SMART APPROACH.

YEAH. NO. IT'S GOOD. BUT THANK YOU FOR SHOWING UP.

YOU DO HAVE TO PARTICIPATE TO TO TO WIN, SO TO SPEAK.

SO THESE ITEMS DON'T REQUIRE A PUBLIC HEARING.

SO I GUESS UNLESS THERE'S ANYTHING ELSE ON THIS ITEM, WE CAN ENTERTAIN A MOTION.

MR. CHAIRMAN, I MAKE A MOTION WE APPROVE ITEM NUMBER SIX ON OUR AGENDA SV 25-0002, SUBJECT TO OUR STAFF REPORT DATED FEBRUARY 14TH, 2025. ALL RIGHT. WE HAVE A MOTION. DO WE HAVE A SECOND? SECOND. ALL RIGHT. LET'S VOTE PLEASE. PASSES SEVEN ZERO.

CONGRATULATIONS AND GOOD LUCK AT THE CITY COUNCIL MEETING ASSUMING YOU MAKE THE NEXT MEETING ON APRIL 3RD.

CORRECT. MARCH 3RD. MARCH 3RD. MARCH 4TH. MARCH 4TH.

YES. OTHER THAN THAT, I WAS CLOSE. OKAY. THANK YOU SIR.

[7. Consider: SV25-0003, Sign Variances for Rise Souffle, located at 2001 W. Southlake Blvd., Ste. 155.]

ITEM SEVEN CONSIDERATION OF SIGN VARIANCE FOR RISE SOUFFLE.

MY EYES THAT BAD? YEAH. OKAY. YES. RISE SOUFFLE IS REQUESTING TWO SIGNS.

ONE IS A FLAT PANEL B SIGN TYPE IS HOW WE DESCRIBE IT, AND THE OTHER IS A MENU BOARD SIGN.

AND THIS IS FOR THEIR LOCATION AT 2001 WEST SOUTHLAKE BOULEVARD.

IT'S SUITE 155. THIS IS AN AERIAL VIEW. THIS IS SOUTHLAKE MARKETPLACE.

THIS IS DAVIS BOULEVARD HERE. AND THIS IS SOUTHLAKE BOULEVARD HERE.

AND THEN THIS IS THEIR APPROXIMATE LOCATION HERE.

AGAIN, THEIR SIGN SITE PLAN SHOWING THE PROPOSED SIGN PLACEMENT ON THE WEST ELEVATION.

SO THEY HAVE PROVIDED I BELIEVE IT'S YEAH THREE OPTIONS FOR THIS FLAT PANEL SIGN.

FLAT PANEL SIGNS ARE ONLY ALLOWED BY OUR SIGN ORDINANCE IN INDUSTRIAL AREAS.

THEY, SO THIS IS JUST NOT ALLOWED SIGN TYPE FOR THIS PARTICULAR ZONING.

BUT IN TERMS OF IF THEY WERE, IF IT WAS AN ALLOWED SIGN TYPE, THEY WOULD ONLY BE ALLOWED 25FT² FOR THE SIGN AREA.

AND ALL THREE OF THE VARIATIONS OF THE SIGN EXCEED THAT SIGN AREA.

ALSO, FOR A FLAT PANEL SIGN, IT'S LIMITED TO A NEUTRAL COLOR OTHER THAN WHITE.

AND AS YOU CAN SEE THESE THE PROPOSED PANELS ARE A DARK BLUE WITH A WITH GREEN AND BEIGE.

SO THE FIRST SIGN OPTION HERE IT'S APPROXIMATELY 47FT².

THE SECOND ONE IS 62FT². AND THE THIRD OPTION IS 78.3FT².

THE NEXT SIGN THAT THEY'RE REQUESTING IS A MENU BOARD SIGN.

WE DO ALLOW MENU BOARD SIGNS, BUT THE PLACEMENT MUST BE LOCATED AT THE SIDE OR REAR OF THE PRINCIPAL BUILDING, AND THEY'RE ASKING TO PLACE IT IN FRONT, RIGHT BY THE FRONT DOOR.

SO THIS IS OPTION ONE, JUST AN ENLARGEMENT SHOWING THE SIZE OF THE SIGN.

OPTION TWO A LITTLE BIT BIGGER. AND OPTION THREE A LITTLE BIT BIGGER.

AND THIS IS SHOWING WHERE THE PROPOSED MENU BOARD SIGN WOULD BE AND ENLARGEMENT OF THE MENU BOARD SIGN.

THESE ARE THE LEASE BASED SITE PHOTOS. JUST SOME OTHER SITE PHOTOS FOR THIS DEVELOPMENT.

[00:10:04]

THEY HAVE 30.5IN LETTERS AND IT'S A 39 INCH OVERALL HEIGHT FOR THAT SIGN TO GIVE SOME PERSPECTIVE.

MORE SITE PHOTOS. WE HAVE A LOT OF SITE PHOTOS FOR THIS PARTICULAR SHOPPING CENTER.

I'D BE HAPPY TO ANSWER ANY QUESTIONS. WHERE ELSE DO WE HAVE FLAT PANEL SIGNS? I MEAN, I KNOW YOU I KNOW YOU SAY WHERE THEY'RE ALLOWED, BUT, LIKE, WHERE ELSE DO WE ACTUALLY HAVE THEM THAT WE'VE APPROVED THEM IN THE LAST THREE, FOUR, FIVE YEARS? EVER SINCE WE ILLUSTRIOUSLY BECAME A SIGN BOARD.

THE ONLY ONES THAT ARE COMING TO MIND ARE IN MORE INDUSTRIAL AREAS.

I, I'M NOT SURE IF WE HAVE ONE THAT'S IN A NON INDUSTRIAL AREA.

IT'S JUST THE STYLE OF SIGN THAT THEY'RE LOOKING FOR HERE IS JUST A LITTLE BIT OF A DIFFERENT TYPE.

RECENT ONE THAT I RECALL IS THE IT'S OFF OF PEARSON LANE JUST NORTH OF UNION CHURCH. IT'S A GYMNASTICS SCHOOL THAT HAD A FLAT PANEL SIGN.

SO IT WASN'T IN NECESSARILY A RETAIL AREA. IF YOU'RE FAMILIAR WITH THAT FACILITY, IT'S I THINK IT'S GOT A COUPLE OWNERSHIPS, BUT THERE'S A COUPLE OF SPORT AND FITNESS TYPE TRAINING FACILITIES IN THERE, AND THEY HAD A FLAT PANEL SIGN APPROVED ON THEIR BUILDING. I UNDERSTAND THIS IS PART OF THEIR CORPORATE IDENTIFICATION PROGRAM.

THIS IS THEIR THEIR TYPICAL SORT OF LOGO OR TYPICAL SIGN IDENTIFICATION.

AND THEY DO THIS IN ALL OF THEIR LOCATIONS. IS THAT RIGHT? I'D HAVE TO DEFER TO THE APPLICANT. BUT YEAH, MY UNDERSTANDING IS THAT THEY'RE WANTING TO JUST STAY LOYAL TO THEIR BRAND.

ANY BEFORE WE DELIBERATE I GUESS ANY QUESTIONS FOR STAFF? OKAY. ALL RIGHT. NOW WE'RE GOOD. MAYBE WE'LL DELIBERATE REAL QUICK.

THEN WE'LL ASK THE REPRESENTATIVE TO COME UP.

MAYBE I SHOULD DEFER ON THIS ONE. DO YOU HAVE ANY COMMENT? WELL, I MEAN, I DON'T HATE THE SIGN, BUT IT'S DRAMATICALLY OVERSIZED FOR FOR THE LOCATION THAT WE'VE GOT HERE.

SO I STRUGGLE SETTING PRECEDENT BECAUSE, YOU KNOW, HERE WE GO.

I DON'T KNOW. I DON'T KNOW IF THAT'S HOW EVERYBODY ELSE FEELS.

WELL, I MEAN, ALL THE ALL THE OTHER THINGS ON HERE, I DON'T REALLY NECESSARILY MIND, BUT JUST, YOU KNOW, THERE'S A REASON WE SAT AROUND AND CAME UP WITH ALL THESE ORDINANCES AND IT WASN'T SO WE COULD JUST IGNORE THEM.

YEAH. SO IN TERMS OF BEING OVERSIZED, IF, IF IT WEREN'T A FLAT PANEL SIGN, IF IT WERE JUST LETTERS THAT WERE PINNED TO THE WALL, THEY WOULD ACTUALLY BE ABLE TO BE BIGGER, WOULDN'T THEY? YEAH. I BELIEVE AT THIS LOCATION THEY'D BE ALLOWED TO HAVE A 36 INCH LETTERS FOR THEIR SIGN BECAUSE OF THEY'RE SO, SO FAR SET BACK FROM SOUTHLAKE BOULEVARD. AND WE DO IT BASED ON THE DISTANCE TO SOUTHLAKE BOULEVARD.

SO LIKE THIS EXAMPLE HERE OPTION THREE IS THEIR LARGEST AND THEY'RE JUST OVER 36IN.

SO I THINK YEAH, THIS ONE IS JUST A LITTLE BIT TOO BIG IN TERMS OF THE LETTER HEIGHT.

RIGHT. SO THAT'S THAT'S WHAT MY POINT WAS, IS IF YOU PUSH THEM TO A SIGN TYPE THAT'S QUOTE UNQUOTE APPROVED, YOU ACTUALLY GET A BIGGER SIGN WHEREAS... BUT YOU MAYBE GET A NICER SIGN.

YOU KNOW, I, I DON'T HAVE A PROBLEM WITH THEIR LOGO.

I MEAN, I, I THINK IN TERMS OF SCALE, THE OPTION TWO ACTUALLY FITS THE, THE, THE PEDIMENT OF THE BUILDING BETTER.

SO, YOU KNOW, IF I WERE GOING TO, TO APPROVE IT, I WOULD, I WOULD OPT FOR OPTION TWO OR LESSER.

BUT I'M TRYING TO HAVE SOME FEEL FOR THE FACT THAT IT IS THEIR CORPORATE LOGO, AND WE'RE WE IT'S NOT UNUSUAL TO HAVE HAVE THAT. I THINK THE PROBLEM ON THIS, THIS BOARD IS YOU HEAR THAT FROM LITERALLY EVERY APPLICANT.

IT'S ALWAYS THEIR CORPORATE LOGO THAT THEY CANNOT SURVIVE WITHOUT.

BUT IT'S JUST I STILL THINK YOU COULD ADHERE TO THE CORPORATE LOGO WITH DIFFERENT MATERIALS.

SO I DON'T KNOW THAT THAT IT'S NOT THAT IT'S ABSOLUTELY HORRIFIC.

I JUST HATE SETTING PRECEDENT. PERSONALLY.

[00:15:11]

WE WE CAN ALWAYS INVITE THE APPLICANT UP HERE.

I GUESS YOU MIND COMING UP? HOW'D YOU KNOW, IT WAS ME.

WELL NO ONE ELSE SEEMED TO BE VERY EXCITED ABOUT SITTING AROUND FOR SIGN BOARD.

BUT. NO, IF YOU DON'T MIND STATING YOUR NAME AND ADDRESS, AND THEN WE CAN JUST ASK A FEW QUESTIONS.

CHRIS FLORES, I'M A RESIDENT OF GARLAND, TEXAS.

OKAY. ON 610 CRESTED COVE, IF THAT'S REQUIRED.

OKAY. QUESTIONS FOR THE APPLICANT. WHAT IS THE LOGO? THE ENTIRE SIGN OR SOME PARTS? YES, THE ENTIRE SIGN.

AND SUBMITTED TO THE GENTLEMAN. THAT VERY KINDLY HELPED ME PUT THE PACKAGE TOGETHER.

THERE WAS A LITTLE HISTORICAL INFORMATION ABOUT WHAT THE SIGN REPRESENTS.

OKAY. IT'S ACTUALLY A MOCK UP OF WHAT'S CALLED AN ARRONDISSEMENT IN PARIS, FRANCE, WHICH WOULD BE THIS IS THE TYPICAL STREET SIGN, KIND OF DENOTING IF YOU WOULD, A TYPE OF ZIP CODE IF YOU WERE IN A PARTICULAR AREA.

OKAY. AND THE NUMBER ABOVE, IT WOULD HAVE TO DO WITH WHAT STREET YOU'RE ON OR WHAT HAVE YOU.

SO IT'S A SEVERAL HUNDRED YEAR OLD SIGN. WE'VE TRIED TO STAY AS TRUE TO IT AS POSSIBLE.

THIS WILL BE THE ORIGINAL LOCATION IS IN INWOOD VILLAGE FOR ABOUT 17 YEARS NOW ONE OF THE TRIPADVISOR TOP THREE RESTAURANTS OUT OF 14,000 IN DALLAS.

OUR STYLE, OUR DESIGN, EVERYTHING IS HISTORICAL, ANTIQUE, ARTISAN MADE, YOU KNOW, RECLAIMED ITEMS. SO THE KIND OF NEON LIGHT HALO SIGN REALLY ISN'T FITTING WITH OUR IF YOU'VE EVER VISITED.

AND IF I KNEW I WAS GOING TO BE LAST, I WOULD HAVE BROUGHT SOME FRENCH CHAMPAGNE.

WE COULD HAVE MADE THE MEETING MORE FUN. I WISH YOU HAD, BUT IT REALLY IS QUITE HONESTLY, WHEN I FIRST CAME FROM THE PREVIOUS GROUP THAT I WORKED FOR FOR ABOUT 17 YEARS, AND OUR ORIGINAL FOUNDER WOULD TALK ABOUT THE SIGN, IT KIND OF WENT OVER MY HEAD, LIKE, WHY DON'T WE JUST MODERNIZE IT? BUT REALLY, AFTER MY SEVEN YEARS WITH THE GROUP AND THE BRAND KIND OF REVEALING ITSELF TO ME AS SOMETHING THAT'S JUST VERY DIFFERENT AND OLD WORLD, IT'S VERY TASTEFUL. IT'S NOT LOUD OR SHINY. WE USE KIND OF A LIGHT BULB.

I'M CRAZY ABOUT LIGHT BULBS. JUST IT'LL BE A 27 KELVIN WATT OR BELOW.

VERY SOFT COLOR. LASTLY, THEY'RE NOT THAT IT NECESSARILY WOULD MAYBE IMPACT YOUR DECISION HERE, BUT THERE IS ANOTHER BRAND THAT IS KIND OF GOING NATIONAL CALLED RISE BISCUITS OR SOMETHING LIKE THAT OUT OF I BELIEVE THEY'RE OUT OF NORTH CAROLINA.

THEY'RE ACTUALLY PRETTY GOOD FOOD. BUT I FEAR THAT IF WE KIND OF MISS WHAT THE GUESTS, ESPECIALLY IN THE DFW METROPLEX, HAVE GOTTEN USED TO ASSOCIATING WITH OUR BRAND, THAT WE COULD JUST GET BLENDED IN WITH SEVERAL OTHER DIFFERENT TYPES OF CONCEPTS.

I COMPLETELY RESPECT ALL THE QUESTIONS. IN FACT, I ADMIRE THEM BECAUSE IT'S WHAT PROTECTS AN ENVIRONMENT LIKE SOUTHLAKE.

BUT I WILL TELL YOU IN UTICA SQUARE IN TULSA, IN THE WOODLANDS, WHICH THEIR DESIGN REVIEW COMMITTEE.

I MEAN, I HAD A LOT MORE HAIR BEFORE WE BUILT A RESTAURANT THERE.

THEY ORIGINALLY SAID NO. AND THEN UPON THE EXPLANATION AND THEN SEEING IT, IN FACT, THEY ACTUALLY MINIMIZED THE SIZE.

WE PUT IT UP. AND THEN I APPEALED, SAYING, I KIND OF THINK WE'RE LOST ON THE WALL THERE, AND THEY PERMITTED ME TO GO TO A LARGER SIZE.

THE THREE OPTIONS THERE WERE REALLY JUST AS OPTIONS WHAT EVERYBODY WOULD LIKE.

OBVIOUSLY, SELFISHLY, SELFISHLY, I'D LIKE TO SEE IT BE THE LARGEST IT COULD BE.

WE ARE FAR BACK FROM SOUTHLAKE BOULEVARD, BUT HONESTLY, NO SIZE SIGN IS GOING TO GET US THERE ANYWAY.

IT'S REALLY ABOUT THE GUESTS. I MEAN, I'M ALREADY GETTING HAMMERED WITH EMAILS FROM LADIES WHO HAVE DINED IN DALLAS FOREVER, AND IT'S REALLY JUST MAKING THEM COMFORTABLE THAT WE'RE NOT SOME FRANCHISE, WE'RE NOT SOME SPIN OFF.

WE'RE THE REAL DEAL OF WHAT THEY'VE GOTTEN USED TO DOWN IN INWOOD VILLAGE FOREVER.

SO CURRENTLY ON THE ON THE AWNING THERE, NOW THERE IS A GIANT SECTION OF LIKE CHICKEN COOP WIRE TO PREVENT BIRDS FROM ROOSTING IN THERE.

AS PART OF OUR SCOPE OF OUR WORK, I'M FILLING ALL THAT IN AND MATCHING IT WITH WHAT THE REST OF THE CENTER HAS DONE, AND I'D GO SO FAR AS TO SAY, I THINK EVERYBODY WOULD REALLY LIKE IT.

IT'S IT'S NOT LOUD AND IT'S JUST VERY TASTEFUL.

OTHER QUESTIONS FOR THE APPLICANT? I HAVE A QUESTION.

YES, MA'AM. SO IT SOUNDS LIKE YOUR EXPLANATION OF IT TRYING TO REPLICATE A STREET SIGN IS WHY THE PANEL TYPE OF SIGN.

[00:20:04]

SO I BELIEVE YOU ALSO HAVE A LOCATION IN CLEARFORK.

WE DO. SO WHAT KIND OF SIGN? IT'S THE SAME SIGN.

THE ONLY DIFFERENCE WHICH WE'VE DONE THAT HAS KIND OF EVOLVED IT BASED ON SOME SUGGESTIONS OF OTHER CITIES WHICH I'VE ACTUALLY COME TO LIKE IS IN THE CLEARFORK SIGN THE LETTERS ARE NOT RAISED THE QUARTER INCH LIKE THEY ARE HERE, IT'S LITERALLY FLAT, FLAT. AND WE ACTUALLY HAD THEM MADE FOR US BY LIKE A STREET SIGN COMPANY OUT OF NEW YORK.

AND SO THE ONLY CHANGE NOW IS JUST A LITTLE BIT OF THE TEXTURE WHERE THOSE WHITE LETTERS ARE, ARE RAISED OFF A QUARTER OF AN INCH JUST SO THAT WHEN YOU'RE STANDING LIKE DIRECTLY BELOW IT, IT HAS JUST SOME MORE CHARM AND CHARACTER. OTHER THAN THAT, COLORS, I MEAN, EVERYTHING IS THE SAME.

ANY OTHER QUESTIONS FOR THE APPLICANT? MAYBE THIS IS AN OLDER SIGN, BUT I JUST TRIED TO PULL UP THE INWOOD SIGN TO GET A FEEL FOR IT, AND IT LOOKS REALLY DIFFERENT. IT DOESN'T HAVE THE BLUE. IT'S A LITTLE BIT MORE MUTED GREEN. I DON'T KNOW IF THAT WOULD MAKE EVERYONE MORE COMFORTABLE, BUT WELL THAT COULD BE THE FACADE POSSIBLY.

OKAY. THERE'S AN EXTENSION FROM THE BUILDING TO PREVENT PEOPLE FROM HAVING LIKE WIND COMING IN THE FRONT DOOR.

AND IT'S IT'S ESSENTIALLY AN IRON ON DECAL TO THAT BLUE AWNING FABRIC.

OKAY. ANY OTHER QUESTIONS FOR THE APPLICANT? ALL RIGHT.

THANK YOU VERY MUCH. WE'LL CALL YOU BACK UP. OKAY.

THANK YOU. ANY OTHER DELIBERATIONS ON THIS ONE? ANY SUGGESTIONS AS TO A MOTION? I THINK I'M NOT GOING TO GO FOR THE BIG ONE AT ALL, THE LARGER ONE.

YOU KNOW, I MEAN, I DON'T JUST HATE THE SIGN IN GENERAL.

IT'S JUST BUT, YOU KNOW, IT'S IT'S FAR EXCEEDING WHAT OUR SIGN ORDINANCE ALLOWS FOR FOR THIS.

AND I DON'T CARE HOW BIG YOU MAKE THE SIGN UNLESS YOU PUT IT ON TOP ON A TOWER NOBODY'S GOING TO SEE IT FROM 114 ANYWAY.

THEY'RE GOING TO KNOW WHERE THEY'RE GOING. AND HOPEFULLY THIS PLACE HAS A STREET ADDRESS OTHER THAN N SEVEN SO THAT PEOPLE CAN FIND.

SO I DON'T KNOW. I'M MORE FOR A SMALLER SCALED DOWN SIGN MYSELF.

YEAH. YEAH. NO, I'M TRYING TO FIND THE INWOOD SIGN.

I MEAN, IT LOOKS LIKE THERE'S A WAY IT WAS DONE WHERE MAYBE IT WASN'T A FLAT PANEL.

YEAH. I MEAN, I MADE A COMMENT. I MEAN, JUST LOOKING AT THE THE THREE OPTIONS THEY GAVE.

THE OPTION TWO IS JUST GOT THE, IT'S THE APPROPRIATE SCALE TO THE PEDIMENT OF THE BUILDING.

THE OTHER THE SMALLEST ONE IS JUST TOO SMALL.

IT, IT ACTUALLY, IT ACTUALLY LOOKS AWKWARD. SO I MEAN, I WOULD ENCOURAGE, YOU KNOW, THE OPTION TWO PERSONALLY.

I WOULD AGREE WITH THAT AS WELL. BUT WE HAVEN'T DISCUSSED THE MENU BOARD BECAUSE THEY DON'T HAVE A I THINK THIS IS GOING TO BE THE MAIN ENTRANCE, I BELIEVE, I THINK BECAUSE THE BACK IS THE SERVICE ENTRANCE.

SO I DON'T THINK THAT WOULD BE APPROPRIATE. SO I DON'T KNOW.

AND IT LOOKS LIKE ALSO THAT THEY'RE GOING TO TAKE AWAY ALL THE GLASS.

IT'S GOING TO BE CLOSED UP. SO YOU KNOW, THE MENU BOARD ON THE OUTSIDE I GUESS IS FOR PEOPLE JUST PASSING BY WANTING TO TAKE A LOOK AT IT AND SEE WHAT THE WHAT THE FARE IS, SO, IS THIS THE BUILDING THAT'S GOING TO BE LIKE WHERE THEY HAVE A COURTYARD SHARED WITH THE OTHER RESTAURANT? YEAH, IT USED TO BE THE HALLMARK STORE. I MAYBE JUST TO GET TO THE PUNCH LINE.

I THINK I'M SUPPORTIVE OF EVERYTHING ON HERE EXCEPT FOR THE FLAT PANEL SIGN.

I DON'T I MEAN, SINCE IT'S SO FAR OFF SOUTHLAKE BOULEVARD, I DON'T MIND THE SIZE OF IT NECESSARILY, BUT I JUST, YOU KNOW, I CAN'T GO THERE ON A FLAT PANEL [INAUDIBLE].

AND I THINK THEY CAN, IF THEY'RE AS GOOD AS THEY SAY THEY ARE, I THINK THEY CAN SURVIVE DOING A DIFFERENT FORMATTED SIGN.

YOU THINK THEY COULD RISE TO THE OCCASION WE HAVE IN TOWN? YOU THINK THEY CAN RISE TO THE OCCASION? YOU ARE DAD, AREN'T YOU? THAT'S A GOOD DAD JOKE. THAT'S. THAT'S MY $0.02.

KNOW IF ANYBODY HAS ANY OTHER THOUGHTS OR EMOTION THEY WANT TO CRAFT.

I MEAN, I'M PERSONALLY OKAY WITH IT THE WAY THAT THEY'VE REQUESTED IT WITH OPTION TWO. I THINK KIND OF THAT STREET SIGN LOOK IN THE INDUSTRIAL ALMOST LOOK IS ACTUALLY KIND OF TRENDY RIGHT NOW, SO I'D BE OKAY WITH IT. LET'S TAKE A CRACK AT IT AND SEE WHICH OPTION RISES TO THE TOP.

[00:25:06]

SPECIFICALLY SPECIFICALLY NOTING APPROVAL OF SIGN OPTION NUMBER TWO AND NOTING APPROVAL OF THE MENU BOARD SIGN. OKAY. WE HAVE A MOTION SECOND. OKAY, LET'S GO AND VOTE, PLEASE. AND PASSES FIVE TO TWO.

CONGRATULATIONS. ONE THING I MIGHT TELL YOU TO DO, IF YOU DON'T MIND, IS AND YOU DON'T, YOU DON'T HAVE TO COME BACK UP, BUT JUST BRING SOME EXAMPLES FROM SOME OF YOUR OTHER STORES YOU'RE KIND OF TALKING ABOUT THEM.

COUNCIL LOVES SEEING THAT KIND OF STUFF IN TERMS OF IN THE NEXT COUNCIL MEETING, I'LL GET THIS RIGHT THIS TIME, IT'S MARCH 4TH, ASSUMING THAT YOU MAKE THAT MEETING, I'D BRING SOME EXAMPLES OF YOUR OTHER STORE SIGNS SO THEY CAN KIND OF SEE THOSE, AND THEY'LL HAVE IT AS CONTEXT AND AND YOU'LL GET SEVEN, SIX MORE FRESH OPINIONS IN THAT MEETING AS WELL.

SO CONGRATULATIONS. GOOD LUCK AT THE NEXT MEETING.

WITH THAT, WE ARE ADJOURNED.

* This transcript was compiled from uncorrected Closed Captioning.