>> NOW, WOW, WE GOT A FAN CLUB. [00:00:04] NORMALLY, WE DON'T ALLOW APPLAUSE FROM THE GALLERY, BUT WE'LL MAKE ONE SMALL EXCEPTION. SOMEONE'S GOING TO TAKE A QUICK BREAK REAL QUICK, BUT WHAT I'LL DO IS WE'LL GO AHEAD AND CALL [1. Call to Order.] THE SIGNBOARD MEETING INTO ORDER TO KEEP THINGS GOING, BUT WE'LL SLOW PLAY IT JUST A LITTLE BIT AND DO SOME OF OUR FRONT END ADMINISTRATIVE ITEMS. WITH THAT, I WILL CALL TO ORDER THE AUGUST 7, 2025 SIGNBOARD MEETING. I DON'T THINK THERE'S ANY ADMINISTRATIVE COMMENTS. NO, I SEE A NOD OF THE HEAD, AND I'LL SAY THE SAME ON CHAIRMAN COMMENTS. [4. Chairman Comments] JUST MAYBE ONE QUICK CHAIRMAN'S COMMENTS. I KNOW WE GOT A FEW COMMENT CARDS UP HERE ABOUT CERTAIN SIGNS. WE GENERALLY DON'T DO PUBLIC HEARINGS DURING SIGNBOARD MEETINGS. I GUESS IF WE GET INTO ONE OF THESE AND IT REALLY LOOKS LIKE WE NEED TO MAYBE NOTE SOME THINGS FOR THE RECORD, WE'RE HAPPY TO DO SO, BUT I GUESS LET'S GET INTO THEM AND SEE IF THAT'S SOMETHING THAT'S ESSENTIAL OR NOT IN TERMS OF KEEPING THINGS GOING BECAUSE I THINK MOST OF THEM ARE PRETTY MUCH IN SUPPORT, SO I THINK WE GET THE SENTIMENT. [5. Consider: Approving the minutes from the May 22, 2025, Sign Board Meeting.] WITH THAT, ITEM NUMBER 5 IS CONSIDERATION APPROVAL OF THE MINUTES FROM THE MAY 22, SIGNBOARD MEETING. WE'VE ALL BEEN PROVIDED A COPY OF THOSE. ANY QUESTIONS, COMMENTS BEFORE WE ENTERTAIN A MOTION. >> MR. CHAIRMAN, I MAKE A MOTION. WE APPROVE ITEM NUMBER 5 ON THE AGENDA. >> WE HAVE A MOTION, DO WE HAVE A SECOND? >> A SECOND. >> LET'S GO AHEAD AND VOTE, PLEASE. ITEM NUMBER 5, PASSES 70. [6. Consider: SV25-0008, Variances to the Southlake Town Square Master Sign Plan for Hooky Entertainment, located at 1450 Plaza Place.] NOW WE WILL MOVE INTO ITEM NUMBER 6 ON OUR AGENDA. WE HAVE THREE ITEMS. ITEM NUMBER 6 IS A SIGN VARIANCE FOR HOOKY ENTERTAINMENT. >> AT HOOKY ENTERTAINMENT, WHICH IS THE FORMER EVO ENTERTAINMENT LOCATION, IS REQUESTING APPROVAL OF SIGN VARIANCES UNDER THE SOUTHLAKE TOWN SQUARE MASTERS SIGN PLAN REGULATIONS, AND THIS IS FOR FIVE ATTACHED BUILDING SIGNS, AND THEY'RE LOCATED AT 1450 PLAZA PLACE. THIS IS AN AERIAL VIEW OF THE PROPERTY. THIS IS THE SIGNS PLAN SHOWING THE LOCATIONS FOR THE FIVE SIGNS. WE HAVE A COMPARISON HERE OF WHAT THEY'RE ASKING FOR COMPARED TO WHAT EVO HAD, AND THEN ALSO WHAT IS ALLOWED BY THE SOUTHLAKE TOWN SQUARE MASTER SIGN PLAN. THIS FIRST SIGN HERE ON THE WEST ELEVATION FACING PLAZA PLACE. THE LETTER HEIGHT PERMITTED BY TOWN SQUARE, THE MASTER SIGN PLAN IS 61 INCHES AND A SIGN AREA OF 203 SQUARE FEET. THEY'RE REQUESTING A LETTER HEIGHT OF 130 INCHES AND A SIGN AREA OF 407 SQUARE FEET, AND THAT IS A LITTLE BIT SMALLER THAN THE PREVIOUSLY APPROVED EVO ENTERTAINMENT, WHICH WAS 135 INCHES AND 478 SQUARE FEET. THE NORTH ELEVATION. AGAIN, THE ALLOWED LETTER HEIGHT WOULD BE 61 INCHES AND THE SIGN AREA ON THIS ELEVATION WOULD BE 111 SQUARE FEET. THEY'RE AGAIN ASKING FOR THE 130 INCHES AND 437.1 SQUARE FEET. THE PREVIOUSLY APPROVED EVO ENTERTAINMENT SIGN WAS 135 INCHES AND 478 SQUARE FEET. THE NEXT SET OF SIGN'S ON THE NORTH ELEVATION FOR MOVIES, BOWLING, FOOD, AND GAMES. UNDER THE TOWN SQUARE MASTER SIGN PLAN, THEY'D BE ALLOWED 111 SQUARE FEET. THIS PROPOSED SIGN IS 332.8 SQUARE FEET, AND THEN THE PREVIOUSLY APPROVED EVO ENTERTAINMENT SIGN, WHICH WAS SIMILAR, SAYING THE FILMS LANES AND GAMES WAS 315.4 SQUARE FEET. MOVING TO THE EAST ELEVATION, THE SIGN WOULD BE ALLOWED 61 INCHES AND 203 SQUARE FEET. THEY'RE PROPOSING 130 INCHES AND 437.1 SQUARE FEET, AND THE EVO ENTERTAINMENT SIGN WAS 135 INCHES AND 478 SQUARE FEET. ON THE SOUTH ELEVATION, AGAIN, THEY'RE SHOWING A MOVIES BOWLING, FOOD AND GAME SIGN. THEY'D BE ALLOWED 111 SQUARE FEET. THEY'RE PROPOSING 208.2 SQUARE FEET, AND THEN THE EVO ENTERTAINMENT, THEY HAD THAT LITTLE PLAY SYMBOL, AND THAT SIGN AREA OF THAT WAS 181.6 SQUARE FEET. THESE ARE JUST A LITTLE BIT MORE DETAILS FOR EACH OF THE DIFFERENT SIGN TYPES. THIS IS THE WEST ELEVATION, SIGN A1, SIGN A2 ON THE NORTH ELEVATION, B2 ON THE NORTH ELEVATION, A3 ON THE EAST ELEVATION AND B1 ON THE SOUTH ELEVATION. WE HAVE SOME SITE PHOTOS. THIS IS THE WEST ELEVATION, AND THE NORTH ELEVATION, AND THE EAST ELEVATION. THE SOUTHWEST ELEVATION. JUST A REMINDER OF WHAT THE EVO ENTERTAINMENT SIGNS LOOK LIKE. [00:05:04] HAPPY TO ANSWER ANY QUESTIONS. >> QUESTIONS FOR STAFF. THANK YOU, STAFF. I GUESS YEAH I WAS GOING TO SAY ONCE YOU LEAVE UP ONE OF THOSE SIGNS, TYPICALLY WHAT WE DO IN THESE CASES IS WE'RE GOING TO GO THROUGH EACH SIGN REALLY QUICKLY AND GET ANY FEEDBACK. IN THAT WAY, WHEN WE CALL THE APPLICANT UP, WE'LL ALREADY HAVE WHAT WE NEED TO GET INTO A CONVERSATION ON WHERE WE'LL END UP. I GUESS AS USUAL, WE GO ONE BY ONE HERE AND JUST SEE WHAT FOLKS THINK. MAYBE STARTING WITH I GUESS, I DON'T KNOW WHAT THE BEST SLIDE TO LEAVE IT ON IS OR MAYBE JUST START WITH A1. I GUESS I DON'T KNOW IF IT'S EASY TO CYCLE THROUGH THIS ONE. THIS IS A1. THIS IS THE WESTERN ELEVATION. ANY THOUGHTS ON THIS? >> ISN'T THAT SIGN ALREADY THERE? ISN'T THAT THE ONE THAT THEY'VE ALREADY GOT? >> NO. THERE ISN'T A SIGN THERE. RIGHT NOW, THEY HAVE A BANNER UP. IT'S JUT SAYS HOOKY ON IT. >> THEN WE'LL PROBABLY AGAIN, GO WITH MAJORITY RULE HERE. EVERYBODY'S WELCOME TO WEIGH IN, BUT WE'LL HAVE TO TRY TO FIND FOUR VOTES FOR SOMETHING. >> WELL, THIS ONE IS THE LEAST OFFENSIVE OF ALL OF THEM. I THINK I COULD GO WITH THIS. >> YEAH. IT BASICALLY JUST FACES INSIDE THE DEVELOPMENT. >> IT'S ACTUALLY A SIGN THAT PEOPLE WOULD USE TO FIND THEIR WAY TO ACTUALLY KNOW WHERE THE FRONT DOOR IS, SO I CAN SEE THAT PREVIEW. >> WE'LL GO ON TO A2. THANK YOU. THIS IS THE SIDE THAT FACES 114. THE NORTH ELEVATION THOUGHTS HERE. >> CONSIDERING THAT IT'S JUST A MATTER OF WHAT THE WORDS SAY. THEY'RE SMALLER IN ALMOST EVERY POSITION. SINCE THIS HAS BEEN APPROVED BEFORE, I DON'T KNOW WHY WE WOULDN'T APPROVE IT NOW. I DON'T SEE ANYTHING OBJECTIONABLE TO ANY OF THE DESIGN OF THE SIGNS AND THE LETTERS THAT THEY PUT UP. THAT'S JUST MY OPINION. >> YEAH. I THINK THE ONLY REASON THAT I THINK IT WOULD BE HELPFUL TO GO THROUGH IT IS I KNOW THAT I'VE HEARD VARIOUS THOUGHTS ABOUT MAYBE IT WAS A LITTLE TOO BIG LAST TIME, SO I GUESS OBVIOUSLY, WE'LL SEE WHAT COUNCIL THINKS, BUT THIS IS A GOOD TEST CASE FOR TRYING TO REFINED THINGS ON THE FLY EFFORTS THAT WE TALKED ABOUT IN WORK SESSION. YEAH. ANY THOUGHTS ON THIS ONE? >> I COULD BE OKAY WITH IT. I THINK THAT IT'S 10 FEET TALL, JUST TIPPED IN THE EVO SIGN WITHOUT THE ENTERTAINMENT IS 11 FEET. IT'S A FOOT SMALLER THAN THE EVO WORD ITSELF, AND IT'S A REASONABLE SMALLER. I DID AGREE THE OTHER ONE WAS WAY TOO BIG, SO I THINK THIS WOULD PROBABLY BE ABOUT AS BIG AS I COULD APPROVE, BUT I'D BE OKAY WITH IT. >> I WOULD LIKE TO SEE IT SMALLER BECAUSE BASED ON THE REPRESENTATION OF WHAT THE SIZE THE EVO SIGN WAS, WHICH WAS JUST GLARING. I THINK THAT HAVING A REDUCED SIGN ON THE A2 SIDE WOULD BE PLENTY. IF THE B2 IS SUFFICIENT FOR PEOPLE TO READ, THEN WHY CAN'T THE A2 BE IN THE SAME FONTS. >> LET'S TAKE BOTH OF THOSE WHILE WE'RE HERE. I THINK YOU'RE SAYING YOU WOULDN'T MIND SEEING A SMALLER VERSION OF A2 AND SAME COMMENT ON B2? YES. WE'LL KEEP PLOWING AHEAD HERE. GO AHEAD AND LOOK AT A3. YEAH. THIS IS THE EAST ELEVATION ON THE BACK, SO TO SPEAK. THOUGHTS HERE? >> I'D LIKE TO KNOW IF THERE'S ANYBODY FROM THE SURROUNDING NEIGHBORHOOD THAT HAS ANY COMMENTS ON THIS BECAUSE THEY WERE THE ONE THAT GOT TO ENJOY THE EVO OVER THERE. IT WAS SHINING BRIGHTER THAN THE MOONLIGHT. IT'D BE INTERESTING TO FIND OUT WHAT THEIR THOUGHTS ARE. >> I DON'T THINK WE HAVE ANY COMMENT CARDS FROM THEM. BUT I GUESS I'M ASSUMING YOU'RE SAYING YOU WOULD MAYBE MAKE THE SAME COMMENTS HERE YOU MADE BEFORE. ANY OTHER COMMENTS ON THIS ONE? [00:10:03] LET'S LOOK AT SIGN B1. HERE WE GO. THIS IS SOUTH ELEVATION. THE FACES THE PARKING GARAGE. I PROBABLY DON'T HAVE ANY COMMENTS HERE. IT FACES THE PARKING GARAGE. >> MY COMMENT IS THAT'S SOMEWHAT REDUNDANT THE MOVIES, BOWLING, FOOD, GAMES THAT ALREADY HAS IT ONE AREA. I'M NOT SURE THAT IT'S NEEDED TWICE. >> ANY OTHER THOUGHTS? >> YEAH, I THINK I AGREE WITH LAURA. I MIGHT RATHER SEE SOME TYPE OF LOGO THERE OR SOMETHING DIFFERENT THAN JUST THE WORDS. >> ANY OTHER THOUGHTS? VARYING THOUGHTS ON EITHER FINE OR WHAT ELSE COULD GO THERE. LASTLY, SIGN B2. THERE WE GO. WE ALREADY TALKED ABOUT THAT ONE. PERFECT. I GUESS IF I'M HEARING THIS CORRECTLY, IT SOUNDS LIKE MAYBE WHAT WE CAN TALK TO THE APPLICANT ON IS ARE THERE SMALLER VERSIONS OF A2 AND B2 AND A3 THAT THEY WOULD BE WILLING TO SHOW AS ALTERNATES. MAYBE WE CAN JUST HEAR THEM OUT ON B1 IN TERMS OF THEIR THOUGHTS THERE, AND MAYBE THAT'LL CARRY A MAJORITY. WITH THAT, I GUESS I'M ASSUMING WE HAVE THE APPLICANT HERE THIS EVENING AND THAT'S THE CROWD OVER THERE. YES. YOU DON'T MIND GOING AHEAD AND COME UP AND NAME AND ADDRESS FOR THE RECORD. YOU HEARD SOME OF THE COMMENTS AND ADMITTEDLY, SOME OF THIS IS LEGACY, ADMITTEDLY, IF YOU LOOK AROUND TOWN, IT WAS ONE OF THE BIGGER SIGNAGE PACKAGES WE'VE EVER APPROVED, AND I THINK A LOT OF US GOT FEEDBACK ON IT. ALBEIT, WE LOVE HAVING YOU GUYS IN TOWN. WE LOVE HAVING SOMEONE IN THAT MOVIE THEATERS ACTIVATING THE SPACE. THAT WAS WHAT GRANTED THE EXCEPTION, AND I THINK WE'RE TRYING TO SEE IS THERE A MIDDLE GROUND HERE OR NOT IN TERMS OF YOUR SIGNS REALLY NEED TO BE THIS BIG FOR YOUR BUSINESS TO SUCCEED OR ELSE IT WILL ABSOLUTELY FAIL OR NOT. I THINK THAT'S WHAT WE'RE JUST TRYING TO FERRET THROUGH. IF YOU DON'T MIND NAME AND ADDRESS FOR THE RECORD, WE'LL GET INTO [OVERLAPPING]. >> SURE. I'M DEBBIE MOLS, AND I RESIDE AT 14201 SOVEREIGN ROAD. THAT'S THE PATTISON ID LOCATION. AS FAR AS THE SIZE OF THE SIGNS, THE FACILITY IS HUGE. >> YEAH. YOU MIGHT BE SPEAKING A LITTLE BIT [OVERLAPPING]. >> I DON'T TALK TOO MUCH. >> I WANT TO MAKE SURE WE GET IT ON THE RECORD HERE. >> THE FACILITY AND THE SQUARE FOOTAGE OF THE BUILDING IS ABSOLUTELY BIGGER THAN ANYTHING IN THE AREA AS WELL. I THINK BASED ON THE FACT THAT IT IS THE PLACEMENT AND LOCATION OF THE SIGNAGE IS CONSISTENT TO WHAT WAS ORIGINALLY APPROVED IS A BIG FACTOR IN MAKING IT SUCCESSFUL. I THINK THAT'S WHY WE HAD THE IMPACT THAT WE HAD BEFORE AS FAR AS THE BRANDING FOR A QUALITY ENTERTAINMENT VENUE. I BELIEVE THAT THE SQUARE FOOTAGE OVERALL WAS REDUCED. WE ELIMINATED A SIGN ON THE FRONT OF THE BUILDING ON THIS PROPERTY. AS FAR AS REDUCING THE SQUARE FOOTAGE OF THE SMALLER COPY, B2, IT'S ALREADY SMALL, AND THERE'S MORE COPY THAN FILMS, LANES, AND GAMES, AND THAT WAS A LARGE COPY. AS FAR AS THE LOGOS GO, THE HOOKIE IS A SCRIPT COPY VERSUS THE EVO BEING A BOLD STANDARD COPY. IT'S GOING TO BE HARDER TO READ THE HOOKIE THAN IT WOULD BE THE EVO. I THINK THAT'S ONE REASON WHY THEY RECOMMENDED IT KEEPING THE CONSISTENT SIZE AND PLACEMENT. BUT WE WOULD HAVE TO GO BACK TO THE OWNERS. WE HAVE THE MARKETING TEAM HERE AND ALSO THE LANDLORD WHO'S ALREADY APPROVED THE SQUARE FOOTAGE, THE LAYOUTS, AND THE PLACEMENTS. >> THAT'S FAIR. OKAY. AS I WAS LOOKING THROUGH THIS, I THINK MAYBE AGAIN, PARTIALLY, WE'RE THE MESSENGER HERE. WE'RE TRYING TO GET YOU READY FOR CITY COUNCIL. >> RIGHT. >> OR ELSE WE'RE NOT DOING OUR JOBS. I WOULD LIKE TO SEE WHAT WE'RE GOING TO SAY OR NOT. WE'RE TRYING TO GET YOU READY FOR THAT. [00:15:03] I THINK MAYBE LIKE AND I'M GOING TO TALK BOTH TO YOU AND SOME OF MY COMMISSIONERS HERE AS WELL. MAYBE ONE PATH WE COULD GO IS TYPICALLY WHAT WE TRY TO DO IS HAVE YOU READY TO PRESENT SOME ALTERNATIVES AT CITY COUNCIL SO THAT IF THEY BEGIN TO HAVE HEARTBURN, YOU DON'T HAVE TO NECESSARILY MAYBE TABLE THE MEETING, YOU CAN TALK ABOUT SOME SOLUTIONS ON THE FLY. AS AN EXAMPLE, I THINK AN ALTERNATIVE ON B2, WHICH IS SHOWN TO BE 332 SQUARE FEET WOULD BE TO SHOW THAT ONE ALSO THE SAME SIZE AS B1, WHICH IS 208. THAT WOULD CHECK THE BOX ON WHAT WOULD THAT LOOK LIKE AS THE SAME SIZE AS THE B1. I I THINK HAVING AN ALTERNATIVE ON B2 THAT WAS 208 INSTEAD OF 332. >> OKAY. >> WOULD BE SOMETHING COUNSEL COULD LOOK AT. THEN ON A2, AND A3 THAT ARE ROUGHLY 437 SQUARE FEET, I DON'T KNOW WHAT THE MAGIC NUMBER IS. I DON'T KNOW IF IT'S SIZING THAT DOWN, 20%, 25%, I DON'T KNOW IF IT'S TAKING IT DOWN TO LIKE 330 SQUARE FEET. SOMETHING PROPORTIONATELY LIKE THAT WHERE YOU CAN SHOW THEM AND YOU'RE MORE THAN WILLING TO ADVOCATE TO THEM THAT YOU NEED THE BIGGER ONE FOR ALL THE REASONS THAT YOU JUST NOTED. I DON'T KNOW IF THE COMMISSIONERS, I GUESS, WOULD THAT BE A ALTERNATIVE THAT WE COULD PROVIDE COUNSEL TO. >> I THINK 25% WOULD BE A GOOD STARTING POINT BECAUSE AS YOU SAID BEFORE, WE'RE IN OUR HASTE TO GET THESE GUYS OPEN, APPROVE THAT SIGN PACKAGE THAT WAS THERE BEFORE. >> I DO REMEMBER THAT WAS LIKE A HUGE RUSH AND IT WAS LIKE, THEY'RE ALREADY OPEN. [OVERLAPPING] IT'S ACTUALLY CALLED A SPECIAL MEETING ON THAT. NOW THAT I REMEMBER ABOUT THAT. WE ACTUALLY CAME UP HERE FOR THAT. >> I WOULD NEVER VOTE FOR THAT AGAIN. THAT IS ONE OF THE BIGGEST MISTAKES WE EVER MADE WAS APPROVING THAT SIZE OF THE SIGN. >> OKAY. >> I HAVE A QUESTION. IS THE MOVIES BOWLING FOOD GAMES, IS THIS A FRANCHISE, AND YOU ALWAYS HAVE ALL FOUR OF THOSE WORDS? LOOKS JUST LIKE A LOT OF WORDS ON THE SIDE OF THE BUILDING. >> YES. THAT IS A TAG LINE. >> OKAY. >> I GUESS WOULD YOU BE AMENABLE TO WHEN YOU PRESENT THIS TO COUNSEL WITHIN OUR RECOMMENDATION. I THINK MAYBE JUST STATED CLEARLY FOR THE RECORD ON B2 SHOWING A 208 VERSION VERSUS JUST A 332. YOU CAN ADVOCATE FOR 332, BUT HAVE THAT AS AN ALTERNATIVE. THEN THE SAME THING ON A2 AND A3, HAVE ONES THAT ARE 25% SMALLER AS AN ALTERNATIVE. THESE MEETINGS ARE RECORDED ON VIDEO AS WELL. [OVERLAPPING] YOU CAN GO BACK AND WATCH IT. >> YES. WE CAN GO BACK AND LOOK AT IT. >> OKAY. WOULD THAT BE WHAT YOU'D BE WILLING TO, I GUESS, BRING TO COUNSEL AND WE CAN PUT THAT UP. >> WELL, I'M THE MESSENGER. YES, THEY CAN LOOK AT IT. >> OKAY. I KNOW KITE OWNS THE CENTER, BUT WE'RE THE CITY. WE MAKE THE ORDINANCE. >> UNDERSTAND. >> THAT'S THE WAY IT WORKS HERE. >> SURE. >> DID YOU WANT TO DO ANYTHING ON B 1 ALSO, OR? >> I WAS PROBABLY FINE WITH IT, BUT YOU TELL ME. WE CAN MAYBE ENTERTAIN A MOTION AND IF PEOPLE VOTED DOWN BECAUSE OF B1, WE DON'T GET SUPPORT, WE CAN REENGAGE. IT'LL BE MY THOUGHT. >> WELL, I THINK THAT B1 AND B 2 OUGHT TO BE THE SAME SIZE. >> WELL, THAT'S WHAT THAT WOULD DO. >> YEAH. JUST MAKE SURE THAT THE [OVERLAPPING]. >> B 1 IS 208. YEAH. IT'S NOT ELIMINATING IT, BUT WE'LL SEE IF PEOPLE JUST TO QUIT. >> I THINK YOU GOT TO THINK OF VISIBILITY. I THINK B2 VISIBILITY IS TOTALLY DIFFERENT THAN B1. I MEAN, YOU'RE LOOKING AT A PARKING GARAGE. >> WHICH YOU CAN ARGUE AGAINST IT, TO WHY DO YOU NEED. TRUST ME. WE'VE HEARD THEM ALL. WE'VE BEEN DOING SOME FOR A LONG TIME. WE DON'T GET THE SIGNS [OVERLAPPING] WE'VE HEARD THEM ALL. WE'RE JUST TRYING TO GET YOU READY FOR CITY COUNCIL AND WHAT YOU WILL DEFINITELY HEAR THERE. >> SURE. >> I THINK WE HAVE SOMETHING CRAFTED HERE, BUT I APPRECIATE YOU COMING UP HERE AND GIVING US THE CONTEXT. AGAIN, WE'LL DO A MOTION, WE'LL DO A RECOMMENDATION, AND YOU ARE MORE THAN WELCOME TO ADVOCATE FOR YOUR PLAN A HERE TO COUNSEL, BUT AT LEAST YOU'VE GOT SOMETHING READY. IF THEY HAVE INDIGESTION TOWARDS IT. >> OKAY. >> THANK YOU VERY MUCH. >> NO. THANK YOU. >> YEP. YOU BET. I GUESS WE'LL TRY TO ENTERTAIN A MOTION HERE. >> MR. CHAIRMAN, I MAKE A MOTION. WE APPROVE ITEM NUMBER 6 ON OUR AGENDA, SV 25-0008, SUBJECT TO OUR STAFF REPORT DATED AUGUST 1, 2025, AND NOTING SPECIFICALLY WITH RESPECT TO [00:20:04] THE VARIOUS ELEVATIONS THAT WE ARE IN AGREEMENT ON SIGN A1. THAT WITH REGARD TO SINE A2, WE WOULD LIKE TO SEE THE APPLICANT PRESENT AN ALTERNATIVE TO CITY COUNCIL THAT IS 25% SMALLER, WITH REGARD TO A3, THAT THEY ALSO PRESENT AN OPTION THAT IS 25% SMALLER. THEN ALSO REQUESTING THAT SINE B 2 AND B 1 BE THE SAME SIZE AS PRESENTED, MEANING THE 208.2 SQUARE FEET SHOWN FOR B1. >> THANK YOU FOR THE MOTION, WE HAVE A SECOND. >> SECOND. >> OKAY. FOR A VOTE, PLEASE. >> HOUSE IS SEVEN HALL. CONGRATULATIONS. WE LOVE HAVING YOU GUYS IN TOWN. IT'S A GREAT AMENITY TO HAVING TOWN SQUARE. WE'RE JUST TRYING TO MAKE SURE WE GET IT RIGHT THIS TIME. THANK YOU VERY MUCH. APPRECIATE IT. GOOD LUCK AT THE AUGUST 28 MEETING OR SORRY, 18TH. SORRY. GETTING LATE. [7. Consider: SV25-0009, Sign Variances for Activate Games, located at 2707 E. Southlake Blvd., Suite 140.] NOW, WE'LL CALL ITEM NUMBER 7 ON OUR AGENDA, SIGN VARIANCES FOR ACTIVATE GAMES. >> YES. ACTIVATE GAMES IS REQUESTING APPROVAL OF SIGN VARIANCES FOR TWO ATTACHED WALL SIGNS. THEY ARE LOCATED AT 2717 EAST SOUTH LAKE BOULEVARD IN SUITE 180. HERE IS AN AERIAL VIEW SHOWING THEIR LOCATION AT THE CORNER OF EAST SOUTH LAKE BOULEVARD IN SOUTH NOLAN DRIVE. IT'S THIS LEASE SPACE RIGHT HERE. THIS IS THE SIGN SITE PLAN. THEY'RE APPROXIMATELY 329 FEET TO EAST SOUTH LAKE BOULEVARD AND 102 FEET TO SOUTH NOLAN DRIVE FOR THE TWO SIGNS THEY'RE PROPOSING. THIS IS THE PHOTO OF THE EXISTING BUILDING. THEY DO HAVE THIS ONE SIGN HERE CURRENTLY, AND THEY'RE WANTING TO REMOVE THAT SIGN AND PLACE A NEW SIGN IN THE CENTER HERE. THE NEW SIGN WILL REQUIRE THE REMOVAL OF THAT STATE OF TEXAS MEDALLION, AND THEN THE EXISTING SIGN THEY'RE PROPOSING TO REMOVE IT TO THE WEST SIDE OF THE BUILDING. ON THE NORTH ELEVATION, THEY ARE WANTING TO PLACE A SIGN HERE IN THE CENTER OF THE BUILDING. THIS IS A LITTLE BIT OF A SMALLER SIGN THAN WHAT THEY HAVE ON THE OTHER ELEVATION. BUT BECAUSE OF WHERE THEY'RE LOCATING IT, THE ALLOWED SIGN WIDTH IS ONLY 19.75 FEET AND THIS SIGN IS GOING TO BE 23 FEET WIDE, SO THEY DO NEED A VARIANCE APPROVAL FOR THE SIGN WIDTH. AT THIS LOCATION, THOUGH THEY ARE ALLOWED A SIX INCH LETTER HEIGHT AND THIS PROPOSED SIGN IS JUST OVER 22 ". THEN ON THE WEST ELEVATION, THEY'RE WANTING TO RELOCATE THEIR EXISTING SIGN THAT THEY HAVE ON THE NORTH ONTO THIS ELEVATION. ON THIS ELEVATION, THEY'RE ONLY ALLOWED A LETTER HEIGHT OF 16 " AND THEN IT'S AN EXISTING SIGN. THE LETTER HEIGHT IS 24 ". THEY DID PROVIDE THIS ADDITIONAL OPTION FOR THE NORTH ELEVATION, THAT REALLY NO VARIANCE IS REQUIRED, BUT THE MEDALLION WOULD NEED TO BE REMOVED. I THINK THEY'RE JUST SHOWING THIS FOR COMPARISON IF THEY SHRUNK THE SIGN DOWN, WHAT IT WOULD LOOK LIKE. IT'S 19 " FOR THE LETTER HEIGHT.WE JUST HAVE SOME SITE PICTURES HERE, THE COOK CHILDREN'S, SOME OF THE OTHER TENANTS IN THAT AREA. CHRISTINA AND SMOOTHIE KING. HAPPY TO ANSWER ANY QUESTIONS. >> QUESTIONS FOR STAFF? ALL RIGHT. I THINK WE'RE GOOD. WE CALL THE APPLICANT UP. I GUESS WE'LL GO THROUGH THIS REALLY QUICKLY. I DON'T HAVE ANY OBJECTIONS, BUT I MIGHT BE THE LONE RANGER, SO I DON'T KNOW. THIS IS A TOUGHER LOCATION, VISIBILITY WISE, HISTORICALLY LEASING WISE. IF YOU DON'T MIND JUST WAITING. ONE MINUTE, WE'LL DELIBERATE, THEN WE'LL CALL YOU RIGHT UP. THAT WAY, WE'LL HAVE A MUCH MORE EFFICIENT CONVERSATION. HOLD TIGHT, BUT YOU'LL GET YOUR SHOT. >> I THINK I AGREE WITH YOU, DAN ESPECIALLY SINCE THEY'RE GOING TO RE USE THE SIGN, I MEAN, THAT WOULD I GUESS WE GIVE THEM A LITTLE BIT OF LEEWAY ON THAT BECAUSE IT'S WHAT THEY'VE GOT. >> OKAY. ANY OTHER THOUGHTS? >> IT'S PRETTY CLEAN AND SIMPLE. I DON'T KNOW TRYING TO RE-ENGINEER, IT WOULDN'T BE I DON'T THINK BENEFICIAL. >> YEAH. [INAUDIBLE]. >> WELL, IT LOOKS LIKE THE NEW SIGN IS GOING TO BE BLUE AS PART OF A FACADE REDO, AND SO MY ONLY CONCERN IS THAT'S EXISTING ONE BEING MOVED IF IT'S GOING TO BE PAINTED BLUE ALSO OR STAY WITH THAT SAME COLOR. >> STAFF, KNOW THE ANSWER TO THAT OR? >> ARE YOU TALKING ABOUT THE BUILDING BLUE OR [INAUDIBLE]. >> WELL, MAYBE I HAVE A MISUNDERSTANDING. I THOUGHT THERE'S AN EXISTING SIGN THAT'S GOING TO MOVE AND I DIDN'T THINK IT'S CURRENTLY BLUE. [00:25:02] BUT THE APPLICANT COULD PROBABLY ADDRESS THAT TOO. >> I DO BELIEVE THEY ARE CHANGING THE FACING OF THAT TO ALLOW THAT WHITE LIGHT TO COME THROUGH. I DO BELIEVE THAT AND I WOULD DEFER TO THEM, BUT I DO BELIEVE THE COLOR OF THE SIGNS FACE WOULD MATCH. I DON'T KNOW IF IT'S BECAUSE THAT'S WHAT IT IS RIGHT NOW, OR THEY'RE CHANGING THAT FACING ON THE CHANNEL CUT TO ALLOW THE WHITE LIGHT TO COME THROUGH AT NIGHT. >> OKAY. IT ULTIMATELY BOILS DOWN TO IS THE ACTUAL GOING TO BE HOW IT IS REFLECTED IN THE RENDITION. >> WE'LL ASK THE APPLICANT THAT. I GUESS, ANY OTHER QUESTIONS BEFORE WE CALL THE APPLICANT UP COMMENTS? ALL RIGHT. GO AHEAD. COME FORWARD, SIR. THANKS FOR BEING PATIENT AND WAITING IT OUT. >> [INAUDIBLE] >> YOUR NAME AND ADDRESS FOR THE RECORD, IF YOU DON'T MIND, SIR? >> ROBERT HYMAN, 4825 NORTH O'CONNOR ROAD, APARTMENT 153 IRVING. >> OKAY. I DON'T KNOW IF YOU UNDERSTOOD THE QUESTION ABOUT THE COLORS OF THE SIGNS. WOULD THEY CHANGE OR I GUESS MAYBE COMMISSIONER GUNTER, IF YOU WANT TO ASK THEM AGAIN OR? >> IF I UNDERSTOOD CORRECTLY, THE EXISTING SIGN THAT'S LEFT RIGHT NOW IS BLACK. WE WOULD REMOVE IT TAKEN BACK TO AND PAINTED TOWARDS IT WOULD LOOK LIKE THE NEW ONE. OKAY. YOU'D HAVE DAY NIGHT LIGHTING WHERE THE FACE WOULD BE BLUE DURING THE DAY BUT AS YOU CAN SEE, WOULD BE WHITE AT NIGHT. >> OKAY, GOOD. I DON'T KNOW IF WE HAVE ANY OTHER COMMENTS UP HERE. MAYBE I GUESS IF YOU'RE GOING TO PRESENT THIS TO COUNSEL, DO YOU HAVE A PREFERENCE ON WHICH OPTION THAT YOU PREFER? >> EXCUSE ME. I'M NOT SURE IF I UNDERSTAND THE QUESTION. WHICH OPTION? ON THE FRONT SIGN? >> YES. >> CITY CODE SAYS THAT YOU'RE ALLOWED 75%. IT'S A LITTLE 75% OF THE LEASE SPACE, BUT IN THIS CASE, WE'RE ALLOWED 75% OF THAT FRONT FACADE THAT STICKS OUT. GIVEN THAT WE'RE 329 FEET FROM THE ROAD AND SOME OTHER FACTORS THERE. WE'D LIKE TO ASK FOR ABOUT ANOTHER FOUR PERCENTAGE POINTS. WE'D LIKE TO GO AS YOU MENTIONED, 19-22. I THINK WE'RE AT 79% INSTEAD OF 75, BUT THAT WOULD ENABLE US TO HAVE A LARGER AND MORE VISIBLE SIGN. >> I THINK BASICALLY YOU WANT OPTION 1, WHICH IS THE ONE THAT REQUESTS. >> CORRECT. >> OKAY. I'M GETTING A HEAD NOD BACK THERE AS WELL. >> I JUST WANT TO MAKE SURE WE KNEW SPECIFICALLY WHAT TO RECOMMEND. >> THAT'S CORRECT. WE'D LIKE THE LARGER OF THE TWO SIGNS. >> I THINK WE'RE GOOD, LESS THERE'S ANY OTHER QUESTIONS HERE. I THINK WE'RE GOOD, SIR. THANK YOU VERY MUCH. >> THANK YOU. >> WE'LL GO AHEAD AND LIKELY ENTERTAIN A MOTION ON THIS IF YOU HAVE WHAT YOU NEED. >> MR. CHAIRMAN, I MAKE A MOTION WE APPROVE ITEM NUMBER 7 ON THE AGENDA SV25-0009, SUBJECT TO OUR STAFF REPORT DATED AUGUST 1ST, 2025, AND NOTING RECOMMENDATION OF THE APPROVAL OF OPTION 1 WITH REGARD TO THE NORTH ELEVATION. >> WE HAVE A MOTION, DO WE HAVE A SECOND? >> SECOND. >> LET'S GO AHEAD AND VOTE, PLEASE. THE MOTION PASSES SEVEN 0. CONGRATULATIONS. GOOD LUCK. NEXT CITY COUNCIL MEETING THAT COMMISSIONER FAIN, WILL REMIND ME IS ACTUALLY ON AUGUST 19TH, AND I SAID THAT INCORRECTLY EARLIER. SHE CAUGHT ME ON THAT. I WANT TO CORRECT THAT FOR THE RECORD. SHOW UP EARLY. YOU GOT TO GET THERE EARLY FOR CITY GOVERNMENT. GET YOUR SEAT. >> I THINK YOU HAD IT RIGHT EARLY. YOU JUST SWITCHED THAT LAST TIME. >> APOLOGIES, EVERYONE. WE GET A LITTLE PUNCHY AT THIS LATE. OUR LAST ITEM ON OUR LAST AGENDA THIS EVENING, [8. Consider: MSP25-0001, Master Sign Plan for Residences at Southlake, located at 351 Central Avenue, generally located at the southeast intersection of Central Avenue and Park Ridge Boulevard in Southlake Town Square.] ITEM NUMBER 8, MASTER SIGN PLAN FOR RESIDENCES AT SOUTH LAKE. >> YES. THANK YOU. FORCE COMMUNICATIONS IS REQUESTING SEVEN SIGNS FOR THE RESIDENCES AT SOUTH LAKE AT SOUTHLAKE TOWN SQUARE, AND THE LOCATION IS 1530 MEETING STREET. THIS IS AN AERIAL VIEW. YOU CAN SEE THE TWO BUILDINGS THAT THEY HAVE. WE HAVE LABELED HERE, BUILDING A AND BUILDING B. THIS IS THE SIGN SITE PLAN. THERE ARE FIVE SIGNS PROPOSED FOR BUILDING A AND TWO PROPOSED FOR BUILDING B. THIS FIRST ONE, CALL IT SIGN A HERE ON BUILDING A, IT IS CONSIDERED EVEN THOUGH IT LOOKS LOW. IT IS TECHNICALLY AN UPPER STORY SIGN, AND UPPER STORY SIGNS REQUIRES CITY COUNCIL APPROVAL. ALSO, THE SIGN TYPE IS NOT AN ALLOWED SIGN TYPE, THEY'RE PROPOSING A PUSH THROUGH CABINET SIGN, [00:30:01] AND THERE'S ALSO A VARIANCE FOR THE NUMBER OF SIGNS. THE SIGN ORDINANCE ALLOWS ONE ATTACHED SIGN PER STREET FRONT WITH A TOTAL OF TWO, AND THIS IS ONE OF FIVE SIGNS PROPOSED FOR BUILDING A. THE NEXT SIGN, SIGN B, ALSO ON BUILDING A. AGAIN, IT'S A PROHIBITED SIGN TYPE. IT'S A PUSH THROUGH CABINET SIGN WITH NON-LIT LETTERS. AGAIN, IT'S A VARIANCE FOR NUMBER OF SIGNS. ALSO THERE'S A VARIANCE FOR THE NON-ILLUMINATED. THE LETTER DEPTH HERE THAT THEY HAVE IS A QUARTER INCH. BY THE SIGN ORDINANCE, IT NEEDS TO BE TWO INCHES OR GREATER. THE NEXT SIGN IS SIGN G. THIS IS AN UPPER STORY SIGN, WHICH REQUIRES CITY COUNCIL APPROVAL. AGAIN, THERE'S A VARIANCE FOR A NUMBER OF SIGNS. THEN THIS ONE IS ALSO REQUESTING A VARIANCE FOR LOGO HEIGHT. UNDER THE SIGNED ORDINANCE, THEY'D BE ALLOWED AT 52.5 INCHES AND THIS LOGO IS 58.5 INCHES. ON SIGN C ON BUILDING A, THEY'RE REQUESTING CHANNEL LETTERS WITH ALUMINUM WEBBING, WHICH IS BASICALLY A BACKER PLATE ON A RACEWAY. BY THE SIGN ORDINANCE, THEY'RE ALLOWED CHANNEL CUT LETTERS AMOUNTED TO A SIGN BACKER IS PROHIBITED. CHANNEL CUT LETTERS NEED TO BE INTERNALLY OR EXTERNALLY ILLUMINATED, BUT NOT ON A SIGN BACKER. AGAIN, THERE'S THE NUMBER OF SIGNS VARIANCE. FOR SIGN F, AGAIN, IT'S UPPER STORY SIGN. THERE'S A NUMBER OF SIGNS, AND THEN LOGO HEIGHT, AGAIN, BY SINE ORDINANCE, THEY'LL BE ALLOWED 52.5 INCHES AND THEY'RE REQUESTING 58.5 INCHES. MOVING ON TO BUILDING B, SIGN E, THIS AGAIN IS A SIGN TYPE THAT IS PROHIBITED. IT'S A PUSH THROUGH CABINET SIGN WITH NON-LIT LETTERS, AND THERE IS ALSO A REQUEST FOR A LETTER DEPTH OF ONE QUARTER INCH AND THE SIGN ORDINANCE REQUIRES IT TO BE TWO INCHES OR GREATER. SIGN D, CLOSEST THING THAT WE WOULD HAVE TO IT WOULD BE A MONUMENT SIGN. THIS DOESN'T MEET THE MONUMENT SIGN CRITERIA FOR MASONRY FRAMING. THE SIGN TYPE IS A PUSH THROUGH CABINET SIGN WITH NON-LIT LETTERS. IT DOES HAVE NON-LIT ADDRESS, WHICH IS LOCATED BELOW THE SIGN. IT'S ATTACHED TO THE KNEE WALL. THE SETBACK DISTANCE IS 8.3 INCHES. FOR A MONUMENT SIGN, THEY BE REQUIRED TO SET BACK AT LEAST 10 FEET. THEN WE JUST HAVE SOME PICTURES OF THE BUILDINGS AS THEY CURRENTLY ARE. WE HAVE BUILDING A HERE, MORE OF BUILDING A, AND HERE WE SHOW BUILDING B. AS YOU MAY RECALL, THERE WAS A SIGN VARIANCE APPROVED PREVIOUSLY FOR AN OFFSITE DEVELOPMENT SIGN, AND TWO BANNERS ATTACHED TO THE CONSTRUCTION FENCE, SO THOSE ARE STILL CURRENTLY IN PLACE. HAPPY TO ANSWER ANY QUESTIONS. >> QUESTIONS FOR STAFF. JUST MAYBE MORE CONCEPTUALLY, I GUESS, THE NUMBER OF VARIANCES HERE AS PART OF THAT THAT OUR CITY ORDINANCE REALLY, JUST THERE AREN'T A LOT OF BUILDINGS LIKE THIS IN TOWN AND WE DON'T REALLY HAVE SIGN ORDINANCES SET UP TO CONTEMPLATE WHAT A VERY TYPICAL STANDARD SIGNAGE PACKAGE WOULD LOOK LIKE FOR A BUILDING LIKE THIS. >> I WOULD SAY THAT IS CORRECT, YES. >> BECAUSE ON THE SURFACE, WHEN I PERSONALLY WENT THROUGH, NONE OF THEM LOOK OFFENSIVE, BUT THAT WAS JUST ME. >> I AGREE WITH THAT. WHEN I LOOK THROUGH IT, I THOUGHT IT ARCHITECTURALLY, DESIGN CONCEPT, IT MATCHES THE BUILDING. IT REALLY IS, IT FLOWS. >> BUT I GUESS WE'LL SEE. ANY QUESTIONS FOR STAFF? ANY MORE QUESTIONS, GOOD. MAYBE IN THAT VEIN, I GUESS, RATHER THAN GO THROUGH THEM ALL, I GUESS, DOES ANYONE HAVE ANY SPECIFIC ONES THEY WANT TO TALK ABOUT. >> I DON'T HAVE A SPECIFIC ONE, BUT I'LL JUST THROW OUT WHAT MY CONCERN IS THAT THIS IS A RESIDENTIAL DEVELOPMENT, BUT THERE'S A LOT OF SIGNS WHICH USUALLY YOU DON'T HAVE SIGNS ON RESIDENTIAL TYPE DEVELOPMENTS. IT'S MORE OF COMMERCIAL SIGNAGE MATCHING WITH THE RESIDENTIAL USE. THAT'S JUST THE OVERALL FUNDAMENTAL CONCERN I HAVE. >> I AGREE WITH THAT. I ALSO DON'T CARE FOR THE RS MEDALLIONS. [00:35:06] JUST LIKE UP ON THE TOP OF THE BUILDING, I JUST DON'T SEE THE PURPOSE OF THAT AT ALL. SINCE WE'RE ALREADY HAVING SIGNS ON EVERY CORNER, THAT SEEM LIKE THOSE WILL BE GOOD PLACES TO START BECAUSE, I THINK, IF YOU'RE COMING TO VISIT SOMEONE HERE, YOU WILL GO TO THE ADDRESS. I DON'T THINK ANY OF THESE SIGNS THAT I'M SEEING HERE ARE GOING TO TELL ME ANYTHING OTHER THAN THE OFFICES IN HERE WHERE I CAN ASK WHERE THE PERSON THAT I'M LOOKING FOR LIVES. >> ANY OTHER THOUGHTS, QUESTIONS COMING? >> I LIKE THEM. I THINK THEY LOOK PROPORTIONATE AND I THINK THEY'RE CLASSY, SO I DON'T HAVE ANY ISSUES WITH THEM. >> MR. VICECHAIR? >> I'M OKAY WITH THEM. I COULD PROBABLY AGREE TO REMOVE THE MEDALLIONS. THEY SEEM A LITTLE EXCESSIVE, BUT OTHERWISE, I THINK IT LOOKS GOOD. >> WELL, WHY DON'T WE MAYBE DEFER TO YOUR GOOD JUDGMENT IN MAKING A MOTION. I THINK YOU COULD POTENTIALLY MAKE A MOTION THAT IS SUPPORTIVE BUT SHOWS AN OPTION WITHOUT THE MEDALLIONS OR SOMETHING TO THAT EFFECT. >> COULD YOU CLARIFY MEDALLION? BECAUSE SOME OF THE SIGNS HAVE A SIMILAR MEDALLION ON THEM. >> IS THAT? >> THEY HAD SOME OF THE UPPER STORIES THAT JUST HAD THE MEDALLION [OVERLAPPING]. THEY'RE GOING TO BE JUST LIT AT NIGHT, LIKE UP HERE WHERE THE G IS UP THERE. >> I'LL JUST SAY THAT SUBJECT TO MY PREVIOUS COMMENT, THEY ARE CLASSY, BUT IT WOULD BE MORE PALATABLE IF IT WASN'T THE LOGO SLAP ON THERE, SO JUST DOING MY PLAN B COMMENT. >> MAYBE IF YOU DID SOMETHING THAT WAS SUPPORTIVE BUT SHOWED AN OPTION WITHOUT THAT, I BET THAT GETS COUNSEL CLOSE WITHOUT TRYING TO GET 100% CONSENSUS ON ALL OF THEM. I DON'T KNOW. WE'D SEE WHAT HAPPENS. WE DON'T GET FOUR, WE CAN TRY AGAIN. WHY DON'T YOU COME UP, SIR? YOU'VE BEEN EXTREMELY PATIENT. APOLOGIES. WE'RE GETTING IN A RUSH UP HERE, BUT YOU'RE WELCOME TO NAME AND ADDRESS, AND TO YOU'VE CERTAINLY EARNED THE RIGHT TO THROW YOUR $0.02. >> WELL, MY APOLOGIES FOR CLAPPING EARLIER. THE LAST TIME I WAS HERE, WE WERE ALL HERE TO 10:30 THAT NIGHT, AND THAT WAS THE LAST NIGHT ON THE DOCKET THAT NIGHT [OVERLAPPING]. MY NAME IS MURPHY WEBSTER, FORCE COMMUNICATIONS. I AM REPRESENTING CAIROY RESIDENTIAL BUILDING PRODUCT. I AM A 31 YEAR RESIDENT OF SOUTH LAKE, 805, COLUMBIA. LET ME TELL YOU ABOUT THE MEDALLIONS. FIRST OF ALL, THEY'RE VERY SUBTLE DURING THE DAY, AND THEY ARE MEANT FOR NIGHT TO REFLECT BACK UPON 114 AND GIVE SOME NOTORIETY TO IT. IT HAS NO VALUE UP CLOSE FACTIONS OF IT, BUT IT IS A WANT BY THE DEVELOPER HIMSELF AND IT'S BEING PROUD OF SOMETHING. IT IS ONLY 55 UNITS. IT'S NOT LIKE IT'S GOING TO GET A TON OF TRAFFIC ANYWAY. IT'S NOT A 300 UNIT FACILITY OF THAT NATURE. ONE OF THE OTHER THINGS THAT WE'RE DOING BECAUSE OF WHAT IT IS, IT'S ACTUALLY A FLEX FACE. REALLY THE ONLY THING YOU'LL SEE LIT WILL BE THE GOLD COMPONENT AT NIGHT. THE LINING AND THE R AND THE S ARE STRICTLY THE ONLY THINGS THAT WILL LIGHT UP. IT'S JUST A MONIKER TO IDENTIFY THE PROPERTY AND A LOT OF IT IS FOR THE REACH TO 114 IN THAT REGARD. THE OTHER SIGNS, THE SIGNS ARE ACTUALLY VERY SMALL, JUST ABOUT EVERYTHING WE HAVE ON THE WHOLE SIDE ARE VERY QUAINT IN SIZE. BECAUSE OF THAT AND THE NUMBER OF LETTERS AND EVERYTHING, THE REASON WE HAD TO GO TO THE STYLE OF SIGN IS BECAUSE SOME OF THESE LETTERS ARE THIS TALL. WE'RE ACTUALLY LIGHTING THE ADDRESSES FROM A LENS WITHIN THE SIGN THAT SHINES DOWN ON THAT. EVERYTHING'S VERY LIGHTING. WE'RE VERY CONSCIENTIOUS ABOUT THE BROWNSTONES. WE'VE ONLY GOT ONE SIGN REALLY REFLECTING BACK TOWARD THAT, AND THAT IS THAT LOW WALL SIGN. THE ONE ON THE CORNER, OF COURSE, IS TO CATCH THE TRAFFIC MOVING UP AND DOWN SOUTHLAKE TOWN SQUARE. >> QUESTIONS FOR THE STAFF? THANK YOU. THAT'S VERY HELPFUL. >> WELL, THE ONLY PROBLEM WE'VE GOT IS SETTING PRECEDENT HERE BECAUSE YOU ALREADY GOT [00:40:05] TOO MANY MORE SIGNS THAN YOU'RE ALLOWED AND THEN YOU'RE USING A TYPE OF SIGN THAT'S NOT APPROVED. FOR US JUST TO SAY, GO FOR IT, THAT'S JUST OPENING UP A CAN OF WORMS TO US. I UNDERSTAND YOUR DESIGN FACE WHAT YOU'RE FACED WITH TO MAKE THE SIGN WHERE IT'S [OVERLAPPING] BUT THAT'S WHY I'M SAYING THE MEDALLIONS' UP THERE. ANYTHING TO REDUCE THE SIGN COUNT IS WHAT WE'RE LOOKING FOR. >> IN THE END, IT'S NO SKIT OFF MY BACK. THIS IS A DESIRE OF THE DEVELOPER AND IT'S MY JOB TO REPRESENT THEM. AGAIN, PART OF THE REASON THAT WE DID IT THE WAY WE DID IT WAS FOR THE SUBTLETIES OF IT INSTEAD OF HOOKY UP ON THE WALL. >> THIS IS BY FAR LESS OFFENSIVE THAN THE PREVIOUS ONE WAS [OVERLAPPING]. >> I AGREE. >> THIS IS FIRST CLASS PROBLEMS RIGHT HERE. >> ADMITTEDLY, AGAIN, THE REASON IT SPARKS SO MANY VARIANCES IS BY STAFF'S ADMISSION. OUR ORDINANCES ARE NOT DESIGNED FOR SOMETHING LIKE THIS. >> IT'S HARD TO FIT SIGNAGE FOR SOMETHING LIKE THIS INTO THE SOUTH LAKE CODE. >> ANY OTHER QUESTIONS FOR THE APPLICANT? I THINK WE'RE GOOD. THANK YOU, SIR. >> THANK YOU, I APPRECIATE [OVERLAPPING]. >> HOPEFULLY GLAD YOU HAVE FAITH IN US. YOU'RE ONLY SITTING THERE LESS THAN TWO HOURS. I BROKE MY OWN OVER UNDER PERSONALLY, I VOTED TWO HOURS, SO I'M HAPPY WITH THAT. BUT I GUESS MAYBE GIVE IT A SHOT AND WE'LL SEE. I PERSONALLY, AFTER HEARING THAT, I'M NOT REALLY THAT OFFENDED BY THE MEDALLIONS, BUT I'M NOT GOING TO HOLD ANYTHING UP EITHER. >> MR. CHAIRMAN, I MAKE A MOTION. WE APPROVE ITEM NUMBER 8 ON OUR AGENDA, MSP25-0001, SUBJECT TO OUR STAFF REPORT, DATED AUGUST 1ST, 2025, AND NOTING THE REQUEST FOR AN ALTERNATE FOR SIGNS F AND G, REMOVING SIGNS F AND G, WHICH ARE THE MEDALLIONS. >> WE HAVE A MOTION, DO WE HAVE A SECOND? >> SECOND. >> LET'S GO AHEAD AND GIVE IT A VOTE. THE VOTE GOES 5-2, SO RECOMMENDED TO MOVE FORWARD. AGAIN, TO COUNSEL, YOU CAN SHOW THE VERSION WITH THE MEDALLIONS ON IT, ADVOCATE AND SEE WHERE THEY FALL OUT. THANKS. GOOD LUCK AT THE AUGUST 19TH COUNCIL MEETING, AND WITH THAT, WE ARE ADJOURNED AT 8:20 P.M. >> ALL GET THERE ON THE 18TH, IF YOU WANT TO GET A SIT. * This transcript was compiled from uncorrected Closed Captioning.